Regulation in the converged media-internet-telecom value web
Abstract of presentation by Pieter Nooren at TNO DSL Seminar, 16-18 June 2014
Video services have a strong influence on the development of broadband. Classical linear TV and over-the-top services dominate the consumer’s demand for access bandwidth. On the supply side, the relation between video and broadband has been visible for some years in triple play packages. More recently, we see the increasing competition between the Video-on-Demand offers from triple-play providers and over-the-top providers such as Netflix. In this presentation, we make a careful technical and value web analysis of the delivery of a number of popular video services. The analysis of the routes that they follow from content creation and content aggregation, through distribution over networks to navigation and consumption on devices shows how far video services have already driven the convergence between media, internet and telecom. We then examine various types of regulation that play a role in the converged media-telecom-internet value web: access regulation, must carry, net neutrality, content rights and more. The challenge here is to determine the combined effect of different types of regulation on the behaviour of companies in the value web.
1. Regulation in the converged
media-internet-telecom value web
Pieter Nooren
TNO DSL seminar 2014, The Hague, 16 – 18 June 2014
2. 2
29 mei 2013
Model interacties waardenweb
Convergence in Passau
(photo: High Contrast)
3. 3
Convergence between media, internet and telecom started with
triple play offerings and has now reached a range of smart devices
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
4. 4
Convergence between media, internet and telecom attracts
attention from policy makers at different levels (1)
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
5. 5
Convergence between media, internet and telecom attracts
attention from policy makers at different levels (2)
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
6. 6
In this presentation
Video is a crucial factor in the development of broadband
Demand and supply
Video is driving convergence between media, internet and telecom
Many interdependencies at the service delivery level
Converged regulation for a converged value web?
Content rights, must carry, peering, net neutrality, …
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
7. 7
Video is a crucial factor in the development
of broadband
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
8. Competition between broadband
providers governed by the EU
regulatory framework
8
The supply side of consumer broadband is strongly affected by video
copper
cable
fiber
mobile
VDSL2, vectoring,
G.fast, …
DOCSIS3.0, 3.1,
analog switch-off, …
PtP, PON, …
LTE, WiFi offload,
more spectrum, …
Digital agenda policies aimed at
promoting deployment, with explicit
targets for 2020
Competition between
providers on bundles of
broadband and TV
Competition with providers
of video services
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
9. 9
The demand side of broadband traffic is driven by video
Web and other data
File sharing
Video (both Internet
and managed IP)
Cisco data for monthly consumer traffic over fixed
networks in Western Europe
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
10. 10
Video is driving convergence between
media, internet and telecom
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
11. Creation Aggregation Service
Provision
Distribution Navigation &
Selection
Consumption
11
Media, internet and telecom companies collaborate and
compete in video services
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
15. Creation Aggregation
Service
Provision Distribution
Navigation &
Selection
Consumption
Production
Rights
Aggregation Service
Video
streaming
platform
Global
CDN/Cloud
TV Platform
Internet
access
network
EPG
Portal
Website
Tablet
Smartphone
PC/laptop
TV
STB
App
Internet
Exchange
Mgd
access
network
15
Homenetwork
Popular video services use a mix of managed and
over-the-top distribution (1)
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
16. Creation Aggregation
Service
Provision Distribution
Navigation &
Selection
Consumption
Production
Rights
Aggregation Service
Video
streaming
platform
Global
CDN/Cloud
TV Platform
Internet
access
network
EPG
Portal
Website
Tablet
Smartphone
PC/laptop
TV
STB
App
Internet
Exchange
Mgd
access
network
16
Homenetwork
Popular video services use a mix of managed and
over-the-top distribution (2)
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
17. 17
Converged regulation for a converged
media-internet-telecom value web?
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
18. Creation Aggregation
Service
Provision Distribution
Navigation &
Selection
Consumption
Production
Rights
Aggregation Service
Video
streaming
platform
Global
CDN/Cloud
TV Platform
Internet
access
network
EPG
Portal
Website
Tablet
Smartphone
PC/laptop
TV
STB
App
Internet
Exchange
Homenetwork
Mgd
access
network
18
It is hard to determine the combined effect of different types of
regulation on the behaviour of companies in the value web …
Access
regulation:
LLU,
WBA,
VULA, …
Must carry
Net
Neutrality
Peering
?
Code on
Electronic
Programme
Guides
Copyright, content
rights, distribution rights
Quotas for European content, protection of
minors, amount of commercials…
Conditional
access
systems
Privacy rules in
telecom law,
e.g. cookies
Rules on switching
between providers
Privacy law on
use of
personal data
in services
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
19. 19
Conclusions
Video is a crucial factor in the
development of broadband
Video is driving convergence between
media, internet and telecom
Broadband access regulation is one of many factors that define the
environment in which broadband is deployed
Converged regulation for a
converged value web?
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
20. 20
Thank you for your attention!
pieter.nooren@tno.nl
Pieter Nooren – Regulation converged value web
TNO DSL Seminar, The Hague, 16-18 June 2014
