Los Angeles/Boston/New York – March 2, 2010 – PAID, Inc. (OTCBB: PAYD) and THE BOLD AND THE BEAUTIFUL have appointed Stone America, LLC, one of the nation’s leading licensing and marketing firms, to develop and license THE BOLD AND THE BEAUTIFUL and “Forrester Creations” fashion lifestyle merchandise, to include home, apparel and beauty products, PAID, Inc. President of celebrity services KEITH GARDE announced today.

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THE BOLD AND THE BEAUTIFUL AND PAID, INC. SIGN WITH
STONE AMERICA AS LICENSING AGENT
Stone America to Oversee Lifestyle Fashion Licensing Program
Los Angeles/Boston/New York – March 2, 2010 – PAID, Inc. (OTCBB: PAYD) and THE BOLD AND
THE BEAUTIFUL have appointed Stone America, LLC, one of the nation’s leading licensing and
marketing firms, to develop and license THE BOLD AND THE BEAUTIFUL and “Forrester Creations”
fashion lifestyle merchandise, to include home, apparel and beauty products, PAID, Inc. President of
celebrity services KEITH GARDE announced today.
The Emmy® Award winning CBS drama series, which for 23 years has focused on the lives of a Beverly
Hills fashion dynasty, captures the imagination of more than 35 million viewers a day in over 100
countries. It is the most watched series in its genre worldwide.
“This licensing program will extend the television viewing experience into the lives of our viewers in an
authentic, fun and exciting way,” said THE BOLD AND THE BEAUTIFUL’s Executive Producer and
Head Writer, BRADLEY P. BELL. “We’re excited to work with PAID and Stone America to provide
new products and fresh experiences for our worldwide fan base.”
“THE BOLD AND THE BEAUTIFUL imprimatur has become recognized worldwide. To be able to
capitalize on that recognition by launching a strategically coordinated fashion lifestyle program at retail
will surely be a success at all levels,” said ROB STONE, President of Stone America Licensing.
“This is a watershed moment for THE BOLD AND THE BEAUTIFUL,” said FRANK CIMLER, Esq.
and KEITH GARDE, the PAID, Inc. architects of the deal. “We’re at a decisive turning point in the
implementation and monetization of PAID, Inc.’s plan for the expansion of the THE BOLD AND
BEAUTIFUL brand.”
As previously announced, PAID will work along side THE BOLD AND THE BEAUTIFUL team in the
licensing area, which will encompass retail and live experiences, among other categories. PAID is also
working with THE BOLD AND THE BEAUTIFUL on the development of connected fan communities to
support the series, including fan events and outreach for its stars, as well as coordinating the strategic
direction of the series’ website and social media initiatives. Fans can register on
www.BoldAndBeautiful.com to receive news and automatic updates as new services, interactive events
and licensing programs are announced, or visit any of the series’ social media sites to immerse themselves
in the world of THE BOLD AND THE BEAUTIFUL.
# # #
About The Bold and the Beautiful
On August 30, 2009, THE BOLD AND THE BEAUTIFUL won the Emmy for “Outstanding Drama
Series” at the 36th
Annual Daytime Entertainment Emmy® Awards. On June 11, 2009, THE BOLD
AND THE BEAUTIFUL was the recipient of the Golden Nymph Award at the International TV
Audience Awards in the “Telenovela/ Soap Opera” category at the Monte Carlo Television Festival

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awards ceremony, confirming that in its genre, with an estimated 35 million daily viewers, it remains the
most watched series in the world.
THE BOLD AND THE BEAUTIFUL, which will celebrate its 23rd
anniversary on Tuesday, March 23,
2010, is a Bell-Phillip Television production, broadcast weekdays (1:30-2:00 PM, ET; 12:30-1:00 PM,
PT) on the CBS Television Network. Bradley P. Bell is the Executive Producer and Head Writer. The
first and only daytime drama to simulcast in Spanish utilizing SAP (Secondary Audio Program)
technology, the show is the most watched daily dramatic serial in the world, viewed in more than 100
countries.
For more information visit: www.boldandbeautiful.com.
About Stone America Licensing:
Stone America Licensing (www.stoneamerica.com), one of the nation’s premier full-service licensing
firms, specializes in enhancing brand equity for some of the world’s leading companies, individuals,
trademarks and logos. Stone’s unique approach maximizes brand potential through total licensing and
merchandising solutions that turn brand equity into profit centers for its clients, while upholding brand
integrity. Stone America has extensive experience in branded trademark extension licensing and has been
involved in licensing of many Fortune 100 brands. The company's current client list includes: Laura
Ashley, Bed Head TIGI, Nadia Gellar, Paris Blues, International Truck & Engine, Kampgrounds of
America, Under the Canopy, Jennifer Love Hewitt, Andy Capp, JLG, University of Oxford, Norman
Rockwell, School of Rock, Ne-Yo, Pam Anderson, David & Goliath, Scientific American, Scratch DJ
Academy, CON Surfboards, US Speedskating, American Bass Anglers, Mel’s Drive-In and Stinky Kids.
About PAID, Inc.:
PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing
resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™
online shipping calculation and shopping cart software employing its patented technology to streamline
ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media
and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing,
web site design, merchandising, ecommerce and fan community management programs. More details are
available at www.paid.com.
Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:
Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the
effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity
programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could
cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange
Commission.
Multi-Media Elements
MySpace: www.myspace.com/officialbandb
YouTube: www.youtube.com/boldandbeautiful
Facebook Page: www.facebook.com/TheBoldandtheBeautiful
Twitter: www.twitter.com/boldinsider
Web site: www.boldandbeautiful.com
CONTACTS:
For THE BOLD AND THE BEAUTIFUL:
Eva Demirjian
Director of Communications and Talent Relations
1.323.575.3553evad@boldandbeautiful.tv
David Gregg
Vice President International Publicity
1.323.575.3566

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dgregg@boldandbeautiful.tv
Jennifer Mulhall
Domestic Publicity Coordinator
1.323.575.3494
jmulhall@boldandbeautiful.tv
Shelby Hine
Sales and Marketing Manager
1.323.575.3004
shine@boldandbeautiful.tv
For Paid, Inc.:
Julie Shepherd
Accentuate PR
815.479.1833
Julie@paid.com
For Stone America Licensing:
Kerri Zupp
Account Executive
646.214.5918
kzupp@stoneamerica.com