A description of pharmaceutical companies use of social media and the tools and technologies to measure audience, social media voice, and online marketing effectiveness.

1. www.PadenNoble.com - socialmedia@padennoble.com - 973-486-0207 - 211 Warren Street, Newark, NJ 07103
Paden Noble
Social Media Measurement and Optimization Specialists
Do and be more online while spending less with Paden Noble
“The only man who behaved sensibly was my
tailor; he took my measurements anew every time Big Pharma Goes Social
he saw me, while all the rest went on with their Some are braver than others.
old measurements and expected them to fit me.” Here’s what some of them are
doing to connect with and
- George Bernard Shaw measure social media.
• Pfizer –Partners with Private
Measure, Grow, Transact Access for social networking site.
Science.pfizer.com/blog, Wordpress
Hundreds of millions of conversations take place online. They are blog uses Google Analytics, Twitter
continually evolving conversations about your industry, your
• Johnson & Johnson - YouTube
company, your brand. Many Pharma companies try to protect
channel, jnjbtw.com. Wordpress
their social media content, raising doubts with the audience about blog, Twitter.
whether the brand truly wants to interact. Direct-to-Patient
marketing companies have the power to change this. • Novartis – Twitter, social site,
cmlearth.com, uses Google Analytics
Paden Noble provides you with the framework, technology, and
strategy to measure the impact of conversations, grow your brand’s • AstraZenecaUS – Symbicort’s
targeted web traffic, and maintain a loyal community. We YouTube channel, My Asthma Story.
Twitter
accomplish this through three lines of products and services:
Audience Measure, Audience Grow, and Transact. • Bayer – Didget connects diabetes
affected youth via Nintendo DS.
We monitor web traffic and brand reputation, locate ideal
consumers, dissect competition’s share of social media voice, and
use that information to assist in the creation and implementation
of a strategy to grow a loyal community of brand enthusiasts.
While the avalanche of news about social media can be
overwhelming, there is no mistaking its power to potentially
reinvigorate a company and its brand.

2. www.PadenNoble.com - socialmedia@padennoble.com - 973-486-0207 - 211 Warren Street, Newark, NJ 07103
Paden Noble Offerings
1. Audience Measure provides internet technology and reports allowing your organization to:
• Measure and characterize the activity on your website, or internet store front.
• Locate your community online. Determine what’s said about your firm, and brands. Natural
language processor determines REAL sentiment, not just counting of negative vs. positive words.
• Identify the 5 people or institutions within your community who exert the greatest influence on
your products and brand.
2. Audience Grow is designed to grow your relevant internet traffic by 25% or more, optimizing content
to make it viral, through measurement, analysis, and technology and implementation strategy.
3. Transact leads your community to your online presence – and keeps them coming back – through
framework, content, technology and implementation strategy. Our technology helps your members
interact so you can answer questions and integrate the audience into product R&D.
973-486-0207
SocialMedia@PadenNoble.com
www.PadenNoble.com
Find case studies, helpful articles, testimonials, and other useful information on our site.
Our Pledge Free Offer
Provide social media measurement, marketing, and At no cost to you, we’ll analyze your website’s effectiveness,
optimization software and consulting to help our clients grade your brand’s reputation, and suggest three actions to
manage and enhance their Internet presence. build your audience.
2