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Pharma Social Media Measurement Offering


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A description of pharmaceutical companies use of social media and the tools and technologies to measure audience, social media voice, and online marketing effectiveness.

Published in: Business, Technology
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Pharma Social Media Measurement Offering

  1. 1. - - 973-486-0207 - 211 Warren Street, Newark, NJ 07103 Socially, we’re on Twitter @PadenNoble and on Paden Noble Social Media Measurement and Optimization Specialists Do and be more online while spending less with Paden Noble “The only man who behaved sensibly was my Big Pharma Goes Social tailor; he took my measurements anew every time he saw me, while all the rest went on with their Some are braver than others. old measurements and expected them to fit me.” Here’s what some of them are doing to connect with and - George Bernard Shaw measure social media. • Pfizer –Partners with Private Measure, Grow, Transact Access for social networking site., Wordpress Hundreds of millions of conversations take place online. They are blog uses Google Analytics, Twitter continually evolving conversations about your industry, your company, your brand. Many Pharma companies try to protect • Johnson & Johnson - YouTube their social media content, raising doubts with the audience about channel, Wordpress whether the brand truly wants to interact. Direct-to-Patient blog, Twitter. marketing companies have the power to change this. • Novartis – Twitter, social site, Paden Noble provides you with the framework, technology, and, uses Google Analytics strategy to measure the impact of conversations, grow your brand’s • AstraZenecaUS – Symbicort’s targeted web traffic, and maintain a loyal community. We YouTube channel, My Asthma Story. accomplish this through three lines of products and services: Twitter Audience Measure, Audience Grow, and Transact. • Bayer – Didget connects diabetes We monitor web traffic and brand reputation, locate ideal affected youth via Nintendo DS. consumers, filter conversations, dissect competition’s share of social media voice, and use that information to assist in the creation and implementation of a strategy to grow a loyal community of brand enthusiasts. While the avalanche of news about social media can be overwhelming, there is no mistaking its power to potentially reinvigorate a company and its brand.
  2. 2. - - 973-486-0207 - 211 Warren Street, Newark, NJ 07103 Socially, we’re on Twitter @PadenNoble and on Paden Noble Offerings 1. Audience Measure provides internet technology and reports allowing your organization to: • Measure and characterize the activity on your website, or internet store front. • Locate your community online. Determine what’s said about your firm, and brands. • Natural language processor and analysis determines REAL sentiment in multiple languages • Identify the 5 people or institutions within your community who exert the greatest influence on your products and brand. 2. Audience Grow increases your relevant internet traffic by 25% or more, optimizing content to make it viral, through measurement, analysis, mobile technology and implementation strategy. 3. Transact leads your community to your online presence – and keeps them coming back – through framework, content, social network and mobile platform integrations. We help your consumers interact achieving business objectives, improving quality of care, and enhancing brand reputation.  Our Pledge Free Offer Provide social media measurement, marketing, and At no cost to you, we’ll analyze your website’s effectiveness, optimization software and consulting to help our clients grade your brand’s reputation, and suggest three actions to manage and enhance their Internet presence. build your audience. 2