Nordic OTT viewing habits 2014

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An overview of the challenges Broadcasters, Telecoms and Media companies faces in the OTT video industry. Mainly focused on Nordic markets.

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Nordic OTT viewing habits 2014

  1. 1. MOBILE
  2. 2. *Global Mobile OS Stats
  3. 3. *Norway OS Stats
  4. 4. Smartphones are dominant in Nordics Android Mobile has a strong presence iOS has over 55% presence
  5. 5. TABLETS
  6. 6. *Global Tablet OS Stats
  7. 7. Android tablets are around 16% of Norwegian market iOS tablets has over 80%
  8. 8. ANDROID
  9. 9. Fragmentation
  10. 10. *iOS7 now 74% *iOS6 now 22.5% Fragmentation
  11. 11. *Android Brands *Samsung 47% of devices
  12. 12. Android is Fragmented Support and testing is expensive It is getting better slowly Focus on Samsung with Video abilities
  13. 13. Sky having ongoing issues with Android
  14. 14. TiVo not supporting Video viewing on Android (Yet)
  15. 15. Screen Size
  16. 16. *iOS Screen Sizes
  17. 17. *Android Screen Sizes Fragmentation
  18. 18. No standards Going to get worse Expect more encoding & Dev work Testing team need to think about methods
  19. 19. #newhabits
  20. 20. YouTube Video of Xbox One TV
  21. 21. *More 12 - 34 yrs old have more consoles than Tablets
  22. 22. Firetube rumour? 2014Apple TV Google Chromecast Roku 3 Connected TV’s - Improving in 2014
  23. 23. Multi-tasking +33%! +25%!
  24. 24. More devices trying to take STB position Larger corporations are challenging traditional STB providers Viewing habits have changed for under 40’s
  25. 25. Conclusions
  26. 26. Wait for Android on Mobile (1 YEAR) ! Skip Android Tablet ! Forget Windows & others ! Focus on consoles and streaming devices instead ! Embrace TV Everywhere because your users do (Airplay etc) ! Create stickiness with #Social ! Prepare for more Encoding ! Prepare for more Testing methods asap ! Partner? !
  27. 27. Owen McLoughlin! owenmcloughin1@gmail.com

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