1. Elevator Pitch
Sencargo Shipping LLC
Hello, my name is Oumou K Ndiaye and I am the owner of Sencargo Shipping LLC. The
idea of creating a shipping company servicing from the United States to West Africa
began when I experienced difficulties finding an affordable shipping company servicing
freight shipment from the US to Senegal. The only companies I found were FEDEX and
DHL which charge a substantial amount, I knew there was need for competition in that
market field, I thought there must be a better way, thus the idea of Sencargo!
Sencargo is a small business company based in New York. We provide shipping services
from the USA to all countries in West Africa. Whether a customer want to ship a car,
furniture, electronics or an entire household, we can help and we will save them Money!
We offer express freight shipments every month based on a set schedule and the shipment
will get to the customer chosen country in two weeks. We will serve all locations in the
USA.
The costs involved in this business are straightforward. The container is rented at a low
cost from vessel carriers and customers are charged based on space occupancy and value
or their shipments. A 40ft container can hold hundreds of personal goods and we use the
revenues collected to pay for the container and all expenses involved with no loans or
investments necessary. Trucks will be rented to collect shipments statewide. We will start
small, study the market and eventually with an approved bank loan of $250,000 will
expand to open offices throughout the United states to make the shipment collection
easier, buy a container as opposed to renting it to cut costs and set up booths in several
ports throughout the country to build up stronger connections with vessel companies.
Our marketing strategy will be based on data collected from various neighborhoods
where West African immigrants are concentrated. We will use social media like facebook
and Linkedin where various African groups are formed as well as advertising on African
news and social websites.
According to AllAfrica.com, more than 40 billion dollars was sent by African migrants
last year from the USA to countries in Africa. Whether it is money or household goods
there is definitely an opportunity to provide the growing African community in the united
States means to facilitate their shipping transactions back home.