The document discusses the evolution of the internet from Web 1.0 to Web 2.0 technologies and how it has empowered consumers. Web 2.0 allows consumers to share information through social media and reviews, which gives them power to influence brands. Web 3.0 is predicted to take internet connectivity even further by integrating more devices and enabling better consumer profiling and personalized experiences. 'Consumer power' to participate online has been a major driver of increased internet usage, as people now use the internet to communicate, learn, work and shop.

1. Web Technology Grapes Team SP2 2010

2. Grapes Team SP2 2010 The evolution of the Internet, from Web 1.0 technology to Web 2.0 technology, has given consumers the ability to – spread messages in an instant, research and acquire information from all over the world, search for products, compare prices, and ultimately make or break a brand by sharing their experiences Web Technology in Internet Commerce

3. Grapes Team SP2 2010 Web 2.0 has placed power increasingly in the hands of consumers (Euromonitor International, 2008 PTC). Web Technology in Internet Commerce

4. Grapes Team SP2 2010 The difference between Web 1.0 and Web 2.0 has been the change from “ visiting” to “ participating” Web Technology in Internet Commerce

5. Grapes Team SP2 2010 Web 2.0 is the second generation of Internet applications such as social networking sites, wikis and communication tools, which have been designed for the consumer to share information (Euromonitor International, 2008 PTC). Web Technology in Internet Commerce

6. Grapes Team SP2 2010 Web 3.0 will take the Internet to a whole different level, connections will come from many different appliances, to enable better profiling of a consumer and therefore enabling marketers to provide more appropriate solutions (Euromonitor International, 2008 PTC). Web Technology in Internet Commerce

7. Grapes Team SP2 2010 ‘ Consumer Power’ or the ability to participate and be heard has largely been responsible for the rapid growth of Internet Usage. “ Consumers inform, learn, entertain, work, shop, bank and communicate” (Euromonitor International, 2008 PTC). Web Technology in Internet Commerce

8. Grapes Team SP2 2010 Internet connections are now the norm in most markets “ broadband has virtually become another essential utility, on a par with power, light and water” (Euromonitor International, 2008). Web Technology in Internet Commerce