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FREUD, BACON E MULHERES QUE FUMAM




                               @DANIELSOUZA
TIO AVÔ DA PROPAGANDA: SIGMUND FREUD
EDWARD BERNAYS                     IVY LEDBETTER LEE




BERNAYS E “POISON” IVY: OS PAIS DO RP
Foto: Robert S. Donovan
GEORGE WASHINGTON HILL   BERTHA HUNT   NEW YORK TIMES, 31/3/1929
ATÉ HOJE, A INDÚSTRIA DO TABACO ANUNCIA
AGRESSIVAMENTE COM FOCO EM MULHERES
50% DAS NOTÍCIAS SÃO ORIGINADAS DE RELEASES
"IF WE UNDERSTAND THE MECHANISM AND MOTIVES OF THE GROUP MIND, IS IT NOT POSSIBLE TO CONTROL AND
REGIMENT THE MASSES ACCORDING TO OUR WILL WITHOUT THEIR KNOWING ABOUT IT?
SCIENTIFIC MANIPULATION OF PUBLIC OPINION WAS NECESSARY TO OVERCOME
CHAOS AND CONFLICT IN SOCIETY AND THE MANIPULATION WAS FOR “OUR OWN
GOOD AND THE ONLY WAY THAT DEMOCRACY CAN WORK EFFICIENTLY.”
                                                          BERNAY, IN PROPAGANDA
GOEBBELS:

“BERNAY É BRILHANTE”
“A PROPAGANDA É PARA A DEMOCRACIA O QUE O
PORRETE É PARA A DITADURA”
CHOMSKI
QUASE UM SÉCULO DEPOIS...
YOU'LL SPEND A FULL SIX HOURS OF SESSION TIME
TAKING AN IN-DEPTH LOOK AT THE ROLE SOCIAL MEDIA
PLAYS IN MARKETING AND PUBLIC RELATIONS FOR YOUR
BUSINESS OR ORGANIZATION.




“SOCIAL NATION”, SEU MAIS RECENTE LIVRO,
EXAMINA COMO AS EMPRESAS PODEM APROVEITAR
O PODER DAS MÍDIAS SOCIAIS PARA ATRAIR
CLIENTES, MOTIVAR OS FUNCIONÁRIOS E AUMENTAR
A RECEITA.
MÍDIA DE MASSA = SOCIAL MEDIA ?

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Freud e Bacon

  • 1. FREUD, BACON E MULHERES QUE FUMAM @DANIELSOUZA
  • 2. TIO AVÔ DA PROPAGANDA: SIGMUND FREUD
  • 3. EDWARD BERNAYS IVY LEDBETTER LEE BERNAYS E “POISON” IVY: OS PAIS DO RP
  • 4. Foto: Robert S. Donovan
  • 5. GEORGE WASHINGTON HILL BERTHA HUNT NEW YORK TIMES, 31/3/1929
  • 6. ATÉ HOJE, A INDÚSTRIA DO TABACO ANUNCIA AGRESSIVAMENTE COM FOCO EM MULHERES
  • 7. 50% DAS NOTÍCIAS SÃO ORIGINADAS DE RELEASES
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  • 9. SCIENTIFIC MANIPULATION OF PUBLIC OPINION WAS NECESSARY TO OVERCOME CHAOS AND CONFLICT IN SOCIETY AND THE MANIPULATION WAS FOR “OUR OWN GOOD AND THE ONLY WAY THAT DEMOCRACY CAN WORK EFFICIENTLY.” BERNAY, IN PROPAGANDA
  • 11. “A PROPAGANDA É PARA A DEMOCRACIA O QUE O PORRETE É PARA A DITADURA” CHOMSKI
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  • 13. YOU'LL SPEND A FULL SIX HOURS OF SESSION TIME TAKING AN IN-DEPTH LOOK AT THE ROLE SOCIAL MEDIA PLAYS IN MARKETING AND PUBLIC RELATIONS FOR YOUR BUSINESS OR ORGANIZATION. “SOCIAL NATION”, SEU MAIS RECENTE LIVRO, EXAMINA COMO AS EMPRESAS PODEM APROVEITAR O PODER DAS MÍDIAS SOCIAIS PARA ATRAIR CLIENTES, MOTIVAR OS FUNCIONÁRIOS E AUMENTAR A RECEITA.
  • 14. MÍDIA DE MASSA = SOCIAL MEDIA ?

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