This document contains 8 questions that review key concepts from a Marketing 22064Y class. The questions cover defining marketing, discussing the evolution of marketing management orientations, distinguishing between sales and marketing concepts, describing macro and micro environmental forces, explaining the consumer buying process for a BMW 3-Series, comparing organizational and consumer markets, identifying factors that influence consumer buying behavior, and listing the three main stages of business buying decision making.

1. SOALAN LATIHAN
MARKETING 22064Y
( THIS SET OF QUESTIONS COVERS WHAT WE HAVE LEARNED IN CLASS )
1. Define what is Marketing
2. Discuss the evolution of Marketing Management orientations.
3. What is the difference between sales and marketing concept?
4. What are the Macro and Micro Environment forces? List down and briefly
explain each force.
5. Describe the buying decision process of purchasing the BMW 3- Series.
6. Briefly explain the differences between organizational and consumer
market.
7. What are the factors influencing Consumer Buying Behaviour.
8. Lists down the three main stages in the business buying decision-making
process.