1) The author introduces themselves in an unconventional cover letter, highlighting their diverse international experience living in over 20 countries and ability to engage diverse audiences.
2) They have work experience selling various products through different mediums and can analyze and condense research quickly from their law degree.
3) The author wants to work for Ogilvy because they are disgusted by poor marketing they have witnessed and want to improve advertising, seeing Ogilvy as the best in the industry to learn from and make an impact. They are eager to be considered for a role.
̂Gwyneth OlofssonInternational Communicationand La
CoverLetter1
1. MAGNIFICENCE, with a moustache
There's no easy way to put this, so I'm just going to have to rip the bandage off, hairs and
all...
I hate writing cover letters.
To pump out another generic, key - word loaded, intelligence - insulting, verbal chest beating
(without being too creative of course), would undoubtedly have doused the last sputtering of
creative fire that has been begging for release. Just as well, "mind-numbing" is not one of my
transferable skills.
Instead, here's a mini - intro to myself, speed-dating style.
On paper, I'd seem worthless to you. That being said, apart from being your obvious diamond
in the rough, Aladdin and I have two other things in common: I look Arab but sometimes
sound American and both our stories are rags to riches (rather hoping we'd help each other
out on the riches part).
I've lived in more than twenty countries; even Odysseus hasn't got more cultural experience
than me. I can engage a wide variety of people and some, on occasion, have even dared to
call me charming. I have sold windows over the phone to bored housewives in the UK,
magazine subscriptions, door-to-door to impatient business owners in France, and my
homemade brand of Tamarin's 'Tache Wax to the dude on the left.
I can tell a story that sells...on a deadline. Analysing and condensing research is second
nature after the gruelling agoge of 4 years at International Law.
Why advertising and why Ogilvy, you ask?
Disgust led me to your door...that and stalking the Brandulance like a jaded side - chick.
I have come to enlist, Madame/Sir. Your war is mine. I can be witness to the butchery of the
English Language no more. How long will the Namibian populace be subjected to cringe -
inducing levels of cheesy USP product marketing on the radio?
Who else but Ogilvy has realized this on - going genocide? To tell you why I would want to
work for Ogilvy would be patronizing in a way. For any aspiring ad-person that doesn't know
what Ogilvy stands for, or why you should WANT to work for them, you're in the wrong
industry. Ogilvy IS advertising. My thesaurus just told me so.
If I meet even the bare minimum required standards, sign me up, hand over the boots and
bayonet and point me in the direction of the enemy.
Best regards,
Auriel M.