Business development using social media


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The Business Development Using Social Media Webinar is a session designed for individuals and organizations that will guide you from the initial phase of understanding the social media landscape to managing and benefiting from your involvement online.

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Business development using social media

  1. 1. Engage Share Teach Listen Meet USING
  2. 2. Oren Todoros New Media Strategist , Loving what I do. Founder of Oren Todoros New Media Consulting We work directly with an established network of leaders from various industries to ensure that brands and service reach the right audience. Services: SEO, SEM, Social Marketing, PR & AR Clients: Modumobile | MeCards | Retalika Previously New Media Manager at modu mobile. Moved to Israel 7 years ago from Montreal, Canada. Proud father of 3 girls. Quick Self Intro
  3. 3. 93% Social Media Users Expect a Brand to Have a Social Media Presence Online .
  4. 4. Between Social Media And Spam
  5. 5. <ul><li>Social Media Overview </li></ul><ul><li>Being Available </li></ul><ul><li>Google’s Hot Spot </li></ul><ul><li>Professional Social Networks </li></ul><ul><li>Maximizing Your Brand </li></ul><ul><li>Social Media Strategy </li></ul><ul><li>Case Studies </li></ul><ul><li>What I Won’t Talk About </li></ul><ul><li>Advertising Specific Products or Services. </li></ul><ul><li>How Social Media Will Make You Rich. </li></ul>But this is social, so ANYTHING can happen! Workshop Overview
  6. 6. Social Networks allows individuals and organizations to demonstrate their expertise online, building a searchable resume of their skills and services to attract new clients while branding them as thought leaders within their industries…. OK What!??
  7. 7. <ul><li>Traditional Media </li></ul>New Media Newspapers Television Radio CDs Blogs / News YouTube iTunes – Playlists Web Apps VS
  8. 8. We Were Loud and Cool Too, Once.
  9. 9. <ul><li>Where people gather online to talk about things they’re passionate about. </li></ul>Social media has permanently transformed the way people connect and share information. The brand that gets this, wins.
  10. 10. <ul><li>2/3 of the Global Internet Community Visit Social Networks. </li></ul><ul><li>Social Networking 4 TH Most Popular Online Activity (Ahead of Email) (Search, Portals, Software..) </li></ul><ul><li>Google Search WAS falling behind in delivering breaking news due to services such as Twitter. </li></ul><ul><li>Professional Bloggers receive hundreds of PR pitches a day . Tip: Send them love letters not PR Pitches. </li></ul>
  11. 11. <ul><li>Time spent on social networks is growing 3x faster than the rest of the Web. </li></ul><ul><li>10% of All Internet Time is on Social Networks. </li></ul><ul><ul><li>“ Organizations love this fact” </li></ul></ul><ul><li>If you are a fan of democracy, You’ll love social media, no more hierarchy due to user driven news and communities. </li></ul>
  12. 17. I’m Emma
  13. 21. <ul><li>Ultra Niches </li></ul><ul><li>Quicker Access To Your Content. </li></ul><ul><li>Easy Integration With Video / Image Services. </li></ul><ul><li>Location based services: Gowalla, Foursquare, etc… </li></ul>
  14. 22. <ul><li>How often do you search your own name or brand? (Google Search, Blog, Video, Images) </li></ul><ul><li>How well do you listen? </li></ul><ul><li>How much do you care? </li></ul><ul><li>Do you know what others are saying about you, your brand or your competitors? </li></ul><ul><li>SEARCH & ENGAGE </li></ul>
  15. 27. <ul><li>Blogs are dynamic websites that are organized by Blog Posts. </li></ul><ul><li>Over time, the blog becomes a collection of posts reflecting your perspective. </li></ul><ul><li>Each post becomes an individual discussion. </li></ul><ul><li>News and information has become a 2 way street. </li></ul><ul><li>RSS Feeds distribute your posts through the web. (more on this later) </li></ul>
  16. 28. <ul><li>A few words about Wordpress </li></ul><ul><li>A few words about Blogger </li></ul><ul><li>Alternatives: </li></ul><ul><li>Tumbler, Storylr, Posterous,, FB Fan Pages. </li></ul><ul><li>Search Engines LOVE blogs, </li></ul><ul><li>Search Engines Depend Content </li></ul><ul><li>Textual, Video, Images </li></ul>
  17. 29. <ul><li>It’s about identifying a need for your readers. </li></ul><ul><li>Useful content keeps readers coming back </li></ul><ul><li>Be consistent, blog every day / week. </li></ul><ul><li>Connect with your readers. Dialog. </li></ul><ul><li>Sorry: It won’t happen in a day. </li></ul><ul><li>Go from 1 – 5 – 10 – Hundreds… </li></ul><ul><li>Q. So what does a successful blog look like? </li></ul><ul><li>A. A passionate one. </li></ul>
  18. 30. Interesting, Useful content Social Links Email List Navigation RSS Feed Blog posts turn passive readers into active participants.
  19. 33. <ul><li>Build your professional network </li></ul><ul><li>Get recommendations / recommend </li></ul><ul><li>Discover groups, join & participate. </li></ul><ul><li>Meet industry influencers. </li></ul><ul><li>Create targeted groups. Be an influencer. </li></ul><ul><li>Complete your profile, including a picture. </li></ul><ul><li>Remember it’s a Social Network. People want to connect, not be sold to… </li></ul><ul><li>Free Links From LinkedIn </li></ul>
  20. 34. <ul><li>If LinkedIn is about the people you know. </li></ul><ul><li>Twitter is about the people you’d like to know. </li></ul><ul><li>Twitter “a micro-blog” started with a simple question: </li></ul><ul><li>What are you doing? </li></ul><ul><li>15 Million Users Later… </li></ul>
  21. 35. <ul><li>Evolved in Unexpected ways </li></ul><ul><li>45 Million Unique Visitors </li></ul><ul><li>Extremely Profitable Deals </li></ul><ul><li>Sparked a whole industry of Twitter related services. </li></ul><ul><ul><li>TwitPic </li></ul></ul><ul><ul><li>TweetLater </li></ul></ul><ul><ul><li>Twollow </li></ul></ul>
  22. 36. Published – Dec 24th Retweets – Dec 29th
  23. 37. <ul><li>140 Characters to communicate </li></ul><ul><li>The ability to follow others </li></ul><ul><li>Allows people to follow you </li></ul><ul><li>Market Research </li></ul><ul><li>Communication Stream </li></ul><ul><li>Network locally and Intl. </li></ul><ul><li>Sync your blog posts </li></ul><ul><li>Breaking News </li></ul><ul><li>Not Just Tweeting </li></ul><ul><ul><li>Polls </li></ul></ul><ul><ul><li>Images </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul>
  24. 38. <ul><li>Creating Lists </li></ul><ul><ul><li>Organize People </li></ul></ul><ul><ul><li>Follow Lists </li></ul></ul><ul><ul><li>Meet more people </li></ul></ul><ul><li>A word on </li></ul><ul><li>A word on TweetDeck </li></ul>
  25. 39. TIP: Use Social Networks Independently – Don’t Duplicate Your Content.
  26. 40. Engage, make new online friends, reply and retweet interesting stuff Don't be scared of the amount of info coming your way! Spark conversations with new people every day.
  27. 41. Searching Content Reading Content Posting Content
  28. 42. <ul><li>Set objectives first . </li></ul><ul><ul><li>Blogs without a strategy wither and die. Transactions, Leads, Conv… </li></ul></ul><ul><ul><li>Don’t be afraid to experiment. Video, Audio, Text, etc… </li></ul></ul><ul><li>Build a roadmap to engagement . </li></ul><ul><ul><li>Find your voice. </li></ul></ul><ul><ul><li>Corporate vs Personal or Both?! </li></ul></ul><ul><li>Examine the costs and benefits </li></ul><ul><ul><li>Define an editorial policy. </li></ul></ul><ul><ul><li>Decrease support calls? </li></ul></ul><ul><li>Transparency is a must </li></ul><ul><ul><li>The Good, The Bad and the Ugly! </li></ul></ul><ul><li>A good marketer listens to what is said </li></ul><ul><ul><li>Complaints, Compliments, Problems, Questions, Crisis, Competitor </li></ul></ul>
  29. 43. Launched two corporate blogs
  30. 44. <ul><li>Over five months, they achieved steady growth in their audience for each blog. By testing design, editorial content, plug-ins and posting frequency. </li></ul><ul><li>Then they joined Twitter… </li></ul>
  31. 45. <ul><li>An account was open that corresponds with each blog. @B2BonlineMktg - @Whatworks </li></ul><ul><li>They followed Key Players in the B2B industry </li></ul><ul><ul><li>Searching for relevant discussions </li></ul></ul><ul><ul><li>Sparking new ideas </li></ul></ul><ul><ul><li>Tweeting their blog posts </li></ul></ul><ul><li>@B2BonlineMktg at 5,138 followers </li></ul><ul><li>@Whatworks at 3,404 followers </li></ul>
  32. 47. <ul><li>CEO on Twitter </li></ul><ul><li>Funny, helpful and trustworthy </li></ul><ul><li>Many employees are Tweeting </li></ul><ul><li>$1 million in Twitter Related sales </li></ul><ul><li>Also on Facebook and Blogs </li></ul><ul><li>Aquired by </li></ul>
  33. 48. <ul><li>Turned user feedback into a social network </li></ul><ul><li>15,000 Followers </li></ul><ul><li>Employees dedicated to community </li></ul><ul><li>Generated $3 Million sales @DellOutlet </li></ul><ul><li>Critical relationship builder.  </li></ul>
  34. 49. <ul><li>Sparked customer curiosity with teaser Vids </li></ul><ul><li>Bloggers went CRAZY </li></ul><ul><li>Built up high user expectations </li></ul><ul><li>Consistent dialog: Twitter / Facebook </li></ul><ul><li>Worked with a network of local bloggers </li></ul>
  35. 50. <ul><li>World’s leading social network </li></ul><ul><li>4 Billion minutes spent on FB every day </li></ul><ul><li>50% Americans log in once a day </li></ul><ul><li>55.7% Females, 42.2% Males (single guys take note) </li></ul><ul><li>Facebook population growing at a phenomenal pace. </li></ul><ul><li>If Facebook were a country, it would be 4 th most populated pace in the world. </li></ul>
  36. 51. TIP: Use To Add Custom Tabs (Video, Twitter, Email, Etc)
  37. 52. Facebook Insights – Analytical Data
  38. 53. <ul><li>If you’re not searching, you don’t know what your missing. </li></ul><ul><li>Never expect people to find you/brand. Connect. </li></ul><ul><li>Invite people to visit your blog, Twitter, linkedin. </li></ul><ul><li>Your profile reflects you. Make it count. </li></ul><ul><li>Build your Fan Page early. Make it useful. </li></ul><ul><li>Be there, before your competitor is. </li></ul><ul><li>Facebook users are visual creatures. </li></ul><ul><ul><li>Enrich your status with images & video </li></ul></ul>
  39. 54. <ul><li>Hellotxt </li></ul><ul><li> </li></ul><ul><li>Save time managing your status update for all your social networks. </li></ul><ul><li>Hellotxt </li></ul><ul><li>FriendFeed </li></ul><ul><li>Filter out the noise and listen to your audience. </li></ul>
  40. 57. <ul><li>Promote your Meetup </li></ul><ul><li>Meet new people </li></ul><ul><li>Exchange contact info </li></ul><ul><li>Discuss Post meeting </li></ul><ul><li>Invite more people </li></ul>
  41. 58. <ul><li>Social Media Takes Time, Technology & People </li></ul><ul><li>It’s Not Free. </li></ul><ul><li>From ROI to ROV (Return on Value) </li></ul><ul><li>Gaining Readers </li></ul><ul><li>Followers, Fans, Connections, Posts. </li></ul><ul><li>Google Analytics a new best friend. </li></ul>
  42. 59. <ul><li>Social Networks Replaces Emails </li></ul><ul><li>Web Users are Mobilizing (iPhone, iPad, Android) </li></ul><ul><li>Crowdsourcing Growing as Budgets Plummet </li></ul><ul><li>More Rich Media at a Higher Quality </li></ul><ul><li>Final Thoughts </li></ul><ul><li>Social Media Needs To Stay Fun </li></ul><ul><li>Use Common Sense </li></ul>
  43. 60. Oren Todoros Twitter | @Orentodoros Skype | Oren.Todoros Facebook | THANK YOU !!