Marketing communications mix

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Elements of the marketing communications mix.

Published in: Business, Technology

Marketing communications mix

  1. 1. A BRIEF DESCRIPTION OF THE MARKETING COMMUNICATIONS MIX By: Ricardo Vanegas – 2011
  2. 2. Marketing Communications Mix 6 Ways to Communicate your Message Advertising Sales Promotion Events and Experiences Public Relations and Publicity Direct Marketing Personal Selling Ricardo Vanegas – 2011
  3. 3. Advertising Any paid form of non-personal presentation and promotion of ideas, goods, or services Ricardo Vanegas – 2011
  4. 4. Sales Promotion A variety of short-term incentives to encourage trial or purchase of a product or service Ricardo Vanegas – 2011
  5. 5. Events and Experiences Company sponsored activities and programs designed to create daily or special brand-related interactions. Ricardo Vanegas – 2011
  6. 6. Public Relations & Publicity A variety of programs designed to promote or protect a company’s image or its individual products. Ricardo Vanegas – 2011
  7. 7. Direct Marketing Use of mail, telephone, fax, e- mail, or internet to communicate directly with or solicit response or dialogue from specific customers and prospects. Ricardo Vanegas – 2011
  8. 8. Personal Selling Face-to Face interaction with one or more prospective purchasers for the purpose of making presentation, answering questions, and procuring orders. Ricardo Vanegas – 2011

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