1. Behaving like a rock star Presented by Alan Parker Head of Digital, GolinHarris March 15, 2011
2. 2 The rebel with a cause…. …that has become the storyteller of the 21st century
3. 3 we take clients from one-way mediums to conversation, engagement…..relationships
4. 4 they need to attract and engage with an audience of thousands, millions. …attracting and engaging with an audience of thousands, millions.
5. 5 Today, they need to be interesting, entertaining, loveable…..
6. 6 So, as we create this new “beings” for brands…. …are we in fact using social media to make celebrities out of our brands?
7. 7 The question is, how do we drive success? What type of celebrity do we want to be?
8. How to behave like a (digital) rock star “What turns me on about the digital age, what excited me personally, is that you have closed the gap between dreaming and doing”
9. OK, but how? Are you sitting comfortably? Then let me begin….
25. 25 Success is understanding your audience Build upon your previous “hits” – what was hot, what wasn’t? Give them what they want Rock star behaviour
26. 26 Crisis and issues Dealing with the epic fail….. and the “S” word
28. 28 CSR and social CSR isn’t just a box tick, a day in a field planting trees.. it’s pervasive and your audience expects to see you doing this within social media…