SlideShare a Scribd company logo
1 of 9
Download to read offline
 
•                                                      	
  
                                                                      	
  
       h#p://allabout.co.jp/gm/gc/292387/	
  
	
  

•  5W1H                                         	
  
                                                                                	
  
                                                               	
  
	
  
                                                                             	
  
•                                                           	
  
     →	
  	
  	
                                                                                                                                       	
  

                                            	
                                           	
                               	


                         	
  

                                            	
                             	
                                  	
  
→                                                  	
   →                                      	
          →                                    	
  
                                     	
                                                                                               	
                     2                                                            	
  

          →                                                                                   	
                      →                    	

                                                                   ↓	
  
                                	
                    	


                                                                                                                               	
  
 
	
                                                                              	
  
                                                    	
  

                          000                   0
                 0                       	
  
          	
  

                                  	
  
                           	
  
  	
                 PR


                                                                                       	
  
                                                           	
  

          	
  
     	
                                                           	
  
                                                    ×                                         	
  
 
               	
  


       	
                              SNS          	
  
               	
  

          	
                                    	
  

                      ↓	
  
PR                                                   	
  
5W1H                             	
          Why             What                        Who
       Where             When                                       How


                                                  5W1H

       How	
  much
         5W1H	
  (+1H)               5W2H
                         h#p://www.mitsue.co.jp/case/concept/03.html	
  
	
  
5W1H 	
•    When	
  
            	
      	
  
•    Where  	
                	
  
• 
• 
     Who 	
  
            	
  
     What	
  
            	
  
                       	
  
                    	
  
                                               5W	
  
•    Why 	
  
            	
       	
  
             	
  
•  How 	
   	
                       	
        1H	
  
•    When	
  
            	
                                  12   12 29          	
  
•    Where  	
      	
  
•    Who 	
  
            	
             	
  
•    What	
  
            	
                    	
  
•    Why 	
  
            	
                           	
  
             	
  
•  How 	
   	
                                               	
  
→                                             	
  
•                                                          	
  
•                                                   	
  
     	
  →                                   	
  
•                                                                 	
  
                               	
  
•                       	
  
     	
  →                                                               	
  
                 	
  
                                      	
  

More Related Content

Similar to 【OPC】企画の立案方法

The Power of Choice - CAPSYS CAPTURE Value Proposition
The Power of Choice - CAPSYS CAPTURE Value PropositionThe Power of Choice - CAPSYS CAPTURE Value Proposition
The Power of Choice - CAPSYS CAPTURE Value PropositionCAPSYS Technologies
 
Lower Sackville March2008
Lower Sackville March2008Lower Sackville March2008
Lower Sackville March2008hgillismac
 
825 howard
825 howard825 howard
825 howardaxiant
 
Mohali, Punjab master plan
Mohali, Punjab master planMohali, Punjab master plan
Mohali, Punjab master planENN AAR REALTORS
 
UPDATED: Bond Swes Plan0
UPDATED: Bond Swes Plan0UPDATED: Bond Swes Plan0
UPDATED: Bond Swes Plan0Mills Rep
 
Coping strategies and management measures to strengthen national capacity to ...
Coping strategies and management measures to strengthen national capacity to ...Coping strategies and management measures to strengthen national capacity to ...
Coping strategies and management measures to strengthen national capacity to ...International Aquafeed
 
Groups 2010.09: Free/Open Spectrum (Digital Sustainability)
Groups 2010.09: Free/Open Spectrum (Digital Sustainability)Groups 2010.09: Free/Open Spectrum (Digital Sustainability)
Groups 2010.09: Free/Open Spectrum (Digital Sustainability)Marcus Dapp
 
Using big data analytics to monetise and link customer experience and direct ...
Using big data analytics to monetise and link customer experience and direct ...Using big data analytics to monetise and link customer experience and direct ...
Using big data analytics to monetise and link customer experience and direct ...Chris Selland
 
Jan’s Health Bar Proposed Patio Revisions
Jan’s Health Bar Proposed Patio RevisionsJan’s Health Bar Proposed Patio Revisions
Jan’s Health Bar Proposed Patio Revisionswedway
 
Mapa vial del departamento de Apurímac
Mapa vial del departamento de ApurímacMapa vial del departamento de Apurímac
Mapa vial del departamento de ApurímacPECSA Perú
 
Venue 2 Claims Management
Venue 2 Claims ManagementVenue 2 Claims Management
Venue 2 Claims Managementarsenam1
 
Comment Accueillir Doc Fncdt
Comment Accueillir Doc FncdtComment Accueillir Doc Fncdt
Comment Accueillir Doc FncdtVENICA Céline
 
Ενότητα 1.1
Ενότητα 1.1Ενότητα 1.1
Ενότητα 1.1makrib
 
Carreteras del departamento de Ancash
Carreteras del departamento de AncashCarreteras del departamento de Ancash
Carreteras del departamento de AncashPECSA Perú
 
23 1-3191-03-fa534
23 1-3191-03-fa53423 1-3191-03-fa534
23 1-3191-03-fa534Kamil Kamil
 

Similar to 【OPC】企画の立案方法 (20)

The Power of Choice - CAPSYS CAPTURE Value Proposition
The Power of Choice - CAPSYS CAPTURE Value PropositionThe Power of Choice - CAPSYS CAPTURE Value Proposition
The Power of Choice - CAPSYS CAPTURE Value Proposition
 
Lower Sackville March2008
Lower Sackville March2008Lower Sackville March2008
Lower Sackville March2008
 
825 howard
825 howard825 howard
825 howard
 
Modeling for Planners
Modeling for PlannersModeling for Planners
Modeling for Planners
 
Mohali, Punjab master plan
Mohali, Punjab master planMohali, Punjab master plan
Mohali, Punjab master plan
 
Scott davis sweet child o' mine
Scott davis   sweet child o' mineScott davis   sweet child o' mine
Scott davis sweet child o' mine
 
Socialmediabrittany
SocialmediabrittanySocialmediabrittany
Socialmediabrittany
 
Portfolio
PortfolioPortfolio
Portfolio
 
UPDATED: Bond Swes Plan0
UPDATED: Bond Swes Plan0UPDATED: Bond Swes Plan0
UPDATED: Bond Swes Plan0
 
Coping strategies and management measures to strengthen national capacity to ...
Coping strategies and management measures to strengthen national capacity to ...Coping strategies and management measures to strengthen national capacity to ...
Coping strategies and management measures to strengthen national capacity to ...
 
Groups 2010.09: Free/Open Spectrum (Digital Sustainability)
Groups 2010.09: Free/Open Spectrum (Digital Sustainability)Groups 2010.09: Free/Open Spectrum (Digital Sustainability)
Groups 2010.09: Free/Open Spectrum (Digital Sustainability)
 
Using big data analytics to monetise and link customer experience and direct ...
Using big data analytics to monetise and link customer experience and direct ...Using big data analytics to monetise and link customer experience and direct ...
Using big data analytics to monetise and link customer experience and direct ...
 
Jan’s Health Bar Proposed Patio Revisions
Jan’s Health Bar Proposed Patio RevisionsJan’s Health Bar Proposed Patio Revisions
Jan’s Health Bar Proposed Patio Revisions
 
Mapa vial del departamento de Apurímac
Mapa vial del departamento de ApurímacMapa vial del departamento de Apurímac
Mapa vial del departamento de Apurímac
 
Venue 2 Claims Management
Venue 2 Claims ManagementVenue 2 Claims Management
Venue 2 Claims Management
 
Comment Accueillir Doc Fncdt
Comment Accueillir Doc FncdtComment Accueillir Doc Fncdt
Comment Accueillir Doc Fncdt
 
Ενότητα 1.1
Ενότητα 1.1Ενότητα 1.1
Ενότητα 1.1
 
Net Metering in Retail Choice States
Net Metering in Retail Choice StatesNet Metering in Retail Choice States
Net Metering in Retail Choice States
 
Carreteras del departamento de Ancash
Carreteras del departamento de AncashCarreteras del departamento de Ancash
Carreteras del departamento de Ancash
 
23 1-3191-03-fa534
23 1-3191-03-fa53423 1-3191-03-fa534
23 1-3191-03-fa534
 

【OPC】企画の立案方法

  • 1.  
  • 2. •      h#p://allabout.co.jp/gm/gc/292387/     •  5W1H          
  • 3. •    →                 →   →   →     2   → → ↓    
  • 4.       000 0 0         PR         ×  
  • 5.     SNS       ↓   PR  
  • 6. 5W1H Why What Who Where When How 5W1H How  much 5W1H  (+1H) 5W2H h#p://www.mitsue.co.jp/case/concept/03.html    
  • 7. 5W1H •  When       •  Where     •  •  Who     What         5W   •  Why         •  How       1H  
  • 8. •  When     12 12 29   •  Where     •  Who       •  What       •  Why         •  How      
  • 9.   •    •     →   •      •     →