3. 3
Timeline
Feb ‘17
Feb ‘17
Idea formulation
Mar-Apr ‘17
Market Research
May ‘17
Product Design
Jun-Dec ‘17
MVP Development
Feb ‘18
Beta Version
Apr ‘18
Official Launch
4. 4
Funding
Total raised: ~1m Pre-seed: June 2017
Seed: February 2018
Mainly individuals and strategic investors.
5. 5
About Us
We are on a mission to revolutionize the shipping and trading
industries with our innovative business model and technology
platform
2017
Founded in 2017Based across
London & Athens
Team of 12
12
7. 7
Shipping Industry Inefficiencies
Large amounts of physical
documents have to be
exchanged in each
transaction
Physical
Documents
Letters of Credit and other
forms of payment take a long
time, while the cost
associated is very high.
Inefficient
Payments
On average, vessels wait 2-6
hours for documentation to
be completed.
Vessel
Idle Time
Original documents even
if signed and stamped,
can still be falsified.
Authentication &
Trust
8. 8
Cost of Inefficiencies
On average, vessels wait for
2-6 hours per load
Vessel idle time
Vessel nomination and fixture
can take more than a day.
Vessel fixture delays
Letters of Credit can take anywhere
from 12 hours to 4 days.
Payment inefficiency
25% of an operator’s day is spent
handling/chasing documents.
Staff underutilization
10. 10
What is tradeline?
Workflow automation platform for commodity and
energy trading companies.
Voyage management system for shipping companies.
eDocuments and contract management.
A single point of communication for all industry
participants.
11. 11
With Tradeline you’re S.E.T.
E
Efficiency
S
Security
T
Transparency
By using Blockchain technologies,
the security of the platform is
fortified.
Tradeline increases efficiency of trading
and shipping operations through
real-time document exchange.
All members maintain a ‘copy’ of the
transactions, thus making the whole
network more transparent than ever
before.
12. 12
Who uses Tradeline?
Trading companies have a unified
platform for operations, finance and
compliance
Traders
Automated Letters of Credit as well as
trusted fund releases reduce trade finance
costs.
Financial Institutions
Shipping companies minimize their
costs through decreased use of
physical documents.
Ship Owners
Underwriters can integrate with
Tradeline’s marketplace in order to
provide insurance for cargoes,
crew and vessels.
Underwriters
Ship brokers benefit from secure
documentation management and
automated ship suggestions.
Ship Brokers
Ship agents, inspectors and port
operators are only a few of the
companies that can integrate.
Third Parties
13. 13
Benefits
Shipping operations costs are
reduced by more than 20%
OPEX reduction
Trading companies increase
revenue by 10-15% due to efficient
staff allocation.
Revenue Increase
Trade financing cost is reduced by
30%
Trade finance
Tradeline reduces the need for
physical document storage and any
additional security.
Security
14. 14
Workflow comparison
Current Tradeline
Trade Initiation 2h 0
Vessel Nomination 2-4h 2h
Finance (3-4h) * 3 parties 1h
Ship Operations (Buy) 3-6h 2h
Ship Operations (Sell) 3-6h 2h
TOTAL 19-30hrs up to 7h
TOTAL SAVED TIME - Up to 76% saved time
15. 15
Customers/Partners
Major companies in oil & gas, chemical, shipping and commodity
trading
Total fleet: 400+ vessels
More than 300.000 employees
More than 50% average time optimization in more than 30 real-life
trades.
17. 17
Why Blockchain?
Main source of inefficiencies was lack of trust and security
concerns.
Advanced security and guaranteed data integrity.
Smart contracts make workflow automation really easy and
secure.
18. 18
What is Hyperledger Fabric?
Fabric is a permissioned blockchain platform aimed at business use.
Originally contributed by IBM, today it’s open source and is designed
to run user-defined smart contracts.
Supports strong security and identity features.
20. 20
Timing is everything
Technology must be ready.
Blockchain reached to a point that it was usable for business cases.
Society must be ready.
Blockchain wasn’t something new, because of the cryptocurrency hype.
Industry must be ready.
Shipping reached to a point where the inefficiencies cost them a lot.
21. 21
Benefits of using Blockchain
Plenty of space for innovation.
Security, reliability and auditability.
Plenty of research and active community.
22. 22
Hurdles of using Blockchain
Relatively new technology - not enough resources.
Reputation of Bitcoin and lack of trust.
Regulatory and legal compliance.
Not a “one size fits all” solution.