3. 1. Plug included outlet adapter into the wall
Outlet Adapter
2. Plug the appliance cord into the adapter
4. 3. Wands lights up and
plays sound
2. Flick wrist
4. Light turns on
1. Push corresponding button
5. • $25.00 is the ideal price
• Very kid friendly and safe
• Average purchase rating: 3.9/5
• Popular with non-targeted users
6. • Parents don’t want over stimulation at night
Parental controls
• Parents don’t want extraneous parts and
batteries
Rechargeable power supply
• Target users like to change princess costumes
Reusable stickers like “costumes” for wand
7. • Girls age 5-7
• Currently buy into
Disney Princess™
franchise
• Engage in pretend
play and dress-up
• Have
lamps, stereos, fans, e
tc.
• Highly responsive
market
8. • Large Toy Retailers
– Toys’R’Us,
– Wal-Mart
– Target
• Small Toy Franchises
– Toys & Co.
– Learning Express
• Specialized Retailers
– Children’s Furniture Stores
– Children’s Museum Stores
9. • Traditional Channels:
– TV Commercials
– Magazines
– Trade Shows/Publications
• TV Advertising will be our largest channel –
Nick Jr., Disney Junior, and PBS Kids
• Magazines – Targeted towards parents –
Family Magazines
14. • Disney Resorts:
– Princess Hotel Room Giveaway
• Day Care Facilities
• Wand Personalization
– Online Portal
– Limited Edition Stickers
• Room Makeover Contests
15. • Stay in “princess
dream suite” in the
Cinderella Castle
• Integrate My Magic
Wand into room
• Given away to little
princesses and their
families
16. • Able to “test drive”
product
• Expose product to
lots of children
• Stimulate demand
17. • Sticker Sheets
– Similar to Avery-Dennison products
– Print at home
• Create sticker designs via safe, online portal
for kids and parents
– Add name, princess characters, etc.
– Print out on inkjet printer
– Re-stickable so infinitely personable
18. • Limited edition stickers in
child food products:
– Cereal
– Danimals yogurt
– Disney Princess fruit snacks
• “Ultimate Disney Princess
Room” Sweepstakes
– Sponsored by product
– Winners receive My Magic
Wand
