Omnigon Digital Experiences 2013

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Omnigon is a digital consultancy that specializes in the strategy and execution of solutions for the sports, media and entertainment industries. Engagements include strategy around the development and delivery of large digital systems, the design and deployment of those systems, mobile technologies and consumer-facing product design and delivery. This deck provides insight into several of Omnigon's recent projects: Spike Bellator Second Screen, NBA Stats Cube, Fox Sports Game Connect and QualComm NASCAR.

Technology

Produced by OMNIGON / May 2013
ENHANCED DIGITAL EXPERIENCES
ENGAGING FANS THROUGH

Omnigon is a digital consultancy that specializes in the strategy and execution of solutions for the sports, media
and entertainment industries. Engagements include strategy around the development and delivery of large digital
systems, the design and deployment of those systems, mobile technologies and consumer-facing product design
and delivery.
Omnigon’s team of digital experts provides the digital business strategy to assist our clients in thinking about
ABOUT OMNIGON
NEW YORK
New York
240 West 35th Street
16th Flr
New York, NY
TORONTO
Canada
67 Mowat Ave
Suite 238
Toronto, Ontario
KIEV
Ukraine
Pushkinskaya 10a
Office 9
Kiev, Ukraine

Spike Bellator Second Screen
LIVE DATA & VIDEO Challenge
Combine a live event video experience with granular,
screen experience
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 3

WHAT THE
PRODUCT DOES
SPIKE Bellator Second Screen
‘The 4th Judge’ functionality allows the fans an actual
and all state transitions are managed via data feeds
available from within the app
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 4

App acts not only as the second screen compliment
VALUE
SPIKE Bellator Second Screen
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY
5

NBA Advanced Stats
COMPARATIVE ANALYTICS Challenge
Take 25 years worth of granular data from an excel macro
to a consumer facing product
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 6

WHAT THE
PRODUCT DOES
NBA Stats Cube
compared to how he normally does?
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY
7

Fans want more data – it allows them to
VALUE
NBA Stats Cube
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY
8

Game Connect
STATS & SOCIAL Challenge
Design an MLB (and now NHL) product that provides a level of statistics and
comparative analytics that crushes what they might get on ESPN.com,
FoxSports.com, or wherever – hyperLocal theory – in market I should get more.
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 9

WHAT THE
PRODUCT DOES
Game Connect
Clutch hitting (average from 7th inning on)
in Aug/Sept
Baseball Stats / Data
Hockey Stats / Data
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY
10

PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY
11
Game Connect
Value
PASSIVE / ACTIVE
SOCIAL LENSE
View a completely on-topic conversation about the
players and teams playing as it evolves in real-time
Add to that conversation from the product
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY

Qualcomm NASCAR
CONVERGENCE Alljoyn Technology
Allows mobile device and TV to ‘talk’
2nd screen and 1st screen converge
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 12

VALUE
Qualcomm NASCAR
PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY

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Omnigon Digital Experiences 2013

1. Produced by OMNIGON / May 2013 ENHANCED DIGITAL EXPERIENCES ENGAGING FANS THROUGH

2. Omnigon is a digital consultancy that specializes in the strategy and execution of solutions for the sports, media and entertainment industries. Engagements include strategy around the development and delivery of large digital systems, the design and deployment of those systems, mobile technologies and consumer-facing product design and delivery. Omnigon’s team of digital experts provides the digital business strategy to assist our clients in thinking about ABOUT OMNIGON NEW YORK New York 240 West 35th Street 16th Flr New York, NY TORONTO Canada 67 Mowat Ave Suite 238 Toronto, Ontario KIEV Ukraine Pushkinskaya 10a Office 9 Kiev, Ukraine

3. Spike Bellator Second Screen LIVE DATA & VIDEO Challenge Combine a live event video experience with granular, screen experience PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 3

4. WHAT THE PRODUCT DOES SPIKE Bellator Second Screen ‘The 4th Judge’ functionality allows the fans an actual and all state transitions are managed via data feeds available from within the app PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 4

5. App acts not only as the second screen compliment VALUE SPIKE Bellator Second Screen PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 5

6. NBA Advanced Stats COMPARATIVE ANALYTICS Challenge Take 25 years worth of granular data from an excel macro to a consumer facing product PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 6

7. WHAT THE PRODUCT DOES NBA Stats Cube compared to how he normally does? PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 7

8. Fans want more data – it allows them to VALUE NBA Stats Cube PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 8

9. Game Connect STATS & SOCIAL Challenge Design an MLB (and now NHL) product that provides a level of statistics and comparative analytics that crushes what they might get on ESPN.com, FoxSports.com, or wherever – hyperLocal theory – in market I should get more. PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 9

10. WHAT THE PRODUCT DOES Game Connect Clutch hitting (average from 7th inning on) in Aug/Sept Baseball Stats / Data Hockey Stats / Data PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 10

11. PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 11 Game Connect Value PASSIVE / ACTIVE SOCIAL LENSE View a completely on-topic conversation about the players and teams playing as it evolves in real-time Add to that conversation from the product PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY

12. Qualcomm NASCAR CONVERGENCE Alljoyn Technology Allows mobile device and TV to ‘talk’ 2nd screen and 1st screen converge PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY 12

13. VALUE Qualcomm NASCAR PROPERTY OF OMNIGON COMMUNICATIONS, LLC | PRIVATE & PROPRIETARY

14. THANK YOU

Omnigon Digital Experiences 2013

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