Bilawal Bhutto Zardari organized a 15-day Sindh cultural festival from February 1st to promote Pakistani culture and showcase that Pakistan offers more than conflict. The festival featured various stalls displaying Sindhi artifacts and culture. Over 250 million rupees was raised from sponsors and Bilawal's friends to organize the event to convey the message that investing in Pakistan could yield positive results. Many foreign delegates and celebrities attended the opening wearing traditional Sindhi attire, and global media is watching to see if the peaceful festival will attract foreign investors to the region.