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Olga Łabendowicz, MA
Approaches
to
Translation
Prescriptive TSPrescriptive TS
Descriptive TSDescriptive TS
Once upon aOnce upon a
time...time...
Second Congress ofSecond Congress of
Slavists in MoscowSlavists in Moscow
(1958)(1958)
Zdrastwujtie,
Translation
Studies!
21 centuries21 centuries
have passed...have passed...
1950s-1970s1950s-1970s
Jean-Paul Vinay
+
Jean Darbelnet
John C. CatfordEugene Nida
Jirí Levý
Anton Popovic
+
František Miko
James S Holmes
(1972)
Copenhagen
19951995
Gideon TouryGideon Toury
Descriptive
Translation Studies
and beyond
'the need
to consider translations
“facts of the target culture”
for
the purposes of research'
Descriptive
Translation Studies
and beyond
Foreignization vs domesticationForeignization vs domestication
Foreignization:
– Direct transfer (eg. Council of Europe => Rada Europy)
– Periphrasis (międzynarodowa organizacja rządowa
skupiająca (…) )
– Footnotes (Council of Europe*)
Domestication:
– Equivalence (eg. Ziploc=>Jan Niezbędny)
– Adaptation (Regis, Kelly? Matt, Katie, Al? => Bolek i Lolek,
Kasia i Tomek)
Omission (neither)
-------------------
* międzynarodowa organizacja rządowa skupiająca (…)
I Always make translation soundI Always make translation sound
naturalnatural
II Abide by the SkoposII Abide by the Skopos
III stick to the originalIII stick to the original
as much as possibleas much as possible
IV whenever necessary, try toIV whenever necessary, try to
find equivalentsfind equivalents
V If there are no equivalents,V If there are no equivalents,
paraphraseparaphrase
VI Adaptation can be an optionVI Adaptation can be an option
VII or adding a footnoteVII or adding a footnote
VIII Remember, you may translateVIII Remember, you may translate
directlydirectly
IX If all of the above would beIX If all of the above would be
confusing, omitconfusing, omit
X AlwaysX Always trust your guttrust your gut
DIY #1DIY #1
Meet the ‘Radical Brownies’ – girl scouts for the modern age
(excerpt)
Not all girl scouts are concerned with peddling shortbread cookies.
There’s one troop of young girls in Oakland that discusses
matters of racial inequality
and wear brown berets in an homage to radical civil rights groups.
The girls, ages 8-12, are part of the  “Radical Brownies,”
an edgier, younger version of the Girl Scouts,
where girls earn badges for completing workshops on social protests,
and a beauty workshop that celebrate racial diversity.
(January  21 , 2015, Source: http://fusion.net/story/39637/meet-the-radical-brownies-girl-scouts-for-the-modern-age/)
DIY #2DIY #2
11 Piping Hot Facts About Pop-Tarts
(excerpt)
Kellogg’s Pop-Tarts are breakfast icons, but the company’s
cereal rival Post actually had the idea to make a toaster pastry first.
In early 1963, Post announced
a line of shelf-stable pastries called Country Squares
diners could heat up in their toasters. The idea was promising,
but Post had made a critical error  
in its announcement: Country Squares were months away
from being ready to go to market.
(September 2, 2015, Source: http://mentalfloss.com/article/68039/11-piping-hot-facts-about-pop-tarts)
DIY #3DIY #3
The New Yorker
DIY #4DIY #4
The Guardian
DIY #5DIY #5
DIY #6DIY #6
ChecklistChecklist
I. Read the whole pieceI. Read the whole piece
before translatingbefore translating
II Find out what's the aimII Find out what's the aim
of the translationof the translation
III Dive right in (just goIII Dive right in (just go
for it!)for it!)
IV Use everything thatIV Use everything that
may help youmay help you
V Establish “milestones”V Establish “milestones”
and make breaksand make breaks
VI Don't procrastinateVI Don't procrastinate
VII Finish as fast asVII Finish as fast as
possible, despite thepossible, despite the
initial (possibly low)initial (possibly low)
qualityquality
VIII Leave the translationVIII Leave the translation
for a day “to breathe”for a day “to breathe”
IX Revise - proofread andIX Revise - proofread and
editedit
X Check your translationX Check your translation
form-wiseform-wise
See you nextSee you next
week!week!
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Olga Łabendowicz Approaches to Translation

  • 2. Prescriptive TSPrescriptive TS Descriptive TSDescriptive TS Once upon aOnce upon a time...time...
  • 3. Second Congress ofSecond Congress of Slavists in MoscowSlavists in Moscow (1958)(1958) Zdrastwujtie, Translation Studies! 21 centuries21 centuries have passed...have passed...
  • 4. 1950s-1970s1950s-1970s Jean-Paul Vinay + Jean Darbelnet John C. CatfordEugene Nida Jirí Levý Anton Popovic + František Miko James S Holmes (1972) Copenhagen
  • 5. 19951995 Gideon TouryGideon Toury Descriptive Translation Studies and beyond 'the need to consider translations “facts of the target culture” for the purposes of research' Descriptive Translation Studies and beyond
  • 6. Foreignization vs domesticationForeignization vs domestication Foreignization: – Direct transfer (eg. Council of Europe => Rada Europy) – Periphrasis (międzynarodowa organizacja rządowa skupiająca (…) ) – Footnotes (Council of Europe*) Domestication: – Equivalence (eg. Ziploc=>Jan Niezbędny) – Adaptation (Regis, Kelly? Matt, Katie, Al? => Bolek i Lolek, Kasia i Tomek) Omission (neither) ------------------- * międzynarodowa organizacja rządowa skupiająca (…)
  • 7. I Always make translation soundI Always make translation sound naturalnatural
  • 8. II Abide by the SkoposII Abide by the Skopos
  • 9. III stick to the originalIII stick to the original as much as possibleas much as possible
  • 10. IV whenever necessary, try toIV whenever necessary, try to find equivalentsfind equivalents
  • 11. V If there are no equivalents,V If there are no equivalents, paraphraseparaphrase
  • 12. VI Adaptation can be an optionVI Adaptation can be an option
  • 13. VII or adding a footnoteVII or adding a footnote
  • 14. VIII Remember, you may translateVIII Remember, you may translate directlydirectly
  • 15. IX If all of the above would beIX If all of the above would be confusing, omitconfusing, omit
  • 16. X AlwaysX Always trust your guttrust your gut
  • 17. DIY #1DIY #1 Meet the ‘Radical Brownies’ – girl scouts for the modern age (excerpt) Not all girl scouts are concerned with peddling shortbread cookies. There’s one troop of young girls in Oakland that discusses matters of racial inequality and wear brown berets in an homage to radical civil rights groups. The girls, ages 8-12, are part of the  “Radical Brownies,” an edgier, younger version of the Girl Scouts, where girls earn badges for completing workshops on social protests, and a beauty workshop that celebrate racial diversity. (January  21 , 2015, Source: http://fusion.net/story/39637/meet-the-radical-brownies-girl-scouts-for-the-modern-age/)
  • 18. DIY #2DIY #2 11 Piping Hot Facts About Pop-Tarts (excerpt) Kellogg’s Pop-Tarts are breakfast icons, but the company’s cereal rival Post actually had the idea to make a toaster pastry first. In early 1963, Post announced a line of shelf-stable pastries called Country Squares diners could heat up in their toasters. The idea was promising, but Post had made a critical error   in its announcement: Country Squares were months away from being ready to go to market. (September 2, 2015, Source: http://mentalfloss.com/article/68039/11-piping-hot-facts-about-pop-tarts)
  • 19. DIY #3DIY #3 The New Yorker
  • 20. DIY #4DIY #4 The Guardian
  • 23. ChecklistChecklist I. Read the whole pieceI. Read the whole piece before translatingbefore translating II Find out what's the aimII Find out what's the aim of the translationof the translation III Dive right in (just goIII Dive right in (just go for it!)for it!) IV Use everything thatIV Use everything that may help youmay help you V Establish “milestones”V Establish “milestones” and make breaksand make breaks VI Don't procrastinateVI Don't procrastinate VII Finish as fast asVII Finish as fast as possible, despite thepossible, despite the initial (possibly low)initial (possibly low) qualityquality VIII Leave the translationVIII Leave the translation for a day “to breathe”for a day “to breathe” IX Revise - proofread andIX Revise - proofread and editedit X Check your translationX Check your translation form-wiseform-wise
  • 24.
  • 25. See you nextSee you next week!week! DOWNLOAD THE PRESENTATION Visit: SlideShare