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Research first, design later

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esearch is probably the most underrated stages in a design process. It becomes too easy to skip it when Stakeholders ”don’t see the need to spend their budget on it”; Product Managers stress up to finish “urgent” tasks; or (young) designers just don't see the real potential of it. Sometimes our audience is so variant, we tell ourselves there is no specific exploration that can be applied or we just think our decisions are correct upfront based just on our experience or assumptions. And they are great! They are absolutely necessary for designers to work, but they become dangerous when treated as facts. Design research gives us a structured, methodical approach to a understanding the users; in ways that no other approach can.

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Research first, design later

  1. 1. RESEARCH FIRST, DESIGN LATER
  2. 2. UX Designer, blogger and music lover Living the UX dream since 2013. @oanablaga blagaoana.com
  3. 3. WHAT WHY WHO / WHOM WHEN HOW
  4. 4. Understanding human behaviour, needs and motivation through observation techniques, analysis and other feedback methodologies.
  5. 5. INFORM VALIDATE REDUCE
  6. 6. QUANTITATIVE / QUALITATIVE GENERATIVE /EVALUATIVE ATTITUDINAL / BEHAVIORAL
  7. 7. SERVICE SAFARI
  8. 8. SURVEYS
  9. 9. FOCUS GROUPS
  10. 10. INTERVIEWS
  11. 11. FIELD STUDIES
  12. 12. USABILITY TESTING
  13. 13. A/B TESTING
  14. 14. Quicker time to value Move slow to move fast Confirming product market fit to risk development Increase learning from mvps, allowing quicker iteration.
  15. 15. Any research is better than no research
  16. 16. UX – U = X

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