1. IDENTIFYING COMPETITIVE
ADVANTAGES
Product
or service that an organization`s
customers place a greater value on
than similar offerings from a
competitor.
For example: company A and
company B produce the same
product and service but company A
have the product and services more
advantages to customer .
COMPETITIVE ADVANTAGE:
FIRST-MOVER ADVANTAGE: occurs
when an organization can significantly
impact its market share by being first to
market with a competitive advantages.
For example: Airasia introduce to
customer about low cost the ticket. Cost
the ticket low or cheap and customer
can easy to get their ticket.

2. Environmental scanning: the acquiition and anlysis of events and
ternds in the environment external to an organization.
For example :how we want to competitive with the another company and
how to know the other company threat the we comnpany.

3. PORTER`S FIVE FORCES MODEL
Supplier power:
Buyer
power:
power/customer
high when buyers have
many choices of whom to buy from
and low their choices are few.
One way to reduce buyer power is
through:
Loyalty program: rewards customer
when their buy the products or
services from the company when
company promote the costs so the
customer comfortable and like to buy
product or services from the company.
Switching cost: costs that can make
customers reluctant to switch to
another product or services.
For example: kak ani tailors promote
the costs so we reserve kak jah tailors
because kak jah promote to make
clothes with the low costs.
high when
buyers have few choices of whom
to buy from and low when their
choices are many. For example buy
rice at the time of flood.
Organization that are buying goods
and services in the supply chain can
create a competitive advantage by
locating alternative supply sources
through B2B marketplace.
Business
to business
(B2B)
marketplace: an internet based
service that brings together many
buyers and sellers. For example
purchase good through online.
Two types (B2B)
Private exchange: a company
announce to any supplier which
willingness to provide the material
that company need to produce the
product.
Reverse auction: the supplier
auction their product. For example
the cost material will increase
when supplier auction their product

4. Threat of new entrance:
high when it is easy for new
competitors to enter a
market and low where there
are
significantly
entry
barriers to entering a
market.
-Entry barrier
For example: Make the
new bank the bank must
make services same the
other bank and give more
facility.
Rivalry
among
existing
competitors:
competitive product
price fluctuations.
For
example
increase in food
prices.

5. PORTER`S THREE GENERIC STRATEGIES
WALMART
Example: Tesco, Mydin
Low cost broad market
NEIMAN MARCUS
Example: safora
High cost broad market
PAYLESS SHOES
Example: bata
Low cost narrow market
TIFFANY.CO
Example: refflesia
High cost narrow market

6. Value chain:
BUSINESS
FUNCTION: a
standardized set of
activities that
accomplish a
specific task, such
as processing a
customer order.
STRATEGY VALUE
CREATION.
views an
organization as
a series of
processes, each
of which adds
value to the
product or
service for each
customer