powerpoint slide about roland barthes

1. WORLD OF
MEDIA
ROLAND
BARTHES'
THEORY
PRESENTATION
ON
THE
THEORIES
OF
THE
1950S

2. ROLAND BARTHES
THEORY
Different types of codes
HEART
ADS
GUN
ACTION
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THE
SYMBOLIC CODE
THE
SEMANTIC CODE
THE
PRIORETIC CODE

3. ROLAND BARTHES
THEORY
Different types of codes
TIDE
AD
PARIS
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THE
ENIGMA CODE
THE
CULTURAL CODE

4. THE
SYMBOLIC CODE
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The symbolic code produces a structure of
(often paired) symbolic meanings that
accumulate throughout the text to
establish a larger structure in which the
meanings of the story unfold.
SWANS MAKING A HEART SHAPE

5. THE
SEMANTIC CODE
THE
SEMANTIC CODE
MAGAZINE
ADS
any element in a text that suggests a
particular or additional meaning by
way of connotation which the story
suggests.
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6. THE
PRIORETIC CODE
Action with an item that may indicate something,
Example : the gun signifies violence and may
lead to death
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7. THE
ENIGMA CODE
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An enigma code is a mystery within a
text that is not immediately answered. As
an audience, we assume that this
mystery is going to be solved at some
point. If it isn't, the audience potentially
will be frustrated. Or if it's revealed to
quickly, then it might be a let down. THE
ENIGMA CODE
NO
CONTEXT
AT
ALL?

8. THE
CULTURAL CODE
THE
CULTURAL CODE
EGYPTIAN
Cultural code refers to several related
concepts about the body of shared
practices, expectations and conventions
specific to a given domain of a culture.
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9. THANK YOU !!
I hope you enjoyed this presentation of roland
barthes' theory.
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