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Bridging the Mobile Design Gap

                           Midwest UX Conference
                                    June 1, 2012

JEN MATSON
     @nstop
FAIL #1: The Content Kiss-Off
Source: http://wtfmobileweb.com
FAIL #2: The Eyestrain Special




                                 Source: http://wtfmobileweb.com
FAIL #3: The Slow Load to Nowhere
Source: http://wtfqrcodes.com
FAIL #4: The Inappropriate Code Scan




                                       Source: http://wtfqrcodes.com
FAIL #5: The Unwelcome Splash
FAIL #6: The Permanent Roadblock
Photo: Robert Couse-Baker (Flickr)
LESSONS



Content Strategy
  Governance
LESSONS



Styled Content
  Restraint
LESSONS


         Site Performance
         Layout Flexibility
Designing for Hardware Capabilities
Photo: swanksalot (Flickr)
Source: http://www.joelonsoftware.com/articles/fog0000000037.html
Source: http://www.instructables.com/id/Make-a-portable-barcode-scanner-with-an-arduino-an/step7/Declaw-CueCat/
LESSONS



Hardware Hacking / Maker Culture
   Path of Least Resistance
LESSONS


Complex Animation
In-Browser Games
 In-Browser Video
LESSONS



Progressive Enhancement
 Capabilities Detection
Source: http://dashes.com/anil/2012/04/why-you-cant-trust-tech-press-to-teach-you-about-the-tech-industry.html
WHAT IS THE WEB TO YOU?
Reporting,                              Monetizing,
communicating,                          leveraging,
connecting                              converting



Exploring,                              Adapting,
experimenting,                          learning,
expressing                              struggling
                                        Top left photo: Mr T. in DC (Flickr)

                 Bottom right photo: Marshall Astor - Food Fetishist (Flickr)
$$$$
Try On A Different POV
Share Your Mistakes
  Know Your History
THANK YOU
JEN MATSON |        @nstop
    jenmatson.com

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Bridging the Mobile Design Gap