UnGeek Your Site With Purpose-Driven Web Design
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A walk through of the steps taken to effectively redesign a website based on SEO, social media, and landing page goals that all flow towards lead generation.
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UnGeek Your Site With Purpose-Driven Web Design
- 1. UnGeek Your Site Web Design For A Connected World
- 2. What is a “Geek?”
- 3. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
- 4. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
- 5. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org Geeked Sites Create Confusion
- 6. Design For Brand
- 7. Build Around Purpose
- 8. Build Around Purpose
- 9. Your Brand is what people expect of you and your Purpose is getting the right people to procure it.
- 10. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
- 11. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org Design Strategy #1 - Attract
- 12. Attracting prospects means not only leveraging inbound marketing, but designing for the main goal – the conversion.
- 13. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
- 14. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
- 15. Design Strategy #2 - Convert
- 16. “ To convert somebody, go and take them by the hand and guide them.” - St. Thomas Aquinas
- 18. Geek = “an intelligent but socially inept person; A person more comfortable with computers than with other persons.” en.wikipedia.org
- 19. Design Strategy #3 - Measure
- 20. “ Good marketers measure.” - Seth Godin
- 21. Organize your Analytics
- 22. Organize your Analytics
Editor's Notes
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/aidanmorgan/4357956027/
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/cogdog/3181497278 In another words a Geek cannot relate to people. They may be smart but cannot relate. Has your site become unrelatable? Out of date?
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/table4five/375517728/ Has your brand lost the edge because it is too Geeky?
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/ Information overload – brain dump on front page or even a landing page A geek site will tell you the solutions without telling you the problem. Ungeeked shows you the problem and leads you to the solution while introducing the brand.
- Everything should reinforce your brand setting the right customer expectation.
- Everything should reinforce your brand setting the right customer expectation.
- What is the purpose of a site? It isn’t always to sell a commoditized item. Sometimes it’s a person or even an idea. Sometimes it serves as your first meeting with your customer.
- The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/cogdog/3181497278 Branding with a purpose. Clear products & services Navigation that’s easy and focused And a target – “Get a Quote” NetSolutions created 8 different micro-sites creating wide-grab to capture customers
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/avidd/4050538404/ A bigger hand means two things: You’re leveraging inbound marketing (SEO, SEM, Linkbuilding, Microsites) but also Making it easy for someone to reach you they hit your site
- The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/westm/3379293362/ Before Web 2.0 you went to a site and it was like driving by a billboard - No Interaction - No Blog - No News - No intelligent data served To connect to your audience you need a living breathing site
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/rwp-roger/3155147413/ What stores grab your attention? Pull you in? A store connects on an emotional level - Your first connection on the site is immediately subconscious
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/sheriffof0/1827359548/
- The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.
- Branding with a purpose. Clear products & services Navigation that’s easy and focused And a target – “Get a Quote” NetSolutions created 8 different micro-sites creating wide-grab to capture customers
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/lautenbach/494469367/ Conversions take place
- Photo granted Creative Commons licensing for distribution. Photo located at http://www.flickr.com/photos/sheriffof0/1827359548/
- The art of good web design is melding Brand and Purpose, Design & Function, never forgetting the end goal which is more lead conversions.