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Focus Groups.

A focus group is a way of collecting information about any
subject. It is a collection of people that assemble and talk
about that subject. The people’s views are the data that’s
collected. Focus groups are good because the information is
very precise and detailed because focus groups give people
the chance to say exactly what they think of the subject. Also
other people can add on to other opinions. Although focus
groups collect good data, they can’t do this on a superior
scale due to that focus groups can only hold a certain amount
of participants oppose to a survey, which covers thousand or
possibly millions of people. Also, if there’re one or two
dominant members in the group, it may askew the results.
Due to them being more opinionated then the others.
Questionnaires.


A questionnaire is a data collection sheet about any subject.
They collect data on large scale, covering a lot of people. The
questions are objective. Information is easy to analyse, and
the process of collating takes less time and possibly money
than most other forms of data collection. This is because
most questionnaires have just ‘tick box’ responses and no
long answers. Distribution is easy too, because they are just
question sheets. However,inspite of these helpful plus points,
questionnaires data may not be clear. Because the
information is limited through the responses. For example if
someone knew a lot about a subject asked on a
questionnaire, that person might not be able to express
her/his full view on that subject.
A questionnaire is a data collection sheet about any subject.
They collect data on large scale, covering a lot of people. The
questions are objective. Information is easy to analyse, and
the process of collating takes less time and possibly money
than most other forms of data collection. This is because
most questionnaireshave just ‘tick box’ responses and no
long answer

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Focus groups

  • 1. Focus Groups. A focus group is a way of collecting information about any subject. It is a collection of people that assemble and talk about that subject. The people’s views are the data that’s collected. Focus groups are good because the information is very precise and detailed because focus groups give people the chance to say exactly what they think of the subject. Also other people can add on to other opinions. Although focus groups collect good data, they can’t do this on a superior scale due to that focus groups can only hold a certain amount of participants oppose to a survey, which covers thousand or possibly millions of people. Also, if there’re one or two dominant members in the group, it may askew the results. Due to them being more opinionated then the others.
  • 2. Questionnaires. A questionnaire is a data collection sheet about any subject. They collect data on large scale, covering a lot of people. The questions are objective. Information is easy to analyse, and the process of collating takes less time and possibly money than most other forms of data collection. This is because most questionnaires have just ‘tick box’ responses and no long answers. Distribution is easy too, because they are just question sheets. However,inspite of these helpful plus points, questionnaires data may not be clear. Because the information is limited through the responses. For example if someone knew a lot about a subject asked on a questionnaire, that person might not be able to express her/his full view on that subject.
  • 3. A questionnaire is a data collection sheet about any subject. They collect data on large scale, covering a lot of people. The questions are objective. Information is easy to analyse, and the process of collating takes less time and possibly money than most other forms of data collection. This is because most questionnaireshave just ‘tick box’ responses and no long answer