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Investment Analysis
Portfolio Project

5/4/2009
FIN 6605.81, The spring of 2009, Silberman School of Business,
Fairleigh Dickinson University
Huma Qureshi
Nroop Bhavsar
Table of contents



Executive Summary…………………………………………………………………….. 3

Goals & objective……………………………………………………………………… 5

Weekly portfolio results………………………………………………………………. 7

Portfolio beta estimation……………………………………………………………… 21

Individual securities analysis………………………………………………………… 23

   o General Electric Corp……………………………………………………….. 23
   o McDonald’s Corp……………………………………………………………. 32
   o Vanguard Short term bond index fund……………………………………. 41
   o Family Dollar Stores Inc…………………………………………………… 46

Summary……………………………………………………………………………….. 53

Conclusion…………………………………………………………………………….. 60

Appendix-1…………………………………………………………………………….. 61

Appendix-2…………………………………………………………………………….. 64

Appendix-3……………………………………………………………………………. 66




                                  2
Executive Summary

This project reflects our assigned role as investment analyst or portfolio manager. We invested
maximum $250,000 in at least one stock, one mutual fund, one corporate bond, one treasury
security and one stock option for the short period of 14 weeks starting from Jan 30, 2009 to May
1, 2009. Being an investment analyst, we successfully managed portfolio by updating it every
week by selecting securities on basis of our investment objective.


                                Investment in different securities

     $100,000

      $80,000

      $60,000
                                                                                          Week-1
      $40,000
                                                                                          Week-14
      $20,000

           $-
                    Stocks      Mutual    Corportate     T-bills      Cash
                                Funds       bonds



We chose our investment objective is to preserve the capital. So, goal to be attained according to
our objective was to preserve our capital in that bear market rather than to lose along with
market. Thus, we learnt to select securities to invest in for the portfolio on the basis of their beta-
the risk measure and understood the concept and importance of portfolio beta to fulfill
investment objective.

Further, we have demonstrated weekly results of our portfolio with sufficient details. It shows
how far we reached to attain our investment goals.



                                                                          Overall return on
                       Week-1          Week-14                            investment
 Total Portfolio value $      250,000  $       242,319                                 -3.07%
 NYSE Composite
                               5195.79          5,568.76                                  7.18%
 value



                                                   3
12.00%
   10.00%
    8.00%
    6.00%
    4.00%
    2.00%
    0.00%
   -2.00%     1     2     3       4      5    6       7    8      9     10        11   12   13
   -4.00%
   -6.00%
   -8.00%
  -10.00%

                         Portfolio return %       NYSE Composite index return %



Above chart supports our investment objective. We have successfully managed to preserve our
capital over extremely volatile course of the market. Lower portfolio beta of approx. 0.29 makes
portfolio returns very less sensitive with market returns over the same time period.

Later in this project, we discussed the news and market/ industry information that affected the
performance of the individual securities in our portfolio. We analyzed stock performance and
ratings, debt structure, competitive environment, current economic situation, impacts of
globalization and options & preferred stocks (if any).

In the conclusion, we summarized everything that we learned in the context of portfolio
formation and market efficiency, diversification, appropriate choice of securities for investment
objective, CAPM, option profit diagrams and trading strategies.




                                                  4
Statement of objective

Introduction

Investment objective changes for most of the people throughout their life. It is all dependent on
the risk and return factor and individual‟s willingness to take risk or in other words people need
to be compensated with proper return against the value of the risk they take, and this is termed as
risk aversion. Capital appreciation may be more important for the young investors as they are
more willing to take risk but later stage when one enters the golden years of their life they
became more risk aversive and would move with placing more importance on gaining income
and preserving it. Risk is often defined as portfolio volatility, or the fluctuation in the value of
your assets over time. Understanding one‟s tolerance for risk which differs for each investor is
the key to choose an investment strategy. But the most successful investment should be well
diversified. Moreover a well diversified portfolio can not only help to reduce unwanted risk but
also contribute to winning the portfolio.1




Goals and Objective

From the very beginning we were well defined to choose our objective of the portfolio. We were
decided to move with the objective of preserving the capital. The reason behind this was the
time period in which we were given this project. Presently the economy is facing recession, thus
moving with the objective of preserving the capital was a wise decision. As it‟s hard to beat the
market or maximize the current cash flow in such economy. Moreover, in order to preserve our
capital we have invested in such stocks like family dollar and Wal-Mart which opt to move better
compared to other fields even in such economy. In addition we have preserved ample of cash and
invested in the Treasury bill which are risk free. The beta of the stocks that we have invested in
is low. The companies with lower beta tend to do better in such period of recession. We started
with selecting the stocks of the companies that had relatively low beta like GE, Wal-Mart and
Family dollar. Thus, we understood the importance of portfolio beta in preserving our objective.
We have even preserved ample of cash on hand which is a plus sign in preserving our capital.

1
    www.investopedia.com


                                                   5
Moreover, investing in the bonds and mutual funds will help us to gain long term returns and
give a steady cash flow over the time. Mutual funds offer diversification, convenience and high
liquidity. Our portfolio beta ended up with 0.2926 that is approx of 0.30. The market beta is 1.
Thus if the return on the market portfolio changes by 1%, then our portfolio return will change
by 0.2926%. Thus a low beta indicated good sign of investment in the recessionary economy.




               1.2
                1
               0.8
        BETA




               0.6
               0.4                                                              Security beta
               0.2
                                                                                Market beta
                0




We started our portfolio with a cash of $ 250,000 and by the end of the 14th week we had it about
$ 242,320 which shows we made a loss of $ 7680. We were able to maintain the rest of our
capital during this 14 week project. Thus the loss which we incurred in the project was because
of the beta of the market that moved opposite to our assumption. The beta of our portfolio is
moving quite consistently but the market beta is too volatile. That is the reason our portfolio
shows this negligible amount of loss.

Thus during our project we tried buying and selling few stock, exercised our option and tried
using our cash on hand in more productive way thereby sticking to our objective of preserving
the capital. 2




2
    Security and Portfolio Analysis, Douglas and Janis.

                                                          6
Weekly portfolio results
                                                      Week-1

                                                  January 30, 2009


                                                      Trading
                Investments      CUSIP/ Ticker                        Quantity        Price $       Total Value $
                                                       place

Stocks

Johnson & Johnson                JNJ                 NYSE            300               57.69             17,307

Wal-Mart                         WMT                 NYSE            300               47.12             14,136

Mc Donald's                      MCD                 NYSE            300               58.02             17,406

Family Dollar Stores             FDO                 NYSE            250               27.77              6,943

JP Morgan & Chase Co.            JPM                 NYSE            400               25.51             10,204

Mutual Funds


Legg Mason Opportunity Primary   LMOPX               NYSE            1,000               4.82             4,820


T. Rowe Price Growth Stock       PRGFX               NYSE            500               18.83              9,415

Corporate Bonds

General Electric                 36962G3H5           NYSE            15               978.05             14,671

Pfizer                           717081AR4           NYSE            15              1,085.47            16,282

T- Bills

13 weeks                         912795L66                           2               9,996.18            19,992

26 weeks                         912795Q95                           2               9,982.34            19,965

Options

Rio Tinto PLC                    RJTDC.X             NYSE            200

                                 Expire- 17
                                 April, 2009
                                 Strike- 115.00
                                 CALL

JP Morgan Chase                  JSAOS.X             NYSE            400

                                 Expire- 20
                                 March, 2009
                                 Strike- 22.50
                                 PUT
                                                                     Total                      $      151,140
                                                                     Cash in hands              $       98,860
                                                     Total Portfolio value                      $      250,000
                                                     NYSE Composite value                                    5,195.79




                                                         7
Week 1-2

                                                          January 30- February 6, 2009

               Investments           CUSIP/ Ticker         Quantity           Price $     Total Value $       Price $2           Total Value $3

    Stocks
    Johnson & Johnson              JNJ                             300          57.69             17,307          58.51                  17,553
    Wal-Mart                       WMT                             300          47.12             14,136          49.63                  14,889
    Mc Donald's                    MCD                             300          58.02             17,406          58.46                  17,538
    Family Dollar Stores           FDO                             250          27.77              6,943          26.92                    6,730
    JP Morgan & Chase Co.          JPM                             400          25.51             10,204          27.63                  11,052

    Mutual Funds
    Legg Mason Opportunity
    Primary                        LMOPX                          1,000           4.82             4,820              5.09                 5,090


    T. Rowe Price Growth Stock     PRGFX                           500          18.83              9,415          20.06                  10,030

    Corporate Bonds
    General Electric               36962G3H5                        15         978.05             14,671         961.63                  14,425
    Pfizer                         717081AR4                        15        1,085.47            16,282       1,062.14                  15,932

    T- Bills

                                                                          9,996.183
    13 weeks                       912795L66                          2                           19,992       9,993.70                  19,987
    26 weeks                       912795Q95                          2       9,982.34            19,965       9,980.93                  19,962

    Options
    Rio Tinto PLC                  RJTDC.X                         200
                                   Expire- 17 April,
                                   2009
                                   Strike- 115.00
                                   CALL
    JP Morgan Chase                JSAOS.X                         400
                                   Expire- 20 March,
                                   2009
                                   Strike- 22.50
                                   PUT                                                   Jan 30, 2009                        Feb 6, 2009
                                                          Total                          $       151,140                     $          153,188
                                                                                                                                         98,8984
                                                          Cash in hands                  $        98,860                     $
                                                          Total portfolio value          $       250,000                     $          252,086
                                                          1- week portfolio return                                                      0.8344%
                                   NYSE Composite value                                          5,195.79                                5,475.28
                                   1- week NYSE Composite return                                                                        5.3792%




3
    T-bill price calculation is shown in Appendix-2
4
    For cash in portfolio, BCLR (Brokers cash loan rate) is used to find its FV. Calculation is shown in Appendix-2

                                                                          8
Week 2-3

                                                     February 6- February 13, 2009

               Investments        CUSIP/ Ticker        Quantity           Price $     Total Value $     Price $2        Total Value $3

    Stocks
    Johnson & Johnson            JNJ                            300         58.51             17,553         57.1               17,130
    Wal-Mart                     WMT                            300         49.63             14,889        46.53               13,959
    Mc Donald's                  MCD                            300         58.46             17,538        56.81               17,043
    Family Dollar Stores         FDO                            250         26.92              6,730        26.61                6,653
    JP Morgan & Chase Co.        JPM                            400         27.63             11,052        24.69                9,876

    Mutual Funds
    Legg Mason Opportunity
    Primary                      LMOPX                       1,000            5.09             5,090         4.79                4,790


    T. Rowe Price Growth Stock   PRGFX                          500         20.06             10,030        19.53                9,765

    Corporate Bonds
    General Electric             36962G3H5                      15         961.63             14,425      974.74                14,621
    Pfizer                       717081AR4                      15        1,062.14            15,932     1,103.10               16,547

    T- Bills
    13 weeks                     912795L66                        2       9,993.70            19,987     9,993.50               19,987
    26 weeks                     912795Q95                        2       9,980.93            19,962     9,977.80               19,956

    Options
    Rio Tinto PLC                RJTDC.X                        200                                          12.5                2,500
                                 Expire- 17 April,
                                 2009
                                 Strike- 115.00
                                 CALL
    JP Morgan Chase              JSAOS.X                        400                                          1.73                  692
                                 Expire- 20 March,
                                 2009
                                 Strike- 22.50
                                 PUT                                                 Feb 6, 2009                    Feb 13, 2009
                                                     Total                           $       153,188                $          153,518
                                                                                                                                95,7435
                                                     Cash in hands                   $        98,898                $
                                                     Total portfolio value           $       252,086                $          249,261
                                                     1- week portfolio return                                                 -1.1208%
                                 NYSE Composite value                                        5,475.28                           5,206.76
                                 1- week NYSE Composite return                                                                -4.9042%




5
    Adjusted by adding options RJTDC.X & JSAOS.X to portfolio

                                                                      9
Week 3-4

                                                        February 13- February 20, 2009

               Investments             CUSIP/ Ticker           Quantity         Price $     Total Value $        Price      Total Value $2

    Stocks

    Johnson & Johnson               JNJ                                300          57.1            17,130        54.65                16,395
    Wal-Mart                        WMT                                300        46.53             13,959        50.02                15,006
    Mc Donald's                     MCD                                300        56.81             17,043        54.57                16,371

    Family Dollar Stores            FDO                                250        26.61              6,653        27.02                 6,755
    JP Morgan & Chase Co.           JPM                                400        24.69              9,876         19.9                 7,960

    Mutual Funds

    Legg Mason Opportunity
    Primary                         LMOPX                            1,000          4.79             4,790         3.99                 3,990

    T. Rowe Price Growth Stock      PRGFX                              500        19.53              9,765        18.54                 9,270
                                                                                                                                           -
    Corporate Bonds

                                                                                                                969.846
    General Electric                36962G3H5                           15       974.74             14,621                             14,548
    Pfizer                          717081AR4                           15      1,103.10            16,547      1062.62                15,939

    T- Bills/ Bonds
    13 weeks                        912795L66                            2      9,993.50            19,987      9,994.67               19,989
    26 weeks                        912795Q95                            2      9,977.80            19,956      9,978.18               19,956
    30 years T- bond                912810QA9                           15                                       992.65                14,890
    Options
    Rio Tinto PLC                   RJTDC.X                            200          12.5             2,500           9.6                1,920
                                    Expire- 17 April,
                                    2009
                                    Strike- 115.00
                                    CALL

    JP Morgan Chase                 JSAOS.X                            400          1.73                  692        5.4                2,160
                                    Expire- 20 March,
                                    2009
                                    Strike- 22.50
                                    PUT                                                    Feb 13, 2009                    Feb 20, 2009
                                                             Total                         $       153,518                  $         165,149
                                                                                                                            $
                                                                                                                           80,8847
                                                             Cash in hands                 $        95,743
                                    Total Portfolio value                                  $       249,261                 $          246,033
                                                             1- week portfolio return                                                -1.2947%
                                    NYSE Composite value                                           5,206.76                           4,804.51
                                    1- Week NYSE composite return                                                                    -7.7255%




6
    Bond price calculation shown in Appendix-2
7
    Adjusted by buying 30 year treasury bonds

                                                                       10
Week 4-5

                                                 February 20- February 27, 2009

           Investments        CUSIP/ Ticker            Quantity         Price $     Total Value $      Price         Total Value $2

Stocks

Johnson & Johnson            JNJ                              300          54.65            16,395         50                15,000
Wal-Mart                     WMT                              300          50.02            15,006      49.24                14,772
Mc Donald's                  MCD                              300          54.57            16,371      52.25                15,675

Family Dollar Stores         FDO                              250          27.02             6,755      27.44                 6,860
JP Morgan & Chase Co.        JPM                              400           19.9             7,960      22.85                 9,140

Mutual Funds

Legg Mason Opportunity
Primary                      LMOPX                           1,000          3.99             3,990         3.9                3,900

T. Rowe Price Growth Stock   PRGFX                            500          18.54             9,270      17.75                 8,875
                                                                                                -
Corporate Bonds

General Electric             36962G3H5                         15        969.84             14,548      887.9                13,319
Pfizer                       717081AR4                         15       1062.62             15,939    1,065.47               15,982

T- Bills/ Bonds
13 weeks                     912795L66                            2     9,994.67            19,989    9,997.50               19,995
26 weeks                     912795Q95                            2     9,978.18            19,956      9,979                19,958

30 years T- bond             912810QA9                         15        992.65             14,890    $ 992.70               14,891
Options
Rio Tinto PLC                RJTDC.X                          200            9.6             1,920         7.3                1,460
                             Expire- 17 April,
                             2009
                             Strike- 115.00
                             CALL

JP Morgan Chase              JSAOS.X                          400            5.4             2,160        1.98                  792
                             Expire- 20 March,
                             2009
                             Strike- 22.50
                             PUT                                                   Feb 20, 2009                  Feb 27, 2009
                                                     Total                         $       165,149               $          160,618
                                                     Cash in hands                 $        80,884               $           80,915
                             Total Portfolio value                                 $       246,033               $          241,533
                                                     1- week portfolio return                                              -1.8291%
                             NYSE Composite value                                          4,804.51                          4,617.03
                             1- Week NYSE composite return                                                                 -3.9022%




                                                               11
Week 5-6

                                                 February 27- March 6, 2009

           Investments         CUSIP/ Ticker          Quantity       Price $         Total Value      Price           Total Value2


Stocks
Johnson & Johnson            JNJ                              300              50           15,000            47.97           14,391
Wal-Mart                     WMT                              300         49.24             14,772            48.91           14,673
Mc Donald's                  MCD                              300         52.25             15,675            52.12           15,636
Family Dollar Stores         FDO                              250         27.44              6,860            30.36            7,590
JP Morgan & Chase Co.        JPM                              400         22.85              9,140            15.93            6,372


Mutual Funds

Legg Mason Opportunity
Primary                      LMOPX                           1,000             3.9           3,900             3.37            3,370


T. Rowe Price Growth Stock   PRGFX                            500         17.75              8,875            16.99            8,495


Corporate Bonds
General Electric             36962G3H5                         15         887.9             13,319        797.54              11,963
Pfizer                       717081AR4                         15      1,065.47             15,982      1,048.31              15,725


T- Bills/ Bonds
13 weeks                     912795L66                           2     9,997.50             19,995      9,995.64              19,991
26 weeks                     912795Q95                           2        9,979             19,958      9,982.03              19,964
30 years T- bond             912810QA9                         15    $ 992.70               14,891            994.6           14,919
Options
Rio Tinto PLC                RJTDC.X                          200              7.3           1,460              6.4            1,280

                             Expire- 17 April,
                             2009
                             Strike- 115.00
                             CALL
JP Morgan Chase              JSAOS.X                          400          1.98                792             8.25            3,300

                             Expire- 20 March,
                             2009
                             Strike- 22.50
                             PUT                                                     Feb 27, 2009                     March 6, 2009
                                                     Total                           $    160,618                     $     157,669
                                                     Cash in hands                   $     80,915                     $      80,946
                             Total portfolio value                                   $    241,533                     $     238,615
                                                     1- week portfolio return                                               -1.2080%
                             NYSE Composite value                                          4,617.03                          4,284.49
                             1- week NYSE composite return                                                                  -7.2025%




                                                              12
Week 6-7

                                                         March 6- March 13, 2009

             Investments           CUSIP/ Ticker          Quantity            Price $         Total Value       Price      Total Value2
                                                                              March 6,                          March
    Stocks                                                                    2009                              13, 2009
    Johnson & Johnson            JNJ                              300              47.97             14,391       50.64            15,192
    Wal-Mart                     WMT                              300              48.91             14,673       49.19            14,757
    Mc Donald's                  MCD                              300              52.12             15,636       52.38            15,714
    Family Dollar Stores         FDO                              250              30.36              7,590       31.52             7,880
    JP Morgan & Chase Co.        JPM                              400              15.93              6,372
    Genentech Inc.               DNA                              125                                       -       94.2           11,775
    General Mills Inc.           GIS                              200                                       -       52.6           10,520
                                                                                                            -                             -
    Mutual Funds
    Legg Mason Opportunity
    Primary                      LMOPX                           1,000              3.37              3,370
    T. Rowe Price Growth Stock   PRGFX                             500             16.99              8,495       18.34             9,170
    Vanguard Short term bond
    index                        VBISX                           1,000                                      -     10.18            10,180
                                                                                                            -                             -
    Corporate Bonds
    General Electric             36962G3H5                         15            797.54              11,963     898.125            13,472
    Pfizer                       717081AR4                         15           1,048.31             15,725     1,037.68           15,565
                                                                                                          -                             -
                                                                                                            -                             -
    T- Bills/ Bonds
    13 weeks                     912795L66                           2          9,995.64             19,991     9,997.17           19,994
    26 weeks                     912795Q95                          2           9,982.03             19,964     9,983.78           19,968
    30 years T- bond             912810QA9                         15              994.6             14,919       969.69           14,545
                                                                                                                                        -
                                                                                                            -                             -
    Options
    Rio Tinto PLC                RJTDC.X                          200                   6.4           1,280                               -
                                 Expire- 17 April,
                                 2009                                                                       -                             -
                                 Strike- 115.00                                                             -                             -
                                 CALL                                                                       -                             -
    JP Morgan Chase              JSAOS.X                          400               8.25              3,300                               -
                                 Expire- 20 March,
                                 2009                                                                                                     -
                                 Strike- 22.50                                                                                             -
                                 PUT                                                                                                       -
    McDonald's                                                    300                                               0.25                  75
                                 MCDOJ.X Expire-
                                 March 20, 2009
                                 Strike- 50.00
                                 BOUGHT PUT
                                                         Total                                $    157,669                 $     178,807

                                                                                                                                  63,017 8
                                                         Cash in hands                        $     80,946                 $

                                 Total Portfolio value                                        $    238,615                 $     241,824
                                                         1- week portfolio return                                                 1.3450%
                                 NYSE Composite Return                                              4,284.49                         4,721
                                 1- week NYSE Composite return                                                                   10.1881%

8
 Adjusted by proceeds from sale of 400 shares of JPM @ $23.75 (Subtracting call premium of $400), 200 call options of RTP @ $6.8, 1000
mutual fund shares of LMOPX @ $4.11 & further investing in GIS, DNA, VBISX & MCDOJ.X

                                                                         13
Week 7-8

                                                    March 13- March 20, 2009


           Investments
                                 CUSIP/ Ticker           Quantity           Price           Total Value        Price2          Total Value3

Stocks                                                                      March 13                           March 20

Johnson & Johnson                JNJ                                300             50.64          15,192           51.67      15,501

Wal-Mart                         WMT                                300             49.19          14,757           49.59      14,877

Mc Donald's                      MCD                                300             52.38          15,714               53.2   15,960

Family Dollar Stores             FDO                                250             31.52           7,880           30.86      7,715


Genentech Inc.                   DNA                                125              94.2          11,775           93.72      11,715

General Mills Inc.               GIS                                200              52.6          10,520           47.22      9,444
                                                                                                          -
Mutual Funds


T. Rowe Price Growth Stock       PRGFX                              500             18.34           9,170           18.57      9,285

Vanguard Short term bond index   VBISX                             1000             10.18          10,180           10.24      10,240
                                                                                                          -
Corporate Bonds

General Electric                 36962G3H5                          15         898.125             13,472         916.082      13,741

Pfizer                           717081AR4                          15        1,037.68             15,565        1,054.11      15,812

                                                                                                          -
T- Bills/ Bonds

13 weeks                         912795L66                            2       9,997.17             19,994        9,997.57      19,995

26 weeks                         912795Q95                            2       9,983.78             19,968           9,985      19,970

30 years T- bond                 912810QA9                          15          969.69             14,545          975.62      14,634
                                                                                                        -
                                                                                                           -
Options
                                                                                                           -
McDonald's                       MCDOJ.X Expire-                    300              0.25                 75            0.05
                                 March 20, 2009                                                                                15
                                 Strike- 50.00
                                 BOUGHT PUT


                                                         Total                                   178,807                       178,904

                                                         Cash in hands                               63,017                    63,041

                                 Total Portfolio value                                           241,824                       241,946
                                 1- week portfolio return                                                                           0.0501%

                                 NYSE Composite value                                                 4,721                    4,832.13
                                 1- week NYSE composite return                                                                      2.3540%




                                                                   14
Week 8-9

                                                          March 20- March 27, 2009

             Investments          CUSIP/ Ticker             Quantity         Price          Total Value        Price2         Total Value3


    Stocks                                                                   March 20                          March 27
    Johnson & Johnson             JNJ                                  300       51.67              15,501            52.83            15,849
    Wal-Mart                      WMT                                  300       49.59              14,877            52.57            15,771
    Mc Donald's                   MCD                                  300           53.2           15,960            55.01            16,503
    Family Dollar Stores          FDO                                  250       30.86               7,715            33.63             8,408
                                                                                                         -                                  -
    Genentech Inc.                DNA                                  125       93.72              11,715     -
    General Mills Inc.            GIS                                  200       47.22               9,444            50.85            10,170
    Mutual Funds
                                                                                                          -


    T. Rowe Price Growth Stock    PRGFX                                500       18.57               9,285             19.9             9,950

    Vanguard Short term bond
    index                         VBISX                             1000         10.24              10,240            10.23            10,230
    Corporate Bonds
    General Electric              36962G3H5                            15      916.082              13,741          909.014            13,635
    Pfizer                        717081AR4                            15      1,054.11             15,812          1053.89            15,808


    T- Bills/ Bonds
    13 weeks                      912795L66                              2     9,997.57             19,995          9998.62            19,997
    26 weeks                      912795Q95                              2       9,985              19,970         9986.665            19,973
    30 years T- bond              912810QA9                            15       975.62              14,634           982.91            14,744


    Options
                                                                                                           -                                -
    McDonald's                    MCDOJ.X Expire-                      300           0.05                 15            0.4               120
                                  May 15, 2009 Strike-
                                  50.00 BOUGHT
                                  PUT

                                                            Total                           $    178,904                      $      171,158

                                                                                                                                      74,780 9
                                  Cash in hands                                             $      63,041                     $
                                  Total Market value of portfolio                           $    241,945                      $      245,939
                                  1 week portfolio return                                                                             1.6505%
                                  NYSE Composite value                                           4,832.13                           5,096.64
                                  1 week NYSE composite return                                                                        5.4740%




9
    Adjusted by proceeds of 125 shares of DNA @ $ 93.72

                                                                        15
Week 9-10

                                                         March 27- April 3, 2009

            Investments            CUSIP/ Ticker      Quantity       Price          Total Value      Price2      Total Value3

 Stocks                                                              March 27                        April 3
 Johnson & Johnson                 JNJ                        300       52.83       $      15,849       52.15    $        15,645
 Wal-Mart                          WMT                        500       52.57       $      15,771         53.8   $        26,900
 Mc Donald's                       MCD                        500       55.01       $      16,503       56.64    $        28,320
 Family Dollar Stores              FDO                        250       33.63       $       8,408         31.9   $         7,975
 General Mills Inc.                GIS                        200       50.85       $      10,170       50.86    $        10,172

 Mutual Funds

 T. Rowe Price Growth Stock        PRGFX                      500            19.9   $       9,950       19.99    $         9,995
 Vanguard Short term bond
 index                             VBISX                  1000           10.23      $      10,230       10.24    $        10,240
 Corporate Bonds
 General Electric                  36962G3H5                  15       909.014      $      13,635      879.04    $        13,186
 Pfizer                            717081AR4                  15       1053.89      $      15,808      1046.8    $        15,702

 T- Bills/ Bonds
 13 weeks                          912795L66                   2       9998.62      $      19,997     9998.38    $        19,997
 26 weeks                          912795Q95                   2      9986.665      $      19,973     9986.41    $        19,973
 30 years T- bond                  912810QA9                  15        982.91      $      14,744      968.65    $        14,530

 Options
 McDonald's                        MCDOJ.X                    500             0.4   $         120         0.15   $              75
                                   Expire- May
                                   15, 2009 Strike-
                                   50.00
                                   BOUGHT PUT

                                                      Total                         $     171,158                 $       192,709
                                                                                                                  $
                                                                                                                 52,72110
                                                      Cash in hands                 $      74,780
                                   Total market value of
                                   portfolio                                        $     245,938                $       245,430
                                   1 week portfolio return                                                              -0.2068%
                                   NYSE Composite value                                    5096.64                        5318.75
                                   NYSE Composite return 1 week                                                          4.3580%




10
     Adjusted by buying 200 additional shares of each WMT & MCD

                                                                       16
Week 10-11

                                                      April 3- April 10, 2009

                                                                                       Total Value        Price2          Total Value3
           Investments           CUSIP/ Ticker        Quantity         Price

                                                                                                          April 10
Stocks                                                                 April 3
                                                                                              15,645           51.41              15,423
Johnson & Johnson                JNJ                           300             52.15
                                                                                              26,900           50.66              25,330
Wal-Mart                         WMT                           500              53.8
                                                                                              28,320           56.67              28,335
Mc Donald's                      MCD                           500             56.64
                                                                                               7,975           34.33               8,583
Family Dollar Stores             FDO                           250              31.9
                                                                                              10,172           50.84              10,168
General Mills Inc.               GIS                           200             50.86


Mutual Funds
                                                                                               9,995           20.39              10,195
T. Rowe Price Growth Stock       PRGFX                         500             19.99
                                                                                              10,240           10.23              10,230
Vanguard Short term bond index   VBISX                        1000             10.24
Corporate Bonds
                                                                                              13,186          912.08              13,681
General Electric                 36962G3H5                       15        879.04
                                                                                              15,702      1071.0531               16,066
Pfizer                           717081AR4                       15        1046.8


T- Bills/ Bonds
                                                                                              19,997         9998.93              19,998
13 weeks                         912795L66                         2      9998.38
                                                                                              19,973         9987.84              19,976
26 weeks                         912795Q95                         2      9986.41
                                                                                              14,530          960.59              14,409
30 years T- bond                 912810QA9                       15        968.65


Options
McDonald's                       MCDOJ.X                       500              0.15                 75            0.03                  15
                                 Expire- May 15,
                                 2009 Strike- 50.00
                                 BOUGHT PUT


                                                      Total                            $     192,709                      $      192,408
                                                      Cash in hands                    $      52,721                      $       52,741
                                 Total Market value of portfolio                       $     245,430                      $      245,149
                                 1 week portfolio return                                                                         -0.1144%


                                 NYSE Composite value                                          5,319                             5,376.44
                                 NYSE Composite return 1 week                                                                    1.0847%




                                                                 17
Week 11-12

                                                    April 10- April 17, 2009

                                                                                   Total Value        Price2          Total Value3
         Investments         CUSIP/ Ticker        Quantity         Price

                                                                                                      April 17
Stocks                                                             April 10
                                                                        51.41             15,423           53.05              15,915
Johnson & Johnson            JNJ                          300
                                                                           50.66          25,330               50.2           25,100
Wal-Mart                     WMT                          500
                                                                           56.67          28,335           56.09              28,045
Mc Donald's                  MCD                          500
                                                                           34.33           8,583           32.82               8,205
Family Dollar Stores         FDO                          250
                                                                           50.84          10,168           49.89               9,978
General Mills Inc.           GIS                          200


Mutual Funds
                                                                           20.39          10,195               20.6           10,300
T. Rowe Price Growth Stock   PRGFX                        500
                                                                           10.23          10,230           10.28              10,280
Vanguard Short term bond
index                        VBISX                       1000
Corporate Bonds
                                                                          912.08          13,681          904.62              13,569
General Electric             36962G3H5                       15
                                                                       1071.0531          16,066         1065.79              15,987
Pfizer                       717081AR4                       15


T- Bills/ Bonds
                                                                         9998.93          19,998         9999.45              19,999
13 weeks                     912795L66                        2
                                                                         9987.84          19,976      9990.0542               19,980
26 weeks                     912795Q95                        2
                                                                          960.59          14,409          951.77              14,277
30 years T- bond             912810QA9                       15


Options
McDonald's                   MCDOJ.X                      500               0.03                 15            0.05                  25
                             Expire- May 15,
                             2009 Strike- 50.00
                             BOUGHT PUT


                                                                                         192,408                             191,660
                                                  Total Value
                                                                                          52,741                              52,761
                                                  Cash in hands
                                                                                         245,149                             244,421
                                                  Total Portfolio value
                                                                                                                            -0.2969%
                                                  1 week portfolio return

                                                                                         5,376.44                            5,480.60
                             NYSE Composite Value
                                                                                                                             1.9373%
                             NYSE Composite 1 week return




                                                                  18
Week 12-13

                                                   April 17- April 24, 2009

           Investments           CUSIP/ Ticker        Quantity         Price           Total Value        Price2         Total Value3


Stocks                                                                 April 17                           April 24
                                                                             53.05
Johnson & Johnson                JNJ                           300                             15,915          50.92     15,276
                                                                                50.2
Wal-Mart                         WMT                           500                             25,100          47.87     23,935
                                                                               56.09
Mc Donald's                      MCD                           500                             28,045          54.31     27,155
                                                                               32.82
Family Dollar Stores             FDO                           250                              8,205          32.79     8,198
                                                                               49.89
General Mills Inc.               GIS                           200                              9,978          48.73     9,746


Mutual Funds
                                                                                20.6
T. Rowe Price Growth Stock       PRGFX                         500                             10,300          20.83     10,415
                                                                               10.28
Vanguard Short term bond index   VBISX                        1000                             10,280          10.27     10,270
Corporate Bonds
                                                                              904.62
General Electric                 36962G3H5                        15                           13,569          905.3     13,580
                                                                          1065.79
Pfizer                           717081AR4                        15                           15,987        1066.42     15,996


T- Bills/ Bonds
                                                                          9999.45
13 weeks                         912795L66                         2                           19,999        9999.79     20,000
                                                                        9990.0542
26 weeks                         912795Q95                         2                           19,980       9991.425     19,983
                                                                              951.77
30 years T- bond                 912810QA9                        15                           14,277        939.551     14,093


Options
McDonald's                       MCDOJ.X Expire-               500              0.05                 25            0.3
                                 May 15, 2009                                                                            150
                                 Strike- 50.00
                                 BOUGHT PUT

                                                                                                                          $
                                                      Total Value                      $      191,660                    188,796
                                                                                                                          $
                                                      Cash in hands                    $       52,761                    52,781
                                                                                                                          $
                                                      Total Portfolio value            $      244,421                    241,577
                                                      1 week portfolio return                                                     -1.1633%


                                 NYSE composite value                                        5,480.60                    5,468.41
                                 1 week NYSE composite return                                                                     -0.2224%




                                                             19
Week 13-14

                                                    April 24- May 1, 2009

         Investments         CUSIP/ Ticker       Quantity          Price         Total Value       Price2         Total Value3


Stocks                                                             April 24                        May 1
Johnson & Johnson            JNJ                          300         50.92              15,276        52.59               15,777
Wal-Mart                     WMT                          500         47.87              23,935        50.05               25,025
Mc Donald's                  MCD                          500         54.31              27,155         52.4               26,200
Family Dollar Stores         FDO                          250         32.79               8,198        32.14                8,035
General Mills Inc.           GIS                          200         48.73               9,746        50.48               10,096


Mutual Funds


T. Rowe Price Growth Stock   PRGFX                        500         20.83              10,415        21.11               10,555

Vanguard Short term bond
index                        VBISX                       1000         10.27              10,270        10.28               10,280
Corporate Bonds
General Electric             36962G3H5                       15       905.3              13,580     903.732                13,556
Pfizer                       717081AR4                       15     1066.42              15,996     1079.57                16,194


T- Bills/ Bonds
13 weeks                     912795L66                        2     9999.79              20,000       10,000               20,000
26 weeks                     912795Q95                        2    9991.425              19,983    9992.366                19,985
30 years T- bond             912810QA9                       15     939.551              14,093     907.727                13,616


Options
McDonald's                   MCDOJ.X Expire-              500              0.3             150              0.4              200
                             May 15, 2009
                             Strike- 50.00
                             BOUGHT PUT




                                                 Total Value                           188,796                           189,518
                                                 Cash in hands                            52,781                          52,801
                                                 Total portfolio value                 241,577                           242,319
                                                 1- week portfolio return                                                 0.3074%
                             NYSE Composite Value                                       5,480.60                        5,568.76
                             1- week NYSE composite return                                                                1.6086%




                                                              20
Portfolio Beta estimation

As of May 1, 2009

                                   CUSIP/
          Investments
                                   Ticker         Quantity      Total Value     Weight Wi      Beta Bi            Wi*Bi


 Stocks
 Johnson & Johnson              JNJ                      300          15,777       0.065108         0.59            0.038413792
 Wal-Mart                       WMT                      500          25,025       0.103273         0.23            0.023752682
 Mc Donald's                    MCD                      500          26,200       0.108121         0.65             0.07027897
 Family Dollar Stores           FDO                      250           8,035       0.033159         0.23            0.007626486
 General Mills Inc.             GIS                      200          10,096       0.041664         0.27            0.011249257


 Mutual Funds
 T. Rowe Price Growth
 Stock                          PRGFX                    500          10,555       0.043558         1.01            0.043993686
 Vanguard Short term
 bond index                     VBISX                   1000          10,280       0.042423         0.53            0.022484318
 Corporate Bonds11
 General Electric               36962G3H5                 15          13,556       0.055943         1.19            0.066571641
 Pfizer                         717081AR4                 15          16,194       0.066829        0.118             0.00788582


 T- Bills/ Bonds12
 13 weeks                       912795L66                  2          20,000       0.082535              0                     0
 26 weeks                       912795Q95                  2          19,985       0.082474              0                     0
 30 years T- bond               912810QA9                 15          13,616       0.056190              0                     0


 Options13
                                                                          200      0.000825       0.4225            0.000348712
 McDonald's                     MCDOJ.X                  500
                                Expire- May
                                15, 2009
                                Strike- 50.00
                                BOUGHT
                                PUT

                                                                                   0.217898                                    0
                                                                    52,801                               0
 Cash
                                                                                                             Portfolio Beta=
                                                                                                             ∑ Wi * Bi
                                                                 $
                                Total Portfolio value           242,320          1.000000                    =        0.2926




11
     Bond‟s beta BD= BL-BU; where BL was found to be from Yahoo! Finance and BU can be calculated using Hamada‟s equation
     BL= BU [ 1+ (1-Tax rate) * LTD/ Equity ]
12
     Beta of Government securities and cash are almost zero as they are assumed to be risk free
13
     We have assumed beta of a put option as 0.65* respective stock‟s beta

                                                               21
12.00%
     10.00%
      8.00%
      6.00%
      4.00%
      2.00%
      0.00%
                1       2      3        4     5       6     7        8      9     10    11    12   13
      -2.00%
      -4.00%
      -6.00%
      -8.00%
    -10.00%

                Theoratical portfolio return acc. To beta       NYSE Composite index return
                Real portfolio return




In above chart, we calculated theoretical return on our portfolio according to its overall beta.
That goes well together with real portfolio return that we got. Differences are because of higher
volatility of market and securities changes during the period that we did not consider counting
real return on portfolio.

So, theoretical portfolio return line shows the expected return on portfolio which we found
greater than that real return on portfolio over the 14- week period. This phenomenon is further
explained by CAPM analysis which we will discuss later.




                                                       22
Individual securities analysis

General Electric Co. (NYSE: GE)

General Electric Company (GE) operates as a technology, media, and financial services company
worldwide. Its Energy Infrastructure segment produces gas, steam, and aero derivative turbines;
generators; and combined cycle systems, as well as provides water treatment services and
equipment. This segment also sells surface and subsea drilling and production systems, floating
production platform equipment, compressors, turbines, turbo expanders, and high pressure
reactors to national, international, and independent oil and gas companies; and offers equipment
overhauls and upgrades, pipeline inspection and integrity services, remote diagnostic and
monitoring, and contractual service agreements. The company’s Technology Infrastructure
segment manufactures jet engines, aerospace systems and equipment, and its replacement parts,
as well as provides repair and maintenance services for commercial aircraft; military aircraft,
including fighters, bombers, tankers, and helicopters; marine applications; and executive and
regional aircraft.


                           GE Segments' revenues 2008 in $ millions


          $80,000
          $60,000
          $40,000
          $20,000
              $-
                         Energy      Technology NBC Universal   Capital   Consumer &
                     Infrastructure Infrastructure              Finance    Industrial



This segment also produces healthcare products, including diagnostic imaging systems; offers
transportation products and maintenance services; provides enterprise solutions using sensors for
temperature, pressure, moisture, gas and flow rate, as well as non-destructive testing inspection
equipment. GE’s NBC Universal segment engages in the production and distribution of films and
television programs; operation of television stations and cable/satellite television networks, as
well as theme parks. The company’s Capital Finance segment offers loans, leases, and other
financial services to customers, including manufacturers, distributors, and end-users of

                                                    23
equipment and major capital assets. Its Consumer & Industrial segment produces various house
hold appliances, lighting products, and electrical equipment and control products, as well as
provides related services. The company was founded in 1892 and based in Fairfield, Connecticut.




Beta (Risk)

Risks to our recommendation and target price include the possibility of a deeper than expected
Global recession, as well as greater than expected credit losses in Capital Finance.
Bl                        LTD                       Equity                    Tax Rate
1.46                      $330,067,000,000          $104,665,000,000          5.5%


Hamada’s equation: Bl= Bu { 1+ (1-Tax rate) LTD/Equity }

So, Bu was found to be 0.367
Higher beta of 1.46 supports the above technical chart analysis of stock price of GE compared to
DJI. GE has high risks compared to market. So, when market goes down like in current
recessionary situation, GE stock price sinks more than a market does.
Firm‟s business risk contains no leverage. It is the risk related to its operations. While levered
beta contains both financial risks and business risks. Company‟s lower equity portion as
compared to that of long term debt, shows its higher financial risk (Bl-Bu= 1.093)


                                                 24
Industry Analysis & impact of current economy
The volume of the electricity generated in US is expected to increase at about 1% annually in the
five years through 2009. The industry will experience a medium level of volatility over this
period with the annual real change in the revenue ranging from a decrease of 10.30% to increase
of 4.9%.

The impact of the current recession on this industry will be negative. The lower level of the
commercial property development, rising level of unemployment, falling company profits, have
in particular had a hard hit on the company. Lower level of capital expenditure will be reduced in
the light of the recession which will drag down industry growth further. A slower global
economy will also impact the export markets. Sales in the electrical equipment will be impacted
by a downtown in the residential building activity and industrial production.

The top five players account for the 33% of the industry revenue. Out of which GE contribution
is 7.1%. The main factors affecting the industry performance is the downstream demand,
industrial production index and the real GDP growth. 14

Company analysis & influence from financial & economic events

G.E.'s industrial business is buffered from the cycles of big-ticket equipment orders by its
services business, which involves maintaining, repairing and upgrading industrial products. In
fact, services account for 30 percent of the revenue of G.E.'s industrial businesses, and 70
percent of the profits. Profits at G.E.'s media and entertainment unit, NBC Universal, fell 45
percent, pulled down by weak advertising for broadcast television and online and declining
attendance at its theme parks.

Profit margins fell in 2005, despite slow growth in labor costs, due to increases in material costs,
which were not fully passed on to customers in the form of higher unit selling prices due in part
14
    http://www.geconsumerproducts.com/pressroom/press_releases/company/company/ge_estaraward
_2009.htm

2
 IBIS World, Industry outlook, SIC Code 33531
www.ge.com




                                                 25
to competitive pressures from imports. Industry profit margins are expected to improve in 2006
through 2007 due to: continued real growth in revenue; a greater concentration on higher margin
products; improved pricing; industry consolidation; and the impact of company productivity and
cost initiatives (such as from previous reductions in employee numbers, which increased revenue
per employee). Profit margins will come under some pressure in 2008 due to higher raw material
prices and a slowdown in sales in the last quarter. Margins in 2009 will be impacted by a
decrease in sales and in capacity utilization. The value of total US imports of electrical
equipment is expected to increase at an average annualized real rate of 5.1% in the five years
through 2009. China increased its share of imports of industry products into the US, from 9.9%
in 2004 to 14.6% in 2008.

Product and service differentiation & diversification through globalization

GE offers one of the most comprehensive portfolios of product for the energy industry. It offers
technology for oil and gas, fossil, nuclear, solar and wind applications. It works after providing
the most innovative ways to produce efficient and reliable power. Thus it helps the world that‟s
demands a reliable supply of clean and dependable power. It moves from providing a simple
maintenance service to sophisticated technology upgrades.


                                         2008 Revenues in $ billions
             US       Europe      Pacific Basin         Middle East & Africa   Americas   Other Global

                                                           3%
                                              5%
                                                         8%

                                                                   47%
                                                  13%


                                                    24%




Source: GE Annual report 2008 1

The U.S. Department of Energy and the U.S. Environmental Protection Agency have awarded
GE Consumer & Industrial the ENERGY STAR® Sustained Excellence award for the fourth
straight year. Also this marks the sixth year GE has been acknowledged as an ENERGY STAR

                                                              26
Partner of the Year. These awards recognize GE's tremendous efforts to create high-performance
household appliance and lighting products that help reduce energy spending and protect the
environment.

GE has introduced a new product that is first incandescent-shaped energy smart CFL bulb. It
accepts this product to be accepted by the people that want the energy savings and long life
performance. GE Consumer and Industrial span the globe as an industry leader in major
appliances, lighting and integrated industrial equipment, system and services. Thus GE initiatives
to aggressively bring the market new technologies that help consumers meet pressing
environment challenges, to deliver comfort, convenience and electrical protection and control.
Thus being consumer oriented helps it to gain more profitability and thereby bringing it market
share to boost.

GE Global Exchange Services and GE Systems Services, to enter the burgeoning worldwide
market for business-to-business e-commerce. Through the effort, GE plans to compete with the
upstart leaders in the market, Commerce One and Ariba. GE Global Exchange Services will
focus on four markets: Internet data exchange, enterprise application integration software,
procurement software and services, and trading partner exchanges. GE Systems Services will
provide global technology support to GE Global Exchange Services activities.

Competitive analysis

Siemens is Europe's largest electronics and electrical engineering company with worldwide
operations in the industrial automation and control, information and communications, lighting,
medical, power transmission, and transportation sectors. In the year ended September 30, 2007,
Siemens generated net sales of approximately US$105.9 billion. The company's US subsidiaries
accounted for 21.7% of consolidated net sales in fiscal 2007, and the US accounted for 35.2% of
consolidated non-current assets. The company has recently focused on expanding operations in
the US and has reorganized their US operations as Siemens Corporation.

Citigroup Inc. doing business as Citi, provides a range of financial products and services to
consumers and corporate customers. It mainly does its business through four segments: Global
Cards, Consumer Banking, Institutional Clients Group and Global Wealth Management. Thus it
involves itself in providing a wide range of services including the various credit cards, consumer

                                                27
financing, loans, securities and banking activities to advisory financial planning and wealth
management.


                 Electric equipment manufacturers in the US; Market share 2008

                                                                      Rockwell Automation, Inc.
                                            9%                        General Electric Company
                                                 7%
                                                                      Siemens AG ADS
                                                  6%
                                                                      ABB, Limited ADR
                                                      6%
                                                                      Eaton Corporation
                                                      5%
                            58%
                                                                      Baldor Electric Company
                                                       4%             Schneider Electric SA
                                                  2% 3%               Cooper Industries Limited



Source: IBIS World , FDU online library 1

Citi announced today it is providing direct custody and clearing services (DCC) to clients in the
Ukraine. This is the eighth new market Citi has opened in two years taking its proprietary
network – the largest in the world – to 52 markets. Citi currently serves 27 markets in Europe,
the Middle East and Africa. This will help it to give better services to its members and get hold
to profitable profits and maintain the high quality of the services. This helps the capital market
by providing the services required by the broker dealers and global custodian to support the
trading and the investment activities around the world. Global Transaction Services offers
integrated cash management, trade, and securities and fund services to multinational
corporations, financial institutions and public sector organizations around the world. With a
network spanning over 100 countries, Citi's Global Transaction Services supports over 65,000
clients. As of 4th quarter 2007, it held on average $245 billion in liability balances and $13.1
trillion in assets under custody. 15




3
    http://www.citigroup.com/transactionservices/home/about_us/press_room/current/2008_0416.jsp




                                                            28
Options

Yes. There are options available on stock of GE.

Maximum volume of call options were found to be in the money and put options were found to
be out of the money. This volume trading of options indicates that investors expect the stock
price of GE to go down from its current price of $12.69 as of May 1, 2009. So, we can say that
current GE stock may be overpriced.

Capital structure and Bond rating

As of December 2008,

Long term debt                   Short term debt                   Total Equity
330,067,000,000                  248,610,000,000                   104,665,000,000



Total Debt= 330,067,000,000 + 248,610,000,000 =$ 578,677,000,000

Debt in Capital Structure= Total debt/ Total debt + Total equity= 84.68% with 57% in long term
debt & 43% short term debt.

Rating Agency                                      Bond rating
Standard & Poor’s                                  AA+
                                                   AA
Fitch



Bond yield Vs. Treasury yield curve

We have taken following bond into consideration:

Price                                              105.00
Coupon rate                                        5%
Maturity date                                      Feb 1, 2013
First coupon date                                  Aug 1, 2003



                                                29
Stock ratings
                                                  HOLD
The Street
                                                  Positive Buy
ValuEngine
                                                  D-F: Negative- lowest; Strongly underperform
Price Target research
                                                  in future
Standard & Poor’s                                 HOLD with $ 14.00 12-month target price


Thus, we conclude that stock price of GE is likely to go up if you hold it for considerably long
term.


Upper Management Team
Jeffrey Immelt                                    Chairman & CEO
Jeff Gaspin                                       President
Peter Ehrenheim                                   President
Keith Sherin                                      SR VP & CFO
Michael Neal                                      Vice Chairman




                                                30
McDonald’s Corp. (NYSE: MCD)




We can conclude from above chart that MCD has almost doubled the stock returns over the last 5
years. Company‟s cost effective fast food for consumers, makes it give stable returns over last
year of bear market or recession. McDonald‟s Corporation, together with its subsidiaries,
franchises and operates McDonald‟s restaurants in the food service industry worldwide. Its
restaurants offer various food items, soft drinks, and coffee and other beverages. As of December
31, 2008, the company operated 31,967 restaurants in 118 countries, of which 25,465 were
operated by franchisees; and 6,502 were operated by the company. McDonald‟s Corporation was
founded in 1948 and is based in Oak Brook, Illinois.


Beta (Risk)

Bl                       LTD                      Equity                   Tax rate
                         10,186,000,000           13,382,000,000           30%
0.77



                                                31
Hamada’s equation: Bl= Bu { 1+ (1-Tax rate) LTD/Equity }

Thus, Bu was found to be 0.5023

These betas near to market beta of 1, indicates the same volatility as the market has had since last
5 years. MCD has a volatility rank of 97, which is significantly higher than industry rank of 55.16

Firm‟s business risk contains no leverage. It is the risk related to its operations. While levered
beta contains both financial risk and business risk. Company‟s almost equal equity and long term
debt portions, show its considerable financial risk (Bl-Bu= 0.2677).




Industry analysis

By the turn of the century, in a single day an average of four out of every ten people frequented
an eating establishment, and the total portion of the American food dollar spent eating out had
grown to 45 percent. Despite being dominated in the advertising media by the mega fast-food

16
     Value engine detailed research report MCD

                                                 32
chains, such as McDonald's, most restaurants remained small operations into the twenty-first
century.17

We believe that impact of current recession on the industry will be negative. Falling disposable
incomes and the increasingly frugal consumer, arising from the recession will see this industry
suffer in the current period. Consequently, consumers are likely to increase consumption of
foods cooked inside the home, thereby reducing their expenditure on eating out. Rising
unemployment and falling household incomes pose the biggest threat to industry growth, as
consumers become more wary of their spending habits. Further, the high level of market
saturation provides limited growth opportunities for expansion. Given that fast food outlets are
considerably cheaper compared to full-service restaurants, consumers will shift their eating-out
preferences to cheaper alternatives during the recessionary period. As a highly saturated industry
with low barriers to entry, industry participation and employment are expected to decrease as the
major franchised players continue to consolidate their operations in order to reduce competition.
The industry is labor intensive given the need for personal, face to face service and labor input in
all areas from acceptance of deliveries, order-taking, serving and cleaning, as well as in the
management of each store. Revenue volatility is low due to the very high household penetration
rate for quickservice meals. The industry also covers a wide variety of foodstyles, of appeal to
changing consumer tastes and demand.18

Company analysis & influence from financial & economic events

Since 2003, MCD has been on the move. It has come along with a stock price of $12.50 to $57.
Their ability to innovate in the food service cannot be matched by any of its competitors.
Although the market had too much move, the company‟s share is rising as investors are finding
safe heaven in the Big Mac. One of the reasons to hold is also the global exposure. The inclusion
of the „Plan to Win‟ since 2003 has shown a dynamic way in approaching the business.19

The strategy focused by McDonald has helped it in gaining higher sales, revenue and better
result for the shareholders. Major focusing in brand affordability, menu variety and other
choices it managed in increasing the global sales in spite of the present economic environment.

17
   Business & Company resource center, FDU online library
18
   IBIS World, Industry outlook, SIC Code 5812
19
   http://www.cattlenetwork.com/Retail_Content.asp?contentid=289421)

                                                     33
Thus the strength of the alignment between the company, its franchisees and suppliers has been
the key to McDonalds‟s success over the years.

U.S. Bank and Wells Fargo & Co. both recently announced that they‟re offering new lending
programs that benefit McDonald‟s U.S. franchisees. The programs deliver favorable financing
options on restaurant acquisitions, rebuilds and relocations, equipment purchases and restaurant
improvements. Both banks also stressed that their payments, cash management, and savings and
checking accounts and other small-business products can also be tailored to the needs of
restaurant franchises.20

The stock price knocked down 14% because the company did so well in the first half of the last
year that it was to match the growth rate. But the recent fall in the stock price is just because of
the pathole in the drive through lane. McDonald strives to manage its momentum even in this
economy. Month after month it has shown stronger than expected sales in the United States and
abroad. Lastly the company had delivered a 55 consecutive monthly of increase in the global
same store sales. The share of McDonald gained nearly 6% making the company one of the only
two in the Dow Jones industrial average whose share price rose in 2008. The relentless focus in
the recent years in improving the store operation and measuring progress has helped the
company strive long. New service and meal menu is another reason for the companies keeping
up. Thus it is the motto of quality, service, cleanliness and value that keeps it going. The
external factors including the unprecedented volatility in foreign currency rates and commodity
cost will bring the pressure on the revenue and the margin comparison on the company that
would that would in turn affect the stock prices in the market.

Product and service differentiation & diversification through globalization

The global comparable sales of MCD increased 7.1% in January, 2009. In addition, the sales for
the MCD worldwide restaurant were up by 2.6%. MCD continues to appeal to the customers by
offering high quality, affordable meal options and unparalleled convenience. The better

20
     http://moneycentral.msn.com/content/P118107.asp

http://www.aboutmcdonalds.com/mcd/media_center.html



                                                       34
performance of McDonald‟s was the result of the convenient operating hours, combination of the
menu offerings and promotional activities.


                                2008 Revenues in $ millions

                                          6%
                             18%                            34%
                                                                                   U.S.
                                                                                   Europe
                                                                                   APMEA
                                   42%                                             Other Countries




Source: MCD 2008 Annual report 1

McDonald provides a great diversification in its services. Most of the restaurants are both
counter and drive through with indoor and sometimes outdoor seating. It includes various theme
restaurants like Rock and Roll and the 50‟s theme. Moreover the business model is slightly
different from the most of the other fast food chains. Moreover McDonald serves the society by
meeting its varied needs whether it‟s pertaining to its taste or the rituals.21

Competitive analysis

Burger King is a global chain of fast food hamburger restaurants, which ranked No. 2 in the
world behind McDonald‟s. The company has some 11,565 in the U.S. and more than 70
countries, of which 1,260 are company owned and 10,205 are franchised. Burger King has
established several subsidiaries to develop strategic partnerships and alliances to expand into
new territories; in Europe, Burger King's subsidiary Burger King Europe GmbH is responsible
for the licensing and development of BK franchises in the that market, Africa and Western Asia.


21
     http://www.spiritus-temporis.com/mcdonald%27s/emblem-for-globalization.html



                                                       35
In Asia, the BK AsiaPac, PTE. Ltd. business unit handles franchising for East Asia, the Asian
subcontinent and all Oceanic territories except Australia. Burger king was nominated as the best
licensee of the year. This has helped it in providing the services with great speed and also
addition of the new product and the new territories.22


                                     Market Share in %, 2008
                                                                       McDonald's Corp.
                                              13%                      Yum1 Brands, Inc.
                                                            10%        Wendy's/Arby's Group, Inc.
                                                                  6%
               52%                                                     Starbucks Corp.
                                                                  6%   Burger King Corp.
                                                             5%        Doctor's Associates Inc.
                                                       5%
                                                                       Domino's Inc.
                                                                       Jack in the box, Inc.
                                                                       Other
                                                  2%
                                             1%


Source: IBIS World, Fast food restaurant 1

Burger king franchisee has improved the speed of service and operational intelligence with the
help of PAR Technology which is an completely integrated technology solution. Through this
system the counter along with the back office activities can be carried on simultaneously with
ease and speed. It helps in managing the labor, inventory and in store production. Thus it has
helped the firm in gaining the operational efficiencies thereby giving customer satisfaction and
improvisation of the speed of service.

McDonalds opened at $54.05. So far today, the stock has hit a low of $53.03 and a high of
$54.14. Over the last 52 weeks the stock has ranged from a low of $45.79 to a high of $67.00.


22
     http://www.marketintelligencecenter.com/articles/826583

http://www.ecommercetimes.com/story/10062.html


www.nytimes.com




                                                            36
Shares of MCD are trading lower after competitor Burger King Holdings reported preliminary
third-quarter revenue of $600 million.

Options

Yes. There are options available on the stock of this firm.

When we observe options trading for the firm, the higher volume traded options are found to be
out of money. After observing volume trading for both call & put options for MCD, stock of
MCD was found to be overpriced. This shows market expectations for the MCD‟s stock price to
fall in specific time.

Capital structure & bond rating

As of December 2008,

Long term debt                    Short term debt                Total Equity
                                  2,538,000,000                  13,382,000,000
10,186,000,000



Total debt= 10,186,000,000 + 2,538,000,000 = 12,724,000,000

Debt in capital structure= 12,724,000,000/ (12,724,000,000+13,382,000,000) = 48.74% with
80% long term debt and 20% short term debt.

Rating agency                                      Rating
Standard & Poor’s                                  A
Moody’s                                            Aa2
Fitch                                              A




Bond yield Vs. Treasury yield



                                                37
We have taken following bond into consideration:23

Current price                                            106.55
                                                         4.125%
Coupon rate
                                                         Dec 1, 2003
First payment date
                                                         June 1, 2013
Maturity
                                                         2.446%
YTM




24



MCD bond yield Vs. US Treasury yield 1




Stock Ratings

Analyst                                                  Rating
                                                         B – buy with target price $65.45
The Street
                                                         Positive- buy with fair value $64.70
ValuEngine
                                                         Positive B- buy with target price $60 in 6
Price target research


23
     Yahoo! Finance
24
     Corporate bond yield was taken from www.investinginbonds.com

                                                       38
months
Standard & Poor’s                                 Strong Buy- with target price of $66 in 12
                                                  months



Shares are likely to be viewed as somewhat of a defensive play as the global economy slows, or
even contracts, in 2009. Furthermore, the $2.00 per share annual cash dividend is an additional
attraction to owning the shares. In summary, we view the shares as recession resistant, but not
recession immune.


Upper management team


Name                                              Position acquired
                                                  Chairman
Andrew McKenna Sr.
                                                  Vice Chairman & CEO
James Skinner
                                                  President, COO & Director
Ralph Alvarez
                                                  CFO
Peter Benson




                                                39
Vanguard Bond Index Fund Short (NYSE: VBISX)




Vanguard Short-Term Bond Index is ranked among 343 Fixed Income General Short funds by
S&P's three-year and overall rank of this fund. Funds are ranked on three year Sharpe Ratio.
The Fund seeks to track the performance of a broad, market-weighted bond index. Based on an
evaluation of certain characteristics of this fund, Standard & Poor's classifies Vanguard Short-
Term Bond Index as a Fixed Income General Short fund. Fixed Income General Short Funds seek
current income and preservation of capital. In pursuit of these objectives, the managers of such
funds invest primarily in investment-grade corporate bonds, U.S. Treasury securities or bonds
issued by U.S. government agencies.25

VBISX fund is from Vanguard family and it has been managed by Davis since January, 2005. It is
headquartered in Valley Forge, PA.




25
     Standard & Poor‟s, VBISX Fund report

                                                40
Investment Analysis  Final Project
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Investment Analysis Final Project

  • 1. Investment Analysis Portfolio Project 5/4/2009 FIN 6605.81, The spring of 2009, Silberman School of Business, Fairleigh Dickinson University Huma Qureshi Nroop Bhavsar
  • 2. Table of contents Executive Summary…………………………………………………………………….. 3 Goals & objective……………………………………………………………………… 5 Weekly portfolio results………………………………………………………………. 7 Portfolio beta estimation……………………………………………………………… 21 Individual securities analysis………………………………………………………… 23 o General Electric Corp……………………………………………………….. 23 o McDonald’s Corp……………………………………………………………. 32 o Vanguard Short term bond index fund……………………………………. 41 o Family Dollar Stores Inc…………………………………………………… 46 Summary……………………………………………………………………………….. 53 Conclusion…………………………………………………………………………….. 60 Appendix-1…………………………………………………………………………….. 61 Appendix-2…………………………………………………………………………….. 64 Appendix-3……………………………………………………………………………. 66 2
  • 3. Executive Summary This project reflects our assigned role as investment analyst or portfolio manager. We invested maximum $250,000 in at least one stock, one mutual fund, one corporate bond, one treasury security and one stock option for the short period of 14 weeks starting from Jan 30, 2009 to May 1, 2009. Being an investment analyst, we successfully managed portfolio by updating it every week by selecting securities on basis of our investment objective. Investment in different securities $100,000 $80,000 $60,000 Week-1 $40,000 Week-14 $20,000 $- Stocks Mutual Corportate T-bills Cash Funds bonds We chose our investment objective is to preserve the capital. So, goal to be attained according to our objective was to preserve our capital in that bear market rather than to lose along with market. Thus, we learnt to select securities to invest in for the portfolio on the basis of their beta- the risk measure and understood the concept and importance of portfolio beta to fulfill investment objective. Further, we have demonstrated weekly results of our portfolio with sufficient details. It shows how far we reached to attain our investment goals. Overall return on Week-1 Week-14 investment Total Portfolio value $ 250,000 $ 242,319 -3.07% NYSE Composite 5195.79 5,568.76 7.18% value 3
  • 4. 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% -2.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 -4.00% -6.00% -8.00% -10.00% Portfolio return % NYSE Composite index return % Above chart supports our investment objective. We have successfully managed to preserve our capital over extremely volatile course of the market. Lower portfolio beta of approx. 0.29 makes portfolio returns very less sensitive with market returns over the same time period. Later in this project, we discussed the news and market/ industry information that affected the performance of the individual securities in our portfolio. We analyzed stock performance and ratings, debt structure, competitive environment, current economic situation, impacts of globalization and options & preferred stocks (if any). In the conclusion, we summarized everything that we learned in the context of portfolio formation and market efficiency, diversification, appropriate choice of securities for investment objective, CAPM, option profit diagrams and trading strategies. 4
  • 5. Statement of objective Introduction Investment objective changes for most of the people throughout their life. It is all dependent on the risk and return factor and individual‟s willingness to take risk or in other words people need to be compensated with proper return against the value of the risk they take, and this is termed as risk aversion. Capital appreciation may be more important for the young investors as they are more willing to take risk but later stage when one enters the golden years of their life they became more risk aversive and would move with placing more importance on gaining income and preserving it. Risk is often defined as portfolio volatility, or the fluctuation in the value of your assets over time. Understanding one‟s tolerance for risk which differs for each investor is the key to choose an investment strategy. But the most successful investment should be well diversified. Moreover a well diversified portfolio can not only help to reduce unwanted risk but also contribute to winning the portfolio.1 Goals and Objective From the very beginning we were well defined to choose our objective of the portfolio. We were decided to move with the objective of preserving the capital. The reason behind this was the time period in which we were given this project. Presently the economy is facing recession, thus moving with the objective of preserving the capital was a wise decision. As it‟s hard to beat the market or maximize the current cash flow in such economy. Moreover, in order to preserve our capital we have invested in such stocks like family dollar and Wal-Mart which opt to move better compared to other fields even in such economy. In addition we have preserved ample of cash and invested in the Treasury bill which are risk free. The beta of the stocks that we have invested in is low. The companies with lower beta tend to do better in such period of recession. We started with selecting the stocks of the companies that had relatively low beta like GE, Wal-Mart and Family dollar. Thus, we understood the importance of portfolio beta in preserving our objective. We have even preserved ample of cash on hand which is a plus sign in preserving our capital. 1 www.investopedia.com 5
  • 6. Moreover, investing in the bonds and mutual funds will help us to gain long term returns and give a steady cash flow over the time. Mutual funds offer diversification, convenience and high liquidity. Our portfolio beta ended up with 0.2926 that is approx of 0.30. The market beta is 1. Thus if the return on the market portfolio changes by 1%, then our portfolio return will change by 0.2926%. Thus a low beta indicated good sign of investment in the recessionary economy. 1.2 1 0.8 BETA 0.6 0.4 Security beta 0.2 Market beta 0 We started our portfolio with a cash of $ 250,000 and by the end of the 14th week we had it about $ 242,320 which shows we made a loss of $ 7680. We were able to maintain the rest of our capital during this 14 week project. Thus the loss which we incurred in the project was because of the beta of the market that moved opposite to our assumption. The beta of our portfolio is moving quite consistently but the market beta is too volatile. That is the reason our portfolio shows this negligible amount of loss. Thus during our project we tried buying and selling few stock, exercised our option and tried using our cash on hand in more productive way thereby sticking to our objective of preserving the capital. 2 2 Security and Portfolio Analysis, Douglas and Janis. 6
  • 7. Weekly portfolio results Week-1 January 30, 2009 Trading Investments CUSIP/ Ticker Quantity Price $ Total Value $ place Stocks Johnson & Johnson JNJ NYSE 300 57.69 17,307 Wal-Mart WMT NYSE 300 47.12 14,136 Mc Donald's MCD NYSE 300 58.02 17,406 Family Dollar Stores FDO NYSE 250 27.77 6,943 JP Morgan & Chase Co. JPM NYSE 400 25.51 10,204 Mutual Funds Legg Mason Opportunity Primary LMOPX NYSE 1,000 4.82 4,820 T. Rowe Price Growth Stock PRGFX NYSE 500 18.83 9,415 Corporate Bonds General Electric 36962G3H5 NYSE 15 978.05 14,671 Pfizer 717081AR4 NYSE 15 1,085.47 16,282 T- Bills 13 weeks 912795L66 2 9,996.18 19,992 26 weeks 912795Q95 2 9,982.34 19,965 Options Rio Tinto PLC RJTDC.X NYSE 200 Expire- 17 April, 2009 Strike- 115.00 CALL JP Morgan Chase JSAOS.X NYSE 400 Expire- 20 March, 2009 Strike- 22.50 PUT Total $ 151,140 Cash in hands $ 98,860 Total Portfolio value $ 250,000 NYSE Composite value 5,195.79 7
  • 8. Week 1-2 January 30- February 6, 2009 Investments CUSIP/ Ticker Quantity Price $ Total Value $ Price $2 Total Value $3 Stocks Johnson & Johnson JNJ 300 57.69 17,307 58.51 17,553 Wal-Mart WMT 300 47.12 14,136 49.63 14,889 Mc Donald's MCD 300 58.02 17,406 58.46 17,538 Family Dollar Stores FDO 250 27.77 6,943 26.92 6,730 JP Morgan & Chase Co. JPM 400 25.51 10,204 27.63 11,052 Mutual Funds Legg Mason Opportunity Primary LMOPX 1,000 4.82 4,820 5.09 5,090 T. Rowe Price Growth Stock PRGFX 500 18.83 9,415 20.06 10,030 Corporate Bonds General Electric 36962G3H5 15 978.05 14,671 961.63 14,425 Pfizer 717081AR4 15 1,085.47 16,282 1,062.14 15,932 T- Bills 9,996.183 13 weeks 912795L66 2 19,992 9,993.70 19,987 26 weeks 912795Q95 2 9,982.34 19,965 9,980.93 19,962 Options Rio Tinto PLC RJTDC.X 200 Expire- 17 April, 2009 Strike- 115.00 CALL JP Morgan Chase JSAOS.X 400 Expire- 20 March, 2009 Strike- 22.50 PUT Jan 30, 2009 Feb 6, 2009 Total $ 151,140 $ 153,188 98,8984 Cash in hands $ 98,860 $ Total portfolio value $ 250,000 $ 252,086 1- week portfolio return 0.8344% NYSE Composite value 5,195.79 5,475.28 1- week NYSE Composite return 5.3792% 3 T-bill price calculation is shown in Appendix-2 4 For cash in portfolio, BCLR (Brokers cash loan rate) is used to find its FV. Calculation is shown in Appendix-2 8
  • 9. Week 2-3 February 6- February 13, 2009 Investments CUSIP/ Ticker Quantity Price $ Total Value $ Price $2 Total Value $3 Stocks Johnson & Johnson JNJ 300 58.51 17,553 57.1 17,130 Wal-Mart WMT 300 49.63 14,889 46.53 13,959 Mc Donald's MCD 300 58.46 17,538 56.81 17,043 Family Dollar Stores FDO 250 26.92 6,730 26.61 6,653 JP Morgan & Chase Co. JPM 400 27.63 11,052 24.69 9,876 Mutual Funds Legg Mason Opportunity Primary LMOPX 1,000 5.09 5,090 4.79 4,790 T. Rowe Price Growth Stock PRGFX 500 20.06 10,030 19.53 9,765 Corporate Bonds General Electric 36962G3H5 15 961.63 14,425 974.74 14,621 Pfizer 717081AR4 15 1,062.14 15,932 1,103.10 16,547 T- Bills 13 weeks 912795L66 2 9,993.70 19,987 9,993.50 19,987 26 weeks 912795Q95 2 9,980.93 19,962 9,977.80 19,956 Options Rio Tinto PLC RJTDC.X 200 12.5 2,500 Expire- 17 April, 2009 Strike- 115.00 CALL JP Morgan Chase JSAOS.X 400 1.73 692 Expire- 20 March, 2009 Strike- 22.50 PUT Feb 6, 2009 Feb 13, 2009 Total $ 153,188 $ 153,518 95,7435 Cash in hands $ 98,898 $ Total portfolio value $ 252,086 $ 249,261 1- week portfolio return -1.1208% NYSE Composite value 5,475.28 5,206.76 1- week NYSE Composite return -4.9042% 5 Adjusted by adding options RJTDC.X & JSAOS.X to portfolio 9
  • 10. Week 3-4 February 13- February 20, 2009 Investments CUSIP/ Ticker Quantity Price $ Total Value $ Price Total Value $2 Stocks Johnson & Johnson JNJ 300 57.1 17,130 54.65 16,395 Wal-Mart WMT 300 46.53 13,959 50.02 15,006 Mc Donald's MCD 300 56.81 17,043 54.57 16,371 Family Dollar Stores FDO 250 26.61 6,653 27.02 6,755 JP Morgan & Chase Co. JPM 400 24.69 9,876 19.9 7,960 Mutual Funds Legg Mason Opportunity Primary LMOPX 1,000 4.79 4,790 3.99 3,990 T. Rowe Price Growth Stock PRGFX 500 19.53 9,765 18.54 9,270 - Corporate Bonds 969.846 General Electric 36962G3H5 15 974.74 14,621 14,548 Pfizer 717081AR4 15 1,103.10 16,547 1062.62 15,939 T- Bills/ Bonds 13 weeks 912795L66 2 9,993.50 19,987 9,994.67 19,989 26 weeks 912795Q95 2 9,977.80 19,956 9,978.18 19,956 30 years T- bond 912810QA9 15 992.65 14,890 Options Rio Tinto PLC RJTDC.X 200 12.5 2,500 9.6 1,920 Expire- 17 April, 2009 Strike- 115.00 CALL JP Morgan Chase JSAOS.X 400 1.73 692 5.4 2,160 Expire- 20 March, 2009 Strike- 22.50 PUT Feb 13, 2009 Feb 20, 2009 Total $ 153,518 $ 165,149 $ 80,8847 Cash in hands $ 95,743 Total Portfolio value $ 249,261 $ 246,033 1- week portfolio return -1.2947% NYSE Composite value 5,206.76 4,804.51 1- Week NYSE composite return -7.7255% 6 Bond price calculation shown in Appendix-2 7 Adjusted by buying 30 year treasury bonds 10
  • 11. Week 4-5 February 20- February 27, 2009 Investments CUSIP/ Ticker Quantity Price $ Total Value $ Price Total Value $2 Stocks Johnson & Johnson JNJ 300 54.65 16,395 50 15,000 Wal-Mart WMT 300 50.02 15,006 49.24 14,772 Mc Donald's MCD 300 54.57 16,371 52.25 15,675 Family Dollar Stores FDO 250 27.02 6,755 27.44 6,860 JP Morgan & Chase Co. JPM 400 19.9 7,960 22.85 9,140 Mutual Funds Legg Mason Opportunity Primary LMOPX 1,000 3.99 3,990 3.9 3,900 T. Rowe Price Growth Stock PRGFX 500 18.54 9,270 17.75 8,875 - Corporate Bonds General Electric 36962G3H5 15 969.84 14,548 887.9 13,319 Pfizer 717081AR4 15 1062.62 15,939 1,065.47 15,982 T- Bills/ Bonds 13 weeks 912795L66 2 9,994.67 19,989 9,997.50 19,995 26 weeks 912795Q95 2 9,978.18 19,956 9,979 19,958 30 years T- bond 912810QA9 15 992.65 14,890 $ 992.70 14,891 Options Rio Tinto PLC RJTDC.X 200 9.6 1,920 7.3 1,460 Expire- 17 April, 2009 Strike- 115.00 CALL JP Morgan Chase JSAOS.X 400 5.4 2,160 1.98 792 Expire- 20 March, 2009 Strike- 22.50 PUT Feb 20, 2009 Feb 27, 2009 Total $ 165,149 $ 160,618 Cash in hands $ 80,884 $ 80,915 Total Portfolio value $ 246,033 $ 241,533 1- week portfolio return -1.8291% NYSE Composite value 4,804.51 4,617.03 1- Week NYSE composite return -3.9022% 11
  • 12. Week 5-6 February 27- March 6, 2009 Investments CUSIP/ Ticker Quantity Price $ Total Value Price Total Value2 Stocks Johnson & Johnson JNJ 300 50 15,000 47.97 14,391 Wal-Mart WMT 300 49.24 14,772 48.91 14,673 Mc Donald's MCD 300 52.25 15,675 52.12 15,636 Family Dollar Stores FDO 250 27.44 6,860 30.36 7,590 JP Morgan & Chase Co. JPM 400 22.85 9,140 15.93 6,372 Mutual Funds Legg Mason Opportunity Primary LMOPX 1,000 3.9 3,900 3.37 3,370 T. Rowe Price Growth Stock PRGFX 500 17.75 8,875 16.99 8,495 Corporate Bonds General Electric 36962G3H5 15 887.9 13,319 797.54 11,963 Pfizer 717081AR4 15 1,065.47 15,982 1,048.31 15,725 T- Bills/ Bonds 13 weeks 912795L66 2 9,997.50 19,995 9,995.64 19,991 26 weeks 912795Q95 2 9,979 19,958 9,982.03 19,964 30 years T- bond 912810QA9 15 $ 992.70 14,891 994.6 14,919 Options Rio Tinto PLC RJTDC.X 200 7.3 1,460 6.4 1,280 Expire- 17 April, 2009 Strike- 115.00 CALL JP Morgan Chase JSAOS.X 400 1.98 792 8.25 3,300 Expire- 20 March, 2009 Strike- 22.50 PUT Feb 27, 2009 March 6, 2009 Total $ 160,618 $ 157,669 Cash in hands $ 80,915 $ 80,946 Total portfolio value $ 241,533 $ 238,615 1- week portfolio return -1.2080% NYSE Composite value 4,617.03 4,284.49 1- week NYSE composite return -7.2025% 12
  • 13. Week 6-7 March 6- March 13, 2009 Investments CUSIP/ Ticker Quantity Price $ Total Value Price Total Value2 March 6, March Stocks 2009 13, 2009 Johnson & Johnson JNJ 300 47.97 14,391 50.64 15,192 Wal-Mart WMT 300 48.91 14,673 49.19 14,757 Mc Donald's MCD 300 52.12 15,636 52.38 15,714 Family Dollar Stores FDO 250 30.36 7,590 31.52 7,880 JP Morgan & Chase Co. JPM 400 15.93 6,372 Genentech Inc. DNA 125 - 94.2 11,775 General Mills Inc. GIS 200 - 52.6 10,520 - - Mutual Funds Legg Mason Opportunity Primary LMOPX 1,000 3.37 3,370 T. Rowe Price Growth Stock PRGFX 500 16.99 8,495 18.34 9,170 Vanguard Short term bond index VBISX 1,000 - 10.18 10,180 - - Corporate Bonds General Electric 36962G3H5 15 797.54 11,963 898.125 13,472 Pfizer 717081AR4 15 1,048.31 15,725 1,037.68 15,565 - - - - T- Bills/ Bonds 13 weeks 912795L66 2 9,995.64 19,991 9,997.17 19,994 26 weeks 912795Q95 2 9,982.03 19,964 9,983.78 19,968 30 years T- bond 912810QA9 15 994.6 14,919 969.69 14,545 - - - Options Rio Tinto PLC RJTDC.X 200 6.4 1,280 - Expire- 17 April, 2009 - - Strike- 115.00 - - CALL - - JP Morgan Chase JSAOS.X 400 8.25 3,300 - Expire- 20 March, 2009 - Strike- 22.50 - PUT - McDonald's 300 0.25 75 MCDOJ.X Expire- March 20, 2009 Strike- 50.00 BOUGHT PUT Total $ 157,669 $ 178,807 63,017 8 Cash in hands $ 80,946 $ Total Portfolio value $ 238,615 $ 241,824 1- week portfolio return 1.3450% NYSE Composite Return 4,284.49 4,721 1- week NYSE Composite return 10.1881% 8 Adjusted by proceeds from sale of 400 shares of JPM @ $23.75 (Subtracting call premium of $400), 200 call options of RTP @ $6.8, 1000 mutual fund shares of LMOPX @ $4.11 & further investing in GIS, DNA, VBISX & MCDOJ.X 13
  • 14. Week 7-8 March 13- March 20, 2009 Investments CUSIP/ Ticker Quantity Price Total Value Price2 Total Value3 Stocks March 13 March 20 Johnson & Johnson JNJ 300 50.64 15,192 51.67 15,501 Wal-Mart WMT 300 49.19 14,757 49.59 14,877 Mc Donald's MCD 300 52.38 15,714 53.2 15,960 Family Dollar Stores FDO 250 31.52 7,880 30.86 7,715 Genentech Inc. DNA 125 94.2 11,775 93.72 11,715 General Mills Inc. GIS 200 52.6 10,520 47.22 9,444 - Mutual Funds T. Rowe Price Growth Stock PRGFX 500 18.34 9,170 18.57 9,285 Vanguard Short term bond index VBISX 1000 10.18 10,180 10.24 10,240 - Corporate Bonds General Electric 36962G3H5 15 898.125 13,472 916.082 13,741 Pfizer 717081AR4 15 1,037.68 15,565 1,054.11 15,812 - T- Bills/ Bonds 13 weeks 912795L66 2 9,997.17 19,994 9,997.57 19,995 26 weeks 912795Q95 2 9,983.78 19,968 9,985 19,970 30 years T- bond 912810QA9 15 969.69 14,545 975.62 14,634 - - Options - McDonald's MCDOJ.X Expire- 300 0.25 75 0.05 March 20, 2009 15 Strike- 50.00 BOUGHT PUT Total 178,807 178,904 Cash in hands 63,017 63,041 Total Portfolio value 241,824 241,946 1- week portfolio return 0.0501% NYSE Composite value 4,721 4,832.13 1- week NYSE composite return 2.3540% 14
  • 15. Week 8-9 March 20- March 27, 2009 Investments CUSIP/ Ticker Quantity Price Total Value Price2 Total Value3 Stocks March 20 March 27 Johnson & Johnson JNJ 300 51.67 15,501 52.83 15,849 Wal-Mart WMT 300 49.59 14,877 52.57 15,771 Mc Donald's MCD 300 53.2 15,960 55.01 16,503 Family Dollar Stores FDO 250 30.86 7,715 33.63 8,408 - - Genentech Inc. DNA 125 93.72 11,715 - General Mills Inc. GIS 200 47.22 9,444 50.85 10,170 Mutual Funds - T. Rowe Price Growth Stock PRGFX 500 18.57 9,285 19.9 9,950 Vanguard Short term bond index VBISX 1000 10.24 10,240 10.23 10,230 Corporate Bonds General Electric 36962G3H5 15 916.082 13,741 909.014 13,635 Pfizer 717081AR4 15 1,054.11 15,812 1053.89 15,808 T- Bills/ Bonds 13 weeks 912795L66 2 9,997.57 19,995 9998.62 19,997 26 weeks 912795Q95 2 9,985 19,970 9986.665 19,973 30 years T- bond 912810QA9 15 975.62 14,634 982.91 14,744 Options - - McDonald's MCDOJ.X Expire- 300 0.05 15 0.4 120 May 15, 2009 Strike- 50.00 BOUGHT PUT Total $ 178,904 $ 171,158 74,780 9 Cash in hands $ 63,041 $ Total Market value of portfolio $ 241,945 $ 245,939 1 week portfolio return 1.6505% NYSE Composite value 4,832.13 5,096.64 1 week NYSE composite return 5.4740% 9 Adjusted by proceeds of 125 shares of DNA @ $ 93.72 15
  • 16. Week 9-10 March 27- April 3, 2009 Investments CUSIP/ Ticker Quantity Price Total Value Price2 Total Value3 Stocks March 27 April 3 Johnson & Johnson JNJ 300 52.83 $ 15,849 52.15 $ 15,645 Wal-Mart WMT 500 52.57 $ 15,771 53.8 $ 26,900 Mc Donald's MCD 500 55.01 $ 16,503 56.64 $ 28,320 Family Dollar Stores FDO 250 33.63 $ 8,408 31.9 $ 7,975 General Mills Inc. GIS 200 50.85 $ 10,170 50.86 $ 10,172 Mutual Funds T. Rowe Price Growth Stock PRGFX 500 19.9 $ 9,950 19.99 $ 9,995 Vanguard Short term bond index VBISX 1000 10.23 $ 10,230 10.24 $ 10,240 Corporate Bonds General Electric 36962G3H5 15 909.014 $ 13,635 879.04 $ 13,186 Pfizer 717081AR4 15 1053.89 $ 15,808 1046.8 $ 15,702 T- Bills/ Bonds 13 weeks 912795L66 2 9998.62 $ 19,997 9998.38 $ 19,997 26 weeks 912795Q95 2 9986.665 $ 19,973 9986.41 $ 19,973 30 years T- bond 912810QA9 15 982.91 $ 14,744 968.65 $ 14,530 Options McDonald's MCDOJ.X 500 0.4 $ 120 0.15 $ 75 Expire- May 15, 2009 Strike- 50.00 BOUGHT PUT Total $ 171,158 $ 192,709 $ 52,72110 Cash in hands $ 74,780 Total market value of portfolio $ 245,938 $ 245,430 1 week portfolio return -0.2068% NYSE Composite value 5096.64 5318.75 NYSE Composite return 1 week 4.3580% 10 Adjusted by buying 200 additional shares of each WMT & MCD 16
  • 17. Week 10-11 April 3- April 10, 2009 Total Value Price2 Total Value3 Investments CUSIP/ Ticker Quantity Price April 10 Stocks April 3 15,645 51.41 15,423 Johnson & Johnson JNJ 300 52.15 26,900 50.66 25,330 Wal-Mart WMT 500 53.8 28,320 56.67 28,335 Mc Donald's MCD 500 56.64 7,975 34.33 8,583 Family Dollar Stores FDO 250 31.9 10,172 50.84 10,168 General Mills Inc. GIS 200 50.86 Mutual Funds 9,995 20.39 10,195 T. Rowe Price Growth Stock PRGFX 500 19.99 10,240 10.23 10,230 Vanguard Short term bond index VBISX 1000 10.24 Corporate Bonds 13,186 912.08 13,681 General Electric 36962G3H5 15 879.04 15,702 1071.0531 16,066 Pfizer 717081AR4 15 1046.8 T- Bills/ Bonds 19,997 9998.93 19,998 13 weeks 912795L66 2 9998.38 19,973 9987.84 19,976 26 weeks 912795Q95 2 9986.41 14,530 960.59 14,409 30 years T- bond 912810QA9 15 968.65 Options McDonald's MCDOJ.X 500 0.15 75 0.03 15 Expire- May 15, 2009 Strike- 50.00 BOUGHT PUT Total $ 192,709 $ 192,408 Cash in hands $ 52,721 $ 52,741 Total Market value of portfolio $ 245,430 $ 245,149 1 week portfolio return -0.1144% NYSE Composite value 5,319 5,376.44 NYSE Composite return 1 week 1.0847% 17
  • 18. Week 11-12 April 10- April 17, 2009 Total Value Price2 Total Value3 Investments CUSIP/ Ticker Quantity Price April 17 Stocks April 10 51.41 15,423 53.05 15,915 Johnson & Johnson JNJ 300 50.66 25,330 50.2 25,100 Wal-Mart WMT 500 56.67 28,335 56.09 28,045 Mc Donald's MCD 500 34.33 8,583 32.82 8,205 Family Dollar Stores FDO 250 50.84 10,168 49.89 9,978 General Mills Inc. GIS 200 Mutual Funds 20.39 10,195 20.6 10,300 T. Rowe Price Growth Stock PRGFX 500 10.23 10,230 10.28 10,280 Vanguard Short term bond index VBISX 1000 Corporate Bonds 912.08 13,681 904.62 13,569 General Electric 36962G3H5 15 1071.0531 16,066 1065.79 15,987 Pfizer 717081AR4 15 T- Bills/ Bonds 9998.93 19,998 9999.45 19,999 13 weeks 912795L66 2 9987.84 19,976 9990.0542 19,980 26 weeks 912795Q95 2 960.59 14,409 951.77 14,277 30 years T- bond 912810QA9 15 Options McDonald's MCDOJ.X 500 0.03 15 0.05 25 Expire- May 15, 2009 Strike- 50.00 BOUGHT PUT 192,408 191,660 Total Value 52,741 52,761 Cash in hands 245,149 244,421 Total Portfolio value -0.2969% 1 week portfolio return 5,376.44 5,480.60 NYSE Composite Value 1.9373% NYSE Composite 1 week return 18
  • 19. Week 12-13 April 17- April 24, 2009 Investments CUSIP/ Ticker Quantity Price Total Value Price2 Total Value3 Stocks April 17 April 24 53.05 Johnson & Johnson JNJ 300 15,915 50.92 15,276 50.2 Wal-Mart WMT 500 25,100 47.87 23,935 56.09 Mc Donald's MCD 500 28,045 54.31 27,155 32.82 Family Dollar Stores FDO 250 8,205 32.79 8,198 49.89 General Mills Inc. GIS 200 9,978 48.73 9,746 Mutual Funds 20.6 T. Rowe Price Growth Stock PRGFX 500 10,300 20.83 10,415 10.28 Vanguard Short term bond index VBISX 1000 10,280 10.27 10,270 Corporate Bonds 904.62 General Electric 36962G3H5 15 13,569 905.3 13,580 1065.79 Pfizer 717081AR4 15 15,987 1066.42 15,996 T- Bills/ Bonds 9999.45 13 weeks 912795L66 2 19,999 9999.79 20,000 9990.0542 26 weeks 912795Q95 2 19,980 9991.425 19,983 951.77 30 years T- bond 912810QA9 15 14,277 939.551 14,093 Options McDonald's MCDOJ.X Expire- 500 0.05 25 0.3 May 15, 2009 150 Strike- 50.00 BOUGHT PUT $ Total Value $ 191,660 188,796 $ Cash in hands $ 52,761 52,781 $ Total Portfolio value $ 244,421 241,577 1 week portfolio return -1.1633% NYSE composite value 5,480.60 5,468.41 1 week NYSE composite return -0.2224% 19
  • 20. Week 13-14 April 24- May 1, 2009 Investments CUSIP/ Ticker Quantity Price Total Value Price2 Total Value3 Stocks April 24 May 1 Johnson & Johnson JNJ 300 50.92 15,276 52.59 15,777 Wal-Mart WMT 500 47.87 23,935 50.05 25,025 Mc Donald's MCD 500 54.31 27,155 52.4 26,200 Family Dollar Stores FDO 250 32.79 8,198 32.14 8,035 General Mills Inc. GIS 200 48.73 9,746 50.48 10,096 Mutual Funds T. Rowe Price Growth Stock PRGFX 500 20.83 10,415 21.11 10,555 Vanguard Short term bond index VBISX 1000 10.27 10,270 10.28 10,280 Corporate Bonds General Electric 36962G3H5 15 905.3 13,580 903.732 13,556 Pfizer 717081AR4 15 1066.42 15,996 1079.57 16,194 T- Bills/ Bonds 13 weeks 912795L66 2 9999.79 20,000 10,000 20,000 26 weeks 912795Q95 2 9991.425 19,983 9992.366 19,985 30 years T- bond 912810QA9 15 939.551 14,093 907.727 13,616 Options McDonald's MCDOJ.X Expire- 500 0.3 150 0.4 200 May 15, 2009 Strike- 50.00 BOUGHT PUT Total Value 188,796 189,518 Cash in hands 52,781 52,801 Total portfolio value 241,577 242,319 1- week portfolio return 0.3074% NYSE Composite Value 5,480.60 5,568.76 1- week NYSE composite return 1.6086% 20
  • 21. Portfolio Beta estimation As of May 1, 2009 CUSIP/ Investments Ticker Quantity Total Value Weight Wi Beta Bi Wi*Bi Stocks Johnson & Johnson JNJ 300 15,777 0.065108 0.59 0.038413792 Wal-Mart WMT 500 25,025 0.103273 0.23 0.023752682 Mc Donald's MCD 500 26,200 0.108121 0.65 0.07027897 Family Dollar Stores FDO 250 8,035 0.033159 0.23 0.007626486 General Mills Inc. GIS 200 10,096 0.041664 0.27 0.011249257 Mutual Funds T. Rowe Price Growth Stock PRGFX 500 10,555 0.043558 1.01 0.043993686 Vanguard Short term bond index VBISX 1000 10,280 0.042423 0.53 0.022484318 Corporate Bonds11 General Electric 36962G3H5 15 13,556 0.055943 1.19 0.066571641 Pfizer 717081AR4 15 16,194 0.066829 0.118 0.00788582 T- Bills/ Bonds12 13 weeks 912795L66 2 20,000 0.082535 0 0 26 weeks 912795Q95 2 19,985 0.082474 0 0 30 years T- bond 912810QA9 15 13,616 0.056190 0 0 Options13 200 0.000825 0.4225 0.000348712 McDonald's MCDOJ.X 500 Expire- May 15, 2009 Strike- 50.00 BOUGHT PUT 0.217898 0 52,801 0 Cash Portfolio Beta= ∑ Wi * Bi $ Total Portfolio value 242,320 1.000000 = 0.2926 11 Bond‟s beta BD= BL-BU; where BL was found to be from Yahoo! Finance and BU can be calculated using Hamada‟s equation BL= BU [ 1+ (1-Tax rate) * LTD/ Equity ] 12 Beta of Government securities and cash are almost zero as they are assumed to be risk free 13 We have assumed beta of a put option as 0.65* respective stock‟s beta 21
  • 22. 12.00% 10.00% 8.00% 6.00% 4.00% 2.00% 0.00% 1 2 3 4 5 6 7 8 9 10 11 12 13 -2.00% -4.00% -6.00% -8.00% -10.00% Theoratical portfolio return acc. To beta NYSE Composite index return Real portfolio return In above chart, we calculated theoretical return on our portfolio according to its overall beta. That goes well together with real portfolio return that we got. Differences are because of higher volatility of market and securities changes during the period that we did not consider counting real return on portfolio. So, theoretical portfolio return line shows the expected return on portfolio which we found greater than that real return on portfolio over the 14- week period. This phenomenon is further explained by CAPM analysis which we will discuss later. 22
  • 23. Individual securities analysis General Electric Co. (NYSE: GE) General Electric Company (GE) operates as a technology, media, and financial services company worldwide. Its Energy Infrastructure segment produces gas, steam, and aero derivative turbines; generators; and combined cycle systems, as well as provides water treatment services and equipment. This segment also sells surface and subsea drilling and production systems, floating production platform equipment, compressors, turbines, turbo expanders, and high pressure reactors to national, international, and independent oil and gas companies; and offers equipment overhauls and upgrades, pipeline inspection and integrity services, remote diagnostic and monitoring, and contractual service agreements. The company’s Technology Infrastructure segment manufactures jet engines, aerospace systems and equipment, and its replacement parts, as well as provides repair and maintenance services for commercial aircraft; military aircraft, including fighters, bombers, tankers, and helicopters; marine applications; and executive and regional aircraft. GE Segments' revenues 2008 in $ millions $80,000 $60,000 $40,000 $20,000 $- Energy Technology NBC Universal Capital Consumer & Infrastructure Infrastructure Finance Industrial This segment also produces healthcare products, including diagnostic imaging systems; offers transportation products and maintenance services; provides enterprise solutions using sensors for temperature, pressure, moisture, gas and flow rate, as well as non-destructive testing inspection equipment. GE’s NBC Universal segment engages in the production and distribution of films and television programs; operation of television stations and cable/satellite television networks, as well as theme parks. The company’s Capital Finance segment offers loans, leases, and other financial services to customers, including manufacturers, distributors, and end-users of 23
  • 24. equipment and major capital assets. Its Consumer & Industrial segment produces various house hold appliances, lighting products, and electrical equipment and control products, as well as provides related services. The company was founded in 1892 and based in Fairfield, Connecticut. Beta (Risk) Risks to our recommendation and target price include the possibility of a deeper than expected Global recession, as well as greater than expected credit losses in Capital Finance. Bl LTD Equity Tax Rate 1.46 $330,067,000,000 $104,665,000,000 5.5% Hamada’s equation: Bl= Bu { 1+ (1-Tax rate) LTD/Equity } So, Bu was found to be 0.367 Higher beta of 1.46 supports the above technical chart analysis of stock price of GE compared to DJI. GE has high risks compared to market. So, when market goes down like in current recessionary situation, GE stock price sinks more than a market does. Firm‟s business risk contains no leverage. It is the risk related to its operations. While levered beta contains both financial risks and business risks. Company‟s lower equity portion as compared to that of long term debt, shows its higher financial risk (Bl-Bu= 1.093) 24
  • 25. Industry Analysis & impact of current economy The volume of the electricity generated in US is expected to increase at about 1% annually in the five years through 2009. The industry will experience a medium level of volatility over this period with the annual real change in the revenue ranging from a decrease of 10.30% to increase of 4.9%. The impact of the current recession on this industry will be negative. The lower level of the commercial property development, rising level of unemployment, falling company profits, have in particular had a hard hit on the company. Lower level of capital expenditure will be reduced in the light of the recession which will drag down industry growth further. A slower global economy will also impact the export markets. Sales in the electrical equipment will be impacted by a downtown in the residential building activity and industrial production. The top five players account for the 33% of the industry revenue. Out of which GE contribution is 7.1%. The main factors affecting the industry performance is the downstream demand, industrial production index and the real GDP growth. 14 Company analysis & influence from financial & economic events G.E.'s industrial business is buffered from the cycles of big-ticket equipment orders by its services business, which involves maintaining, repairing and upgrading industrial products. In fact, services account for 30 percent of the revenue of G.E.'s industrial businesses, and 70 percent of the profits. Profits at G.E.'s media and entertainment unit, NBC Universal, fell 45 percent, pulled down by weak advertising for broadcast television and online and declining attendance at its theme parks. Profit margins fell in 2005, despite slow growth in labor costs, due to increases in material costs, which were not fully passed on to customers in the form of higher unit selling prices due in part 14 http://www.geconsumerproducts.com/pressroom/press_releases/company/company/ge_estaraward _2009.htm 2 IBIS World, Industry outlook, SIC Code 33531 www.ge.com 25
  • 26. to competitive pressures from imports. Industry profit margins are expected to improve in 2006 through 2007 due to: continued real growth in revenue; a greater concentration on higher margin products; improved pricing; industry consolidation; and the impact of company productivity and cost initiatives (such as from previous reductions in employee numbers, which increased revenue per employee). Profit margins will come under some pressure in 2008 due to higher raw material prices and a slowdown in sales in the last quarter. Margins in 2009 will be impacted by a decrease in sales and in capacity utilization. The value of total US imports of electrical equipment is expected to increase at an average annualized real rate of 5.1% in the five years through 2009. China increased its share of imports of industry products into the US, from 9.9% in 2004 to 14.6% in 2008. Product and service differentiation & diversification through globalization GE offers one of the most comprehensive portfolios of product for the energy industry. It offers technology for oil and gas, fossil, nuclear, solar and wind applications. It works after providing the most innovative ways to produce efficient and reliable power. Thus it helps the world that‟s demands a reliable supply of clean and dependable power. It moves from providing a simple maintenance service to sophisticated technology upgrades. 2008 Revenues in $ billions US Europe Pacific Basin Middle East & Africa Americas Other Global 3% 5% 8% 47% 13% 24% Source: GE Annual report 2008 1 The U.S. Department of Energy and the U.S. Environmental Protection Agency have awarded GE Consumer & Industrial the ENERGY STAR® Sustained Excellence award for the fourth straight year. Also this marks the sixth year GE has been acknowledged as an ENERGY STAR 26
  • 27. Partner of the Year. These awards recognize GE's tremendous efforts to create high-performance household appliance and lighting products that help reduce energy spending and protect the environment. GE has introduced a new product that is first incandescent-shaped energy smart CFL bulb. It accepts this product to be accepted by the people that want the energy savings and long life performance. GE Consumer and Industrial span the globe as an industry leader in major appliances, lighting and integrated industrial equipment, system and services. Thus GE initiatives to aggressively bring the market new technologies that help consumers meet pressing environment challenges, to deliver comfort, convenience and electrical protection and control. Thus being consumer oriented helps it to gain more profitability and thereby bringing it market share to boost. GE Global Exchange Services and GE Systems Services, to enter the burgeoning worldwide market for business-to-business e-commerce. Through the effort, GE plans to compete with the upstart leaders in the market, Commerce One and Ariba. GE Global Exchange Services will focus on four markets: Internet data exchange, enterprise application integration software, procurement software and services, and trading partner exchanges. GE Systems Services will provide global technology support to GE Global Exchange Services activities. Competitive analysis Siemens is Europe's largest electronics and electrical engineering company with worldwide operations in the industrial automation and control, information and communications, lighting, medical, power transmission, and transportation sectors. In the year ended September 30, 2007, Siemens generated net sales of approximately US$105.9 billion. The company's US subsidiaries accounted for 21.7% of consolidated net sales in fiscal 2007, and the US accounted for 35.2% of consolidated non-current assets. The company has recently focused on expanding operations in the US and has reorganized their US operations as Siemens Corporation. Citigroup Inc. doing business as Citi, provides a range of financial products and services to consumers and corporate customers. It mainly does its business through four segments: Global Cards, Consumer Banking, Institutional Clients Group and Global Wealth Management. Thus it involves itself in providing a wide range of services including the various credit cards, consumer 27
  • 28. financing, loans, securities and banking activities to advisory financial planning and wealth management. Electric equipment manufacturers in the US; Market share 2008 Rockwell Automation, Inc. 9% General Electric Company 7% Siemens AG ADS 6% ABB, Limited ADR 6% Eaton Corporation 5% 58% Baldor Electric Company 4% Schneider Electric SA 2% 3% Cooper Industries Limited Source: IBIS World , FDU online library 1 Citi announced today it is providing direct custody and clearing services (DCC) to clients in the Ukraine. This is the eighth new market Citi has opened in two years taking its proprietary network – the largest in the world – to 52 markets. Citi currently serves 27 markets in Europe, the Middle East and Africa. This will help it to give better services to its members and get hold to profitable profits and maintain the high quality of the services. This helps the capital market by providing the services required by the broker dealers and global custodian to support the trading and the investment activities around the world. Global Transaction Services offers integrated cash management, trade, and securities and fund services to multinational corporations, financial institutions and public sector organizations around the world. With a network spanning over 100 countries, Citi's Global Transaction Services supports over 65,000 clients. As of 4th quarter 2007, it held on average $245 billion in liability balances and $13.1 trillion in assets under custody. 15 3 http://www.citigroup.com/transactionservices/home/about_us/press_room/current/2008_0416.jsp 28
  • 29. Options Yes. There are options available on stock of GE. Maximum volume of call options were found to be in the money and put options were found to be out of the money. This volume trading of options indicates that investors expect the stock price of GE to go down from its current price of $12.69 as of May 1, 2009. So, we can say that current GE stock may be overpriced. Capital structure and Bond rating As of December 2008, Long term debt Short term debt Total Equity 330,067,000,000 248,610,000,000 104,665,000,000 Total Debt= 330,067,000,000 + 248,610,000,000 =$ 578,677,000,000 Debt in Capital Structure= Total debt/ Total debt + Total equity= 84.68% with 57% in long term debt & 43% short term debt. Rating Agency Bond rating Standard & Poor’s AA+ AA Fitch Bond yield Vs. Treasury yield curve We have taken following bond into consideration: Price 105.00 Coupon rate 5% Maturity date Feb 1, 2013 First coupon date Aug 1, 2003 29
  • 30. Stock ratings HOLD The Street Positive Buy ValuEngine D-F: Negative- lowest; Strongly underperform Price Target research in future Standard & Poor’s HOLD with $ 14.00 12-month target price Thus, we conclude that stock price of GE is likely to go up if you hold it for considerably long term. Upper Management Team Jeffrey Immelt Chairman & CEO Jeff Gaspin President Peter Ehrenheim President Keith Sherin SR VP & CFO Michael Neal Vice Chairman 30
  • 31. McDonald’s Corp. (NYSE: MCD) We can conclude from above chart that MCD has almost doubled the stock returns over the last 5 years. Company‟s cost effective fast food for consumers, makes it give stable returns over last year of bear market or recession. McDonald‟s Corporation, together with its subsidiaries, franchises and operates McDonald‟s restaurants in the food service industry worldwide. Its restaurants offer various food items, soft drinks, and coffee and other beverages. As of December 31, 2008, the company operated 31,967 restaurants in 118 countries, of which 25,465 were operated by franchisees; and 6,502 were operated by the company. McDonald‟s Corporation was founded in 1948 and is based in Oak Brook, Illinois. Beta (Risk) Bl LTD Equity Tax rate 10,186,000,000 13,382,000,000 30% 0.77 31
  • 32. Hamada’s equation: Bl= Bu { 1+ (1-Tax rate) LTD/Equity } Thus, Bu was found to be 0.5023 These betas near to market beta of 1, indicates the same volatility as the market has had since last 5 years. MCD has a volatility rank of 97, which is significantly higher than industry rank of 55.16 Firm‟s business risk contains no leverage. It is the risk related to its operations. While levered beta contains both financial risk and business risk. Company‟s almost equal equity and long term debt portions, show its considerable financial risk (Bl-Bu= 0.2677). Industry analysis By the turn of the century, in a single day an average of four out of every ten people frequented an eating establishment, and the total portion of the American food dollar spent eating out had grown to 45 percent. Despite being dominated in the advertising media by the mega fast-food 16 Value engine detailed research report MCD 32
  • 33. chains, such as McDonald's, most restaurants remained small operations into the twenty-first century.17 We believe that impact of current recession on the industry will be negative. Falling disposable incomes and the increasingly frugal consumer, arising from the recession will see this industry suffer in the current period. Consequently, consumers are likely to increase consumption of foods cooked inside the home, thereby reducing their expenditure on eating out. Rising unemployment and falling household incomes pose the biggest threat to industry growth, as consumers become more wary of their spending habits. Further, the high level of market saturation provides limited growth opportunities for expansion. Given that fast food outlets are considerably cheaper compared to full-service restaurants, consumers will shift their eating-out preferences to cheaper alternatives during the recessionary period. As a highly saturated industry with low barriers to entry, industry participation and employment are expected to decrease as the major franchised players continue to consolidate their operations in order to reduce competition. The industry is labor intensive given the need for personal, face to face service and labor input in all areas from acceptance of deliveries, order-taking, serving and cleaning, as well as in the management of each store. Revenue volatility is low due to the very high household penetration rate for quickservice meals. The industry also covers a wide variety of foodstyles, of appeal to changing consumer tastes and demand.18 Company analysis & influence from financial & economic events Since 2003, MCD has been on the move. It has come along with a stock price of $12.50 to $57. Their ability to innovate in the food service cannot be matched by any of its competitors. Although the market had too much move, the company‟s share is rising as investors are finding safe heaven in the Big Mac. One of the reasons to hold is also the global exposure. The inclusion of the „Plan to Win‟ since 2003 has shown a dynamic way in approaching the business.19 The strategy focused by McDonald has helped it in gaining higher sales, revenue and better result for the shareholders. Major focusing in brand affordability, menu variety and other choices it managed in increasing the global sales in spite of the present economic environment. 17 Business & Company resource center, FDU online library 18 IBIS World, Industry outlook, SIC Code 5812 19 http://www.cattlenetwork.com/Retail_Content.asp?contentid=289421) 33
  • 34. Thus the strength of the alignment between the company, its franchisees and suppliers has been the key to McDonalds‟s success over the years. U.S. Bank and Wells Fargo & Co. both recently announced that they‟re offering new lending programs that benefit McDonald‟s U.S. franchisees. The programs deliver favorable financing options on restaurant acquisitions, rebuilds and relocations, equipment purchases and restaurant improvements. Both banks also stressed that their payments, cash management, and savings and checking accounts and other small-business products can also be tailored to the needs of restaurant franchises.20 The stock price knocked down 14% because the company did so well in the first half of the last year that it was to match the growth rate. But the recent fall in the stock price is just because of the pathole in the drive through lane. McDonald strives to manage its momentum even in this economy. Month after month it has shown stronger than expected sales in the United States and abroad. Lastly the company had delivered a 55 consecutive monthly of increase in the global same store sales. The share of McDonald gained nearly 6% making the company one of the only two in the Dow Jones industrial average whose share price rose in 2008. The relentless focus in the recent years in improving the store operation and measuring progress has helped the company strive long. New service and meal menu is another reason for the companies keeping up. Thus it is the motto of quality, service, cleanliness and value that keeps it going. The external factors including the unprecedented volatility in foreign currency rates and commodity cost will bring the pressure on the revenue and the margin comparison on the company that would that would in turn affect the stock prices in the market. Product and service differentiation & diversification through globalization The global comparable sales of MCD increased 7.1% in January, 2009. In addition, the sales for the MCD worldwide restaurant were up by 2.6%. MCD continues to appeal to the customers by offering high quality, affordable meal options and unparalleled convenience. The better 20 http://moneycentral.msn.com/content/P118107.asp http://www.aboutmcdonalds.com/mcd/media_center.html 34
  • 35. performance of McDonald‟s was the result of the convenient operating hours, combination of the menu offerings and promotional activities. 2008 Revenues in $ millions 6% 18% 34% U.S. Europe APMEA 42% Other Countries Source: MCD 2008 Annual report 1 McDonald provides a great diversification in its services. Most of the restaurants are both counter and drive through with indoor and sometimes outdoor seating. It includes various theme restaurants like Rock and Roll and the 50‟s theme. Moreover the business model is slightly different from the most of the other fast food chains. Moreover McDonald serves the society by meeting its varied needs whether it‟s pertaining to its taste or the rituals.21 Competitive analysis Burger King is a global chain of fast food hamburger restaurants, which ranked No. 2 in the world behind McDonald‟s. The company has some 11,565 in the U.S. and more than 70 countries, of which 1,260 are company owned and 10,205 are franchised. Burger King has established several subsidiaries to develop strategic partnerships and alliances to expand into new territories; in Europe, Burger King's subsidiary Burger King Europe GmbH is responsible for the licensing and development of BK franchises in the that market, Africa and Western Asia. 21 http://www.spiritus-temporis.com/mcdonald%27s/emblem-for-globalization.html 35
  • 36. In Asia, the BK AsiaPac, PTE. Ltd. business unit handles franchising for East Asia, the Asian subcontinent and all Oceanic territories except Australia. Burger king was nominated as the best licensee of the year. This has helped it in providing the services with great speed and also addition of the new product and the new territories.22 Market Share in %, 2008 McDonald's Corp. 13% Yum1 Brands, Inc. 10% Wendy's/Arby's Group, Inc. 6% 52% Starbucks Corp. 6% Burger King Corp. 5% Doctor's Associates Inc. 5% Domino's Inc. Jack in the box, Inc. Other 2% 1% Source: IBIS World, Fast food restaurant 1 Burger king franchisee has improved the speed of service and operational intelligence with the help of PAR Technology which is an completely integrated technology solution. Through this system the counter along with the back office activities can be carried on simultaneously with ease and speed. It helps in managing the labor, inventory and in store production. Thus it has helped the firm in gaining the operational efficiencies thereby giving customer satisfaction and improvisation of the speed of service. McDonalds opened at $54.05. So far today, the stock has hit a low of $53.03 and a high of $54.14. Over the last 52 weeks the stock has ranged from a low of $45.79 to a high of $67.00. 22 http://www.marketintelligencecenter.com/articles/826583 http://www.ecommercetimes.com/story/10062.html www.nytimes.com 36
  • 37. Shares of MCD are trading lower after competitor Burger King Holdings reported preliminary third-quarter revenue of $600 million. Options Yes. There are options available on the stock of this firm. When we observe options trading for the firm, the higher volume traded options are found to be out of money. After observing volume trading for both call & put options for MCD, stock of MCD was found to be overpriced. This shows market expectations for the MCD‟s stock price to fall in specific time. Capital structure & bond rating As of December 2008, Long term debt Short term debt Total Equity 2,538,000,000 13,382,000,000 10,186,000,000 Total debt= 10,186,000,000 + 2,538,000,000 = 12,724,000,000 Debt in capital structure= 12,724,000,000/ (12,724,000,000+13,382,000,000) = 48.74% with 80% long term debt and 20% short term debt. Rating agency Rating Standard & Poor’s A Moody’s Aa2 Fitch A Bond yield Vs. Treasury yield 37
  • 38. We have taken following bond into consideration:23 Current price 106.55 4.125% Coupon rate Dec 1, 2003 First payment date June 1, 2013 Maturity 2.446% YTM 24 MCD bond yield Vs. US Treasury yield 1 Stock Ratings Analyst Rating B – buy with target price $65.45 The Street Positive- buy with fair value $64.70 ValuEngine Positive B- buy with target price $60 in 6 Price target research 23 Yahoo! Finance 24 Corporate bond yield was taken from www.investinginbonds.com 38
  • 39. months Standard & Poor’s Strong Buy- with target price of $66 in 12 months Shares are likely to be viewed as somewhat of a defensive play as the global economy slows, or even contracts, in 2009. Furthermore, the $2.00 per share annual cash dividend is an additional attraction to owning the shares. In summary, we view the shares as recession resistant, but not recession immune. Upper management team Name Position acquired Chairman Andrew McKenna Sr. Vice Chairman & CEO James Skinner President, COO & Director Ralph Alvarez CFO Peter Benson 39
  • 40. Vanguard Bond Index Fund Short (NYSE: VBISX) Vanguard Short-Term Bond Index is ranked among 343 Fixed Income General Short funds by S&P's three-year and overall rank of this fund. Funds are ranked on three year Sharpe Ratio. The Fund seeks to track the performance of a broad, market-weighted bond index. Based on an evaluation of certain characteristics of this fund, Standard & Poor's classifies Vanguard Short- Term Bond Index as a Fixed Income General Short fund. Fixed Income General Short Funds seek current income and preservation of capital. In pursuit of these objectives, the managers of such funds invest primarily in investment-grade corporate bonds, U.S. Treasury securities or bonds issued by U.S. government agencies.25 VBISX fund is from Vanguard family and it has been managed by Davis since January, 2005. It is headquartered in Valley Forge, PA. 25 Standard & Poor‟s, VBISX Fund report 40