1. ,
@npool
1

2. • Google !
2

3. • :
• : Pla0orm Target Clustering
• :
• , :
3

4. ,
4

5.
= +
(reason to pay):
(meaning to pay):
5

6.
6

7.
• Pla0orm Target Clustering:
7

8. !
/ !
8

9. = =
9

10. (tsd.)
10

11. 11

12. =
12

13. =
• = (informa@on
needs)
• =
13

14. ,
?
14

15. :
!
15

16. 1: (commodity) ‘ ’
• /
• =
• →
16

17. 2: Target Cluster
17

18. 1
• Pla0orm Target Clustering
• ,
→ (reason to pay)
• →
18

19. 2
• 1: Learnig English With The New York Times
• 2: Spiegel Wissen ( ;
)
• 3: Hyperlocal Journalism → 5 ?
• 4( ): /
• 5( ):
19

20.
• (Belonging): → ???
• (? Feeling Important)
• (Social Distribu@on)
20

21. Pla0orm Target Clustering
• = =
coverage waste
• accurate audience iden@fica@on
21

22. 22

23.
• +
•
• + (transac@on cost)
?
23

24. (Economies of meaning) 1
•“ / ” (From Great to Good
Businesses by Umair Haque)
• Good Business ≠ Don’t be evil! →
24

25. 2
• ← , , ,
• (trust) .
•
• (= )
25

26. 3
•‘ / ’ (= , )
‘ (economies of scale)’ ,
•‘ ’ ‘ ’, ‘ ’, ‘ ’
.
• , ‘ (culture of
meaning)‘ .
26

27.
•
• : +
• : (meaning to pay)
•
27

28. 1
• : (Flafr), (Fraxion)
• ,
• → ?
28

29. • hfp://www.youtube.com/watch?v=kwvExIWf_Uc
29

30. • hfp://www.youtube.com/watch?v=kwvExIWf_Uc
30

31.
• Peter Sunde: hfp://en.wikipedia.org/wiki/Peter_Sunde
• The Pirate Bay: BitTorrent
• ‘ ’
•“ ‘ ’ ”
• →
31

32. 2
•‘ ’
• :
• ‘ ’
• → : /
• Going from Great to Good!
•
• Open innova@on demands good behaviour first!
32

33. /
33

34. 1
• ‘ (linear)’
• 1: ‐ ‐
• /
• 2: ‐
• : ‘ ’
?
•
34

35.
35

36. 2
•
• / ,
• :
• : ‘ (afen@on)’
• : (Linking Value)
36

37. 3
•
•‘ ’ ,
• , ,
→ !
37

38. !
38