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Franchising
(Chapter 6)
Submitted To:
Ayesha Akhter
Assistant Professor
Department Of Finance
Jagannath University
Submitted By:
Riadh Mohammed Arif
ID: B-110203044
3rd Year 2nd Semester
Finance 6th Batch
Jagannath University
Submission Date :
6.1 Meaning of Franchising
Franchising is a system used by a company (franchisor) that grants others
(franchisees) the right and license (franchise) to market a product or service
under the franchisor’s trade names, trademarks, service marks, know-how and
method of doing business. It is a system for distributing products or services
through independent resellers. It is a format of mutual dependence which allows
both the franchisor and the franchisee realize profits and benefits.
6.1 Meaning of Franchising ( Cont’d)
Some Terms Regarding Franchising
Franchisor:
The licensing company in the franchise agreement.
Franchisee:
The independent owner of a franchise outlet who enters into an agreement with
a franchisor.
Franchise:
The right to use a specific business name and sell its goods or services in a
specific city, region or country.
6.1 Meaning of Franchising ( Cont’d)
Basic Ingredients of the Franchise:
The description of franchise system points out the crucial ingredients of a
franchise business. They are-
Franchise
A contractual
relationship
Branded
product or
service
Marketing
procedures
Common
public
identity
Combining
resources
6.2 Purposes of Franchising
The main purposes that are set to be achieved through business include
the following-
 To restore individual entrepreneurship.
 To provide an easily recognized and accepted product or service.
 To compete with big business.
 To allow consumers to buy good quality items or services at the right
price.
 To provide entrepreneurs a means to enter business with a low capital
investment and risk.
6.3 Types and Arrangements of Franchise
Franchises are found in practice as under:
 Sales Type Franchise
 Store Type Franchise
 Service Type Franchise
Manufacturers
Wholesalers
Retailers
Services
•Manufactures
•Wholesalers
•Retailers
•Wholesalers
•Retailers
•Retailers
•Services
and
and
and
and
Figure: Channel link of Franchising

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Franchising.pdf

  • 1. Franchising (Chapter 6) Submitted To: Ayesha Akhter Assistant Professor Department Of Finance Jagannath University Submitted By: Riadh Mohammed Arif ID: B-110203044 3rd Year 2nd Semester Finance 6th Batch Jagannath University Submission Date :
  • 2. 6.1 Meaning of Franchising Franchising is a system used by a company (franchisor) that grants others (franchisees) the right and license (franchise) to market a product or service under the franchisor’s trade names, trademarks, service marks, know-how and method of doing business. It is a system for distributing products or services through independent resellers. It is a format of mutual dependence which allows both the franchisor and the franchisee realize profits and benefits.
  • 3. 6.1 Meaning of Franchising ( Cont’d) Some Terms Regarding Franchising Franchisor: The licensing company in the franchise agreement. Franchisee: The independent owner of a franchise outlet who enters into an agreement with a franchisor. Franchise: The right to use a specific business name and sell its goods or services in a specific city, region or country.
  • 4. 6.1 Meaning of Franchising ( Cont’d) Basic Ingredients of the Franchise: The description of franchise system points out the crucial ingredients of a franchise business. They are- Franchise A contractual relationship Branded product or service Marketing procedures Common public identity Combining resources
  • 5. 6.2 Purposes of Franchising The main purposes that are set to be achieved through business include the following-  To restore individual entrepreneurship.  To provide an easily recognized and accepted product or service.  To compete with big business.  To allow consumers to buy good quality items or services at the right price.  To provide entrepreneurs a means to enter business with a low capital investment and risk.
  • 6. 6.3 Types and Arrangements of Franchise Franchises are found in practice as under:  Sales Type Franchise  Store Type Franchise  Service Type Franchise Manufacturers Wholesalers Retailers Services •Manufactures •Wholesalers •Retailers •Wholesalers •Retailers •Retailers •Services and and and and Figure: Channel link of Franchising
  • 7. Type Description 01 Business Format Franchises Based on a specific operating system; consist mainly of retail and service businesses. 02 Area Franchises Franchisees that have the right to run franchise on territorial basis; this allows franchisee to develop entire city, state or region. 03 Single Unit Franchises Franchisees that have the right to run franchise at only one site. 04 Multi Unit Franchises Franchisees that have rights to open several franchise units at once. Franchising agreements: 6.3 Types and Arrangements of Franchise (Cont’d)
  • 8. Type Description 05 Trade-name Franchises Franchises that develop from supplier relationship in ways similar to distributorship agreement. 06 Sub franchises Franchised outlets sold by area franchisees to other business people in their areas. 07 Piggyback Franchises Two or more franchised businesses that share space to offer a more comprehensive product or service to customers. 08 Convention Franchises Independent business that become franchised units of existing franchises. 09 Distributorships Franchisees that distribute products manufactured by franchisor or some other source. 6.3 Types and Arrangements of Franchise (Cont’d)
  • 9. 6.4 Benefits and Problems of Franchise Benefits:  Less stake of capital-installment and or deferred payment facility  Easy to manage credit  Management/ technical is obtainable with little/ no cost  Easy/ cost-free advises/ Consultancy is available  Available market and clients  Promotion and advertisement cost is very minimum Problems:  Profits need be shared with the parent company  After initial agreement, unfavorable terms often imposed  Compliance of the technology, very little scope for any R&D and innovation  If wants to remain only franchisee, franchise agreement may appear expensive  Most important decisions are taken by the parent company, hence no freedom of making such decisions  Most of the supplies at a higher prices to be had from the parent in spite of better alternatives
  • 10. 6.5 Favor Obtainable from the Parent Company Some favors that a franchisee normally enjoys from his parent franchisor:  Location selection and advice  Product, product design and product development  Marketing strategy, with emphasis on advertising  Help in the development of uniform image creating advertising modes & languages  Initial employee and management training  Negotiation of leases  Store Design and equipment purchasing  Standardized policies and procedures  Centralized purchasing with savings  Continued management counseling  Develop a set of customer service standards Financing at the start-up and afterwards
  • 11. 6.6 World Famous Franchise Business Top 10 Franchise in the United States: Franchise Parent Company Industry 1. Dominos Pizza Dominos Pizza Inc. Fast food 2. Chem-Dry Harris Research Inc. Maintenance 3. McDonald's McDonald's Corp Fast food 4. Jazzorcise Jazzorcise Inc Health 5. Packy the Shipper PNS Inc Business Service 6. Jani King Jani-king intl Maintenance 7. Novus Windshield Repair Novus Franchising Inc Auto Maintenance 8. Subway Sandwiches & Salads Doctors Associates Fast food 9. Burger King Pillsbury Co. Fast food 10. Coverall Coverall North America Maintenance
  • 12. 6.6 World Famous Franchise Business (Cont’d)
  • 13. 6.7 Points about which to Remain be Careful The parties desires to be involved in franchise business should be cautious about some points as under:  Consider the experience and reputation of the franchisor.  Ask questions of several existing franchises.  Agree on management assistance and promotion.  Examine territory. Find out if they can open other outlets.  Ask if they have participation in the decision for site selection.  Make sure they understand terminations , transfers , and renewals.  Ask if prices to the customers are predetermined or flexible.  Determine if the contract includes a “refine from entering similar business” clause.
  • 14. 6.8 Procedure for Evaluating franchise Opportunities If the parties interested to become franchisees piously they should follow the undernoted seven procedures, the risk of being in the wrong footing may be minimized to a great extent: 1. Do self analysis 3. Search out likely franchise candidates 2. Choose Product Services 4. Review checklist of questions 5. Get disclosure statement 6. Hire lawyer 7. Compare franchises and pick best one* Figure 6A: procedure for Evaluating Franchise Opportunities
  • 15. 6.9 Franchise Agreement A good basic franchise agreement will stipulate the conditions for both parties, and will contain information on: 1. Fees and initial cost 2. Product service method stipulations 3. Restriction upon purchase of materials 4. Record keeping requirements 5. Life of franchise 6. Termination 7. Royalties 8. Location and territorial rights 9. Training provisions 10.Controls of operations and performance standard
  • 16. 6.9 Franchise Agreement (Cont’d) Obligations of the Franchiser and the Franchisee: Franchisor Guarantees:  Use of company name  Management training  Financial help  Continuing management help  Wholesale prices on purchases Franchisee Obligations:  Paying franchise fees  Making minimum investment  Meeting quality standards  Following procedures  Maintaining business relationship
  • 17. 6.10 Cost of Finance Usually the initial franchise cost should include: 1. The franchise fee. 2. Land and building costs or lease deposits. 3. The location or site evaluation fee. 4. Working capital 5. Bookkeeping and Accounting Fees 6. Legal and Professional Fees 7. Insurance 8. Opening Product Quality 9. Utility Charges 10. Payroll 11. Debt Services 12. State and Local Licensee , Permits and Certificates
  • 18. Cost of Finance (Cont’d) A Method Of Arriving at the Cost of Buying an Existing Business Arriving at Ballpark Price: 1. Determine the total net asset value of the business: land, buildings, furniture, fixture, equipment, accounts receivable (if any), inventory, supplies, etc. 2. Subtract from net assets the total liabilities you will assume (if any). These include accounts payable, unpaid salaries, taxes, etc. this gives the adjusted tangible net worth of the business. 3. Determine the earning power of the business: a. Compute earning power of tangible net worth. Multiply the net asset evaluation by a percentage factor. This is what one could earn on the same amount of money invested b. Add the yearly salary that one could make by working elsewhere c. Subtract the total of a and b (earning power and salary power) from the net profit of the existing business (average of the last three years- before owner’s salary). d. This gives the personal earning power of the business.
  • 19. Cost of Finance (Cont’d) 4. Multiply earning power (Number 3) by the intangible goodwill factor. This “years of profit” figure would be: “-1”- if impact on community has been poor or management has been a detriment. “0”- if there is no value to goodwill. “1”- if the business has some intangible value, or it is a young business. “2”- if the business has had average acceptance in the community. “3”- if it is a very good and well-established firm. “4”- if it has an excellent reputation and is a well-seasoned business. 5. Add this figure (Number 3 X Number 4) to the tangible net worth (Number 2) 6. This gives an estimate of a fair final price to be paid for the business
  • 20. 6.11 When Owning a Small Business Through Franchise is not Advisable? Under the following situations owning a small business through franchise is not advisable:  No Sizable Demand  Discouraging Buying Habits  Too Many Litigations  Existent Franchises  No /Declining Goodwill  Unsatisfactory Financial Transactions  Unfavorable Terms
  • 21. 6.12 Financial Arrangements for the Franchisees The franchisee, depending on such factors as his own character, the use pattern of funds, and plan for repayment, has the option of a variety of types of loans from lending institution. The principal types of bank loans are: i. Straight Commercial Loans ii. Term Loans Bank may grant either unsecured or secured loans. The forms of security may vary, such as, the ones a. Endorsements, co-makers and guarantors may personally give surety for repayment b. Assignment of leases c. Ware house Receipts d. Trust Receipts; and e. Chattel Mortgage Other collateral type of loans offered by banks are:  loans on the franchisee’s accounts receivables  assigned savings  cash surrender values of life insurance policies  securities such as stock and bonds
  • 22. 6.13 Checklist for Evaluating a Franchise On the Franchise Opportunity Itself 1) Did your lawyer approve the franchise contract after he studied it paragraph? 2) Dose the franchise call upon you to take any steps which are, according to your lawyer, un-wise or illegal in your state, country, or city? 3) Under what circumstance s and what cost can you pull out of the franchise contract? 4) If you sell your franchise, will you be paid for your goodwill, or will the goodwill you have built into the business be lost by you 5) Does the franchise give you an exclusive territory for the length of the franchise? 6) Is the franchisor connected in any way with any other franchise companies handling similar merchandise or services? 7) If the answer to the last question is yes, what is your protection against this second franchise organization?
  • 23. Checklist for Evaluating a Franchise ( Cont’d) On the Franchisor: 1) For how many years has the On the franchisor been in business? 2) Will the franchisor you with: a) A management training program? b) An employee training program? c) A public relations program? d) Merchandising ideas? e) Franchising? 3) Will the franchisor help you find a good location for your franchise? 4) Is the franchisor adequately financed so that it can carry out its stated plan of financial help and expansion?
  • 24. Checklist for Evaluating a Franchise ( Cont’d) 5) Is the franchisor a one-man company with a trained and experienced management team-so that there would be always an experienced person as head? 6) Exactly what can franchisor do for you which you cannot do for yourself? 7) Does the franchisor have a reputation for honesty and fair dealing among the local entrepreneurs holding its franchise? 8) Has the franchisor shown you any certified figures indicating exact net profits of one or more going franchises, which you yourself checked with the franchisee? 9) Has the franchisor investigated you carefully enough to assure itself that you can successfully operate one of their franchise at a profit both to them and to you?
  • 25. Checklist for Evaluating a Franchise ( Cont’d) On you-the Franchisee: 1) How much equity capital will you need to buy the franchise and operate it until your sales revenues equal your expenses? 2) Where are you going to get the equity capital you need? 3) Are you ready to spend much or all of the rest of your business life with this franchisor, offering its product or services to your public? 4) Are prepared to give up some independence of action to get the advantages offered by the franchise? 5) Do you really believe you have the ability, training and experience to work to work smoothly and profitable with the franchisor, your employees, and your customers?
  • 26. Checklist for Evaluating a Franchise ( Cont’d) On your Market: 1) Have you made any study to find out whether the product or service which you prove to sell under franchise has a market in your territory at the prices you will have to charge? 2) What competition exists in your territory for the product or service from non- franchise firms and franchise firms? 3) Will the population in your territory increase, remain static, or decrease over the next five years? 4) Will the demand for the product or service you are considering be greater, about same, or less in five years?