Higher level engaging pitch deck to tell hospitality operators and suppliers what Hospitality Rising is all about.

4. “THE BIGGEST HOSPITALITY
RECRUITMENT AD CAMPAIGN
THAT THE UK AND BEYOND
HAS EVER SEEN”

5. “PLASTERED EVERYWHERE
FROM TV TO TIK TOK AND
BACK AGAIN!”

6. “WE NEED A
GOVERNMENT
SIZEDCAMPAIGN.”

7. “I WANT THIS TO BE
ARMY BE THE BEST
BUT FOR HOSPITALITY.”

9. “WHEN ALL IS SAID AND
DONE, A LOT MORE IS
SAID THAN DONE!”
Martin Wolstencroft, CEO,
ARC INSPIRATIONS

11. 2

32. CREATIVE ROUTE 1

33. LIVE FAST. WORK YOUNG.
What we need is a campaign that invites people to be part of
something. That takes people away from their boring life or
job towards a place they will feel alive, together. Community.
Belonging. It is all part of this task. We need a calling.
This concept stands for working in hospitality as a way of
staying young. Young at body. Young at heart. Working in
hospitality as an act of rebellion against the 9-5. Because it is
fast paced and exciting. Hospitality is an industry that’ll keep
your spirit young.

34. LIVE FAST. WORK YOUNG (VISUAL WORLD)

36. LIVE FAST. WORK YOUNG (TONE OF VOICE)

37. CREATIVE ROUTE 2

38. LOCAL LEGEND
The men and women who work in our local bars, pubs, cafes and
restaurants are all heroes. They’re all local legends. They’re the
selfless ones that get the fun started and keep it going. They’re the
ones that facilitate the good times and help them roll.
Because of this, these men and women get recognised in the street.
A friendly nod of appreciation. They’re a familiar face about town. A
minor celebrity amongst their peers. They’re local heroes. Local
Legends.
In this campaign we celebrate these local legends. Our campaign
salutes these unique men and women and invites others to join
them.

39. BECOME A LOCAL LEGEND (VISUAL WORLD)

41. BECOME A LOCAL LEGEND (TONE OF VOICE)

52. HOSPITALITY RISING = ACQ
SPRINGBOARD, CAREERSCOPE,
APPRENTICESHIPS etc = RET

57. May
Reinholdsson
Account
Manager
Forever Beta

58. Mark Wingett
Insights Editor
Propel
Jill Whittaker
MD
HIT Training

59. Fundraise period Feb 1st to May
12th
Planning and Ads made June,
July, Aug
Launch Q3 2022
First 12 months campaign

60. “THE REASON
MANCHESTER UNITED
WERE SO SUCCESSFUL
WAS THAT I ONLY EVER
WORRIED ABOUT 3
YEARS’ TIME AND NEVER
THIS SATURDAY’S GAME”
SIR ALEX FERGUSON