Presentation from SVAndroid Meetup on how Developers can evaluate and understand the ROI of projects and their impact on the business.

1. The Business
of Apps
@normanliang
March 1, 2012
@normanliang

2. About GetJar
• 2 Billion Downloads
• Millions of People and Devices
• Hundreds of Thousands of Apps and Developers
About Us:
• GetJar has 60 people, with
offices in San Mateo and
London.
• Backed by Accel and Tiger
Global.
@getjardev
@normanliang

3. You Can Learn
• How To Speak Product
• How To Speak Business
• How To Grow Your App
@normanliang

4. The App Business
Growth
A Better Product
A TechCrunch Article
Source:
beyondvc.com
@Getjardev
@normanliang

5. Source:
Worldclassrd.org
As the Developer
How long will this take
Is this what you want
Why we shouldn’t do it
@Getjardev
@normanliang

6. The Constant Dilemma
Developer
Product
• I just want to code
• How long will it take
• I don’t understand why
• It looks pretty simple
• It’s not in this sprint
• Where are we with this
project
• @Getjardev
• @normanliang

7. The Business View
• Growth is important
• Users validate the needs
• Revenue gets you more help
@Getjardev
@normanliang

8. An Online View
• How many of our users are on mobile?
• Does our business model fit here?
• Are we using the right partners and
channels?
@Getjardev
@normanliang

9. What Can You Do?
• Think about the design
• Prepare a plan
• Understand the business
@normanliang

10. Setting the Stage
Average lifetime revenue is $25,000 per app
• Agree on the Goals
• Agile Development
• Measure the Results
@normanliang

11. Consumer purchase experience
Build The Funnel
Spend 200 Gold from wallet balance,
shared across the GetJar ecosystem
Download from Android Market
and earn 30 Gold
Earning notification returns
consumer to your app
@Getjardev
@normanliang

12. See the Next Step
Download GetJar Rewards
app from Android Market
and earn 100 Gold
@normanliang
12

13. Check the Functionality
Will this work?
If I click here, this
should happen.
@Getjardev
@normanliang

14. Make It Happen
@getjardev
@normanliang

15. Thank you
Norm Liang
developer.getjar.com
@normanliang
@getjardev
norm@getjar.com
@normanliang