Présentation NamSor lors du lancement du réseau 'Diasporas, Digital, Développement' au NUMA, le17/12/2015.

1. Elian Carsenat, NamSor2015-12-15
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Diasporas
Digital
Développement

2. Founder Bio
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Elian CARSENAT, a computer scientist trained at ENSIIE/INRIA, started
his career at JP Morgan in Paris in 1997. He later worked as
consultant and managed business & IT projects in London, Paris,
Moscow and Shanghai.
In 2012, Elian created NamSor, a piece of sociolinguistics software to
mine the 'Big Data' and better understand international flows of
money, ideas and people. NamSor helps answer the perennial
question all countries ask about their diasporas – who are they,
where are they and what are they doing.
NamSor has been used to attract Foreign Direct Investments (FDI), to
build-up international collaboration within scientific communities, to
attract and facilitate Diaspora investment in Start-ups...
as well as other use cases.
http://fr.linkedin.com/in/eliancarsenat/en

3. Développement:
Les Diasporas et le Digital changent la donne
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 Tous migrants
 Les immigrés français à Londres, Genève, Berlin, Dubai, SF, NYC, ...
 2007 émigration ‘flash’ des Italiens, Espagnols vers UK, Allemagne
 Ici et là-bas,
 cf. Dana Diminescu ‘Les migrants connectés’
 Anciens monopoles (Télécom, Banque/Transfer d’Argent,
Aérien..) fragilisés par l’Internet qui se commoditise
 Afrique : de l’aide paternaliste vers “aide toi toi-même”, via
les ressources de la Diaspora : argent, talents, networking

4. France among top5 remittances recipient
due to emigration of highly qualified workers
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“According to the World Bank, France benefited from a huge remittance inflow of $18.9bn
in 2011, more than the $14.8bn that left the country.” Source: The Guardian

5. NamSor sorts Names
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 Names are meaningful : we use sociolinguistics to extract their
semantics and deliver actionable intelligence.
 Names reflect cultural Identity
 NamSor data mining software
recognizes the linguistic or cultural
origin of names in any alphabet /
language, with fine grain and high
accuracy.

6. Some of our credentials
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 Invest Lithuania, Vilnius Institute of BioTech
(LifeSciences), Global Lithuania Leaders (GLL)
 Diaspora Matters, Connect Ireland
 HomeStrings (Diaspora Bonds, US AID)
 Invest In France (Business France)
 The City of Boston
 Information Technology & Innovation Foundation (ITIF)
 A Swedish NGO
 Some of the World’s Top Universities: INSEAD, GWU..

7. 7
Gender Gap
in
Science

8. Mining 3M twitter names to map Diasporas
Who are they, where are they and what are they doing?
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Source: Twitter
Source: Twitter
Visualization : CartoDB
Data Mining: NamSor

9. Les Français de l’étranger ‘connectés’,
Que font-ils? Comment bénéficier de ce capital ?
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 Flux migratoires en Europe: Londres, 4e ou 6e ville de France ?
 Londres 2e ville française connectée devant Lyon
 Et aussi: Silicon Valley, Israël, Suisse, Singapour, Dubaï…

10. The City of Boston geo-demographics
(Portuguese, Spanish, Italian, India, Pakistan, China, ...)
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Source: Boston Voters List
Visualization : ESRI
Data Mining: NamSor

11. Tunisian geonomastics
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Source: http://www.geopatronyme.com
© 2015 NamSor™ - all rights reserved.

12. Diasporas in Science
(in collaboration with French INSERM)
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Thomson Reuters WebOfScience (6 countries, 250k scientists, 50k papers)
“Analysts uncovered amazing patterns in the way scientists’ names correlate with whom they publish, and who
they cite in their papers - not just in case of a particular country, but globally. Tania Vichnevskaia of the French
National Institute for Health (INSERM) presented the paper ‘Applying onomastics to scientometrics‘ at IREG
International symposium 2015 organised by University of Maribor and Shanghai Jiao Tong University. The
paper was prepared jointly with NamSor, a private start-up company specialized in mapping international
Diasporas.”
Source: WoS; Data Mining: INSERM with NamSor

13. Cancer Research in Poland and Slovenia
Examining the ‘brain drain’
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In the Polish Corpus, we look at co-
authors with Polish names, affiliated
abroad.
Top countries:
1. US,
2. Great-Britain,
3. Germany.
In the Slovenian Corpus, we look at co-
authors with Slovenian names,
affiliated abroad.
Top countries:
1. Great-Britain,
2. US,
3. Germany.
Source: WoS; Data Mining: INSERM with NamSor

14. Scholar names in some Canadian Universities
Chinese, Indian, Iranian, Moroccan, Italian names
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Canadian Science Policy Conference - CSPC2015

15. Mining 150k names in Patents to see
where the Turkish ‘brain juice’ flows15
Excerpt from NamSor presentation at Turkish Migration Conference, TMC2014, Regent’s University

16. “Incredible India” – 1.2 BN People
Indian onomastics by State/Union Territory
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Names in LATIN, BENGALI, DEVANAGARI, GUJARATI, GURMUKHI, KANNADA, MALAYALAM,
ORIYA, TAMIL, TELUGU, ARABIC

17. 17
 Some of the most influent innovation players in all sectors:
entrepreneurs, venture capitalists (VCs), business angels,
startup professionals ... ‘Tech’ movers and shakers.
Nombre de profils AngelList 1,466,467
dont: ayant un nom français 68,347 5%
dont: déclarant être en France 6,731 0.5%
dont: voulant investir en France 785 0.1%
markets weight
mobile 37,065
consumer internet 36,129
enterprise software 31,751
clean technology 24,862
health care 24,048
e-commerce 6,756
SaaS 5,882
social media 5,155
digital media 4,166
big data 3,772
marketplaces 3,767
education 3,037
social commerce 3,023
financial services 2,855
analytics 2,453
health care information technology 2,224
advertising 2,159

18. 18
Who’s in
Crunch

19. Qui était à la COP21?
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~20,000 délégués officiels
 354 délégués officiels du Maroc
 et aussi,
 Ahmed Aboutaleb (Maire de Rotterdam)
 ...
 Le Maroc saura-t-il capitaliser sur les MREs (Marocains
résidents à l’étranger) pour le succès de COP22?
Source: COP21 inf03p0x.pdf 11dec2015; NamSor

20. originating FDI leads
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 NamSor™ announces FDI Magnet, a new offering for Investment Promotion Agencies.
 What is the Idea behind it: “ As recently as 1986 Ireland was one of the poorest countries in the European
Union (EU), but today it is one of the richest. The engine of this new Irish prosperity has been Foreign Direct
Investment (FDI). [Between 1986 and 2002], the Irish have done almost everything right. They have
attracted huge amounts of money from America – due largely to a century of personal and familial ties –
and they have used this money to build factories ”.
 A successful approach which Milda Darguzaite, the Managing Director of Invest Lithuania, considers relevant
for her own country. With three million people living in Lithuania and nearly one million people of Lithuanian
origin living abroad, there is a good many personal and familial ties to be leveraged to attract new
investment projects to the country. NamSor name recognition software helped discover those ties.
 Recognizing names and their origin in global professional databases allows Investment Promotion Agencies
to identify potentially interesting high profile contacts in different countries / industrial sectors and reach out
to them. Another method to accelerate the origination of new leads is to better understand and leverage
the existing network of foreign businessmen in the country itself.
 NamSor™ filters data from millions of meaningless elements to a few dozen actionable names.
 Domas Girtavicius, a Senior consultant at Invest Lithuania, said "we were impressed by the accuracy of the
name recognition software: it reliably predicts the country of origin and the number of false positives is fully
manageable". Elian Carsenat, the founder of NamSor™, said "searching for names in the Big Data is like
seeking a gold needle in a haystack: doable once the right tool exists".

21. On Twitter, the first ambassadors of
‘Invest in Ireland’ are the Irish themselves
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@IDAIreland : 21k followers
(audience by origin / culture recognized by NamSor)
Ireland
Great Britain
Italy
Spain
Sweden
France
Germany
Denmark
Turkey
Austria
Other
Source:
FDIMagnet.com

22. A few Irish economists outside of Ireland
among 44k of the world’s top economists
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+ many more
Who are they? Can they help promote inbound FDI?
RePEc_affiliations_data_na
meLNFN university country
Fitzgerald, Timothy Montana State University-Bozeman
McGuinness, Seamus Flinders University of South Australia au
McGuinness, Seamus Institute for the Study of Labor (IZA) de
Fitzgerald, John M. Bowdoin College
Fitzgerald, John D. Economic and Social Research Institute (ESRI) jp
O'Sullivan, Roisin Smith College
Judge, Eamonn Leeds Metropolitan University gb
Walsh, Darragh M. Economic and Social Research Institute (ESRI) jp
Dowd, Timothy A. Government of the United States gov
O'Dea, Cormac University College London (UCL) gb
O'Connell, Stephen D. City University of New York (CUNY)
Cunningham, Brendan United States Naval Academy
Cunningham, Thomas E. Stockholms Universitet se
Costello, Christopher University of California-Santa Barbara (UCSB)
Sullivan, Patrick J. Government of the United States gov
Fitzsimons, Vincent G. University of Bradford gb
Higgins, Matthew J. Georgia Institute of Technology
McSweeney, Brendan Royal Holloway gb
McLaughlin, Patrick A. George Mason University
Slattery, Edward Government of the United States gov
Quigley, E. Matthew Federal Reserve Bank of Boston
Driscoll, John C.
Federal Reserve Board (Board of Governors of
the Federal Reserve System) gov
McDermott, John B. Fairfield University
McCabe, Brendan University of Liverpool gb
McHugh, Timothy Federal Reserve Bank of Chicago
O'Leary, Christopher J. W.E. Upjohn Institute for Employment Research
Carroll, Kathleen A. University of Maryland-Baltimore County
Elliott, William B. University of Texas-El Paso
Cummins, Joseph R. University of California-Riverside
Devitt, Conor Economic and Social Research Institute (ESRI) jp
Brennan, Timothy J. Resources for the Future (RFF) gov
McBride, William D. Government of the United States gov

23. Names in Big Business
We’ve analyzed the names of 500,000 C-level executives in EU
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Who is Irish/ connected to Ireland?  examples (right)
+ many more
Company Name Country/RegionSales, USD Executives Job Title
Pricewaterhousecoopers Asesores De Negocios SlSpain 155,336,212 PATRICK FITZGERALD Alternate
Idb Belgium Nv Belgium 131,525,600 Cathal Fitzgerald Delegated
Apple Retail Spain Sl Spain 102,221,012 EAMONN CLANCY Alternate
BioGaia AB Sweden 45,783,720 Eamonn Connolly Senior Vic
Trio Lsl As Estonia 3,223,590 Deirdre Murphy Sharehold
Groupe Steria SCA France 2,264,989,392 Bridget Cosgrave Member-
Time Export A/S Denmark 12,690,157 Thomas O'Dowd
Inchcape Retail Ltd England 2,015,691,855 Connor Mccormack Director
Morales E Hijos Sa Spain 69,424,715 DONAL M. O'DRISCOLL Member o
HSBC Holdings Plc United Kingdom103,279,431,491 Patrick McGuinness Media Re
Kamenitza-Ad Bulgaria 91,543,172 Eamonn Murphy Director
Idb Belgium Nv Belgium 131,525,600 Charles Fitzgerald Delegated
International Ice Hockey Federation (Iihf)Switzerland 42,857,424 J. Murray Costello Vice Pres
Ardmore Construction Ltd England 466,731,537 Cormac Byrne Managing
Halliburton Energy Services NvBelgium 29,366,907 Oliver Fitzgerald Delegated
Inmarsat Plc United Kingdom1,365,560,648 Padraig Dowd VP-Comm
Syncreon Netherlands B.V. Netherlands 83,964,680 Patrick Enright Managing
Coventry University England 268,052,380 Andrew O ShaughnessyTrustee
Telefonica Investigacion Y Desarrollo SaSpain 128,791,296 DEREK MCMANUS Member o
Pps Project Specialists LimitedCyprus 35,000,000 Philip D. Costelloe Director
Jelgavas Cukurfabrika Latvia 24,463,123 Eamonn Collins Board Me
Logica Nederland B.V. Netherlands 659,968,560 Seamus Keating Managing
Bank Zachodni WBK SA Poland 1,552,766,463 Eamonn Crowley Head-Fina
Afren Plc United Kingdom578,473,207 Niall J McCormack Exploratio
Ses Digital Distribution Services SarlLuxembourg 28,832,982 Padraig Carthy Partner
SAP AG Germany 18,445,968,000 William R McDermott Co-Chief
Frutas Iru Sa Spain 67,233,670 DONAL O. DRISCOLL Member o
Kerry Ingredients (Uk) Ltd England 658,927,179 Garrett Walsh Director
Istituto Mediterraneo Per I Trapianti E Terapie Ad Alta Specializzazione SrlItaly 121,769,568 MICHAEL COSTELLOE General m
Sophos Ltd. United Kingdom268,497,921 Michael E McGuinness SVP-Worl
UBMPlc United Kingdom1,511,148,660 James O'Shaughnessy Manager-
Eurotec Srl Italy 112,452,138 CHRISTOPHER O'HERLIHYMember o
Interbat D.O.O. Slovenia 15,574,339 Michael Mcdonagh Managing
Syncreon Netherlands B.V. Netherlands 83,964,680 Michael Enright Managing
Srb Polska Sp Z O O Poland 29,183,312 Mccarthy Patrick Board Me
Guardian News & Media Ltd England 304,704,864 Sheila Fitzsimons Director
Fluor Ltd England 617,691,836 Patrick Flaherty Managing

24. Who’s doing business in Ireland
Use existing investors/foreign C-level referrals
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Most C-level execs in Ireland have Irish names. Who are the others?
+ many more
Source: Factiva C&E+NamSor
Company Name Country/RegionSales, USD Executives Job Title att10country
Varde Investments (Ireland) LtdIreland 37,337,486 Krzysztof Drozd Director x PL
Ns Financial Services CompanyIreland 281,907,530 Boudewijn Van Dijk Director x NL
Permanent TSB Group Holdings PlcIreland 1,845,504,000 Piotr Skoczylas Non-Executive Directorx PL
Populis Ireland Limited Ireland 52,059,114 Salvatore Esposito Director x IT
Mitsui Sumitomo Reinsurance LtdIreland 120,433,034 Yoshihiro Tsuchiya Director x JP
Zentrix Industries Limited Ireland 48,818,710 Guillermo Ceja GonzalezDirector x ES
Damico Tankers Ltd Ireland 267,848,000 Flemming Carlsen Director x DK
Luxottica Trading & Finance LtdIreland 399,382,886 Alessandro Ferraris Director x IT
Hitachi Koki Europe Ltd Ireland 23,202,361 Hiroaki Matsumoto Director x JP
Chemstar Tankers Ltd Ireland 13,044,176 Huseyin Yardimci Director x TR
Pioneer Investment Management LtdIreland 264,307,114 Giordano Lombardo Director x IT
Georgia-Pacific Ireland Ltd Ireland 53,689,748 Jeroen De Vries Director x NL
Wagram Insurance Company LtdIreland 15,874,397 Jean-Louis Thebault Director x FR
Alps Electric (Ireland) Ltd Ireland 50,539,422 Yoshihiro Murakami Director x JP
Asl Aviation Group Limited Ireland 555,249,904 Benoit Timmermans Director x BE
Commprove Ltd Ireland 18,738,957 Dominique Pitteloud Director x CH
Travel & Leisure Reinsurance LtdIreland 18,657,635 Fernando Echevarria Director x ES
Chemstar Tankers Ltd Ireland 13,044,176 Servet Yardimci Director x TR
Smbc Aviation Capital LimitedIreland 617,416,000 Yoshinori Kawamura Director x JP
Kdb Ireland Ltd Ireland 17,816,918 Byung Ho Kim Director x KR
Rbc Reinsurance (Ireland) LtdIreland 12,570,461 Oluremi Adejumo Company Secretaryx NG
Iberdrola Finance Ireland LimitedIreland 127,814,262 Juan Carlos Rebollo Director x ES
Adidas International Re Ltd Ireland 21,471,490 Hirotoshi Murakami Director x JP
Fgl Aircraft Ireland Ltd. Ireland 27,609,106 Hironobu Kitajima Director x JP
Daiwa Securities Trust Europe LtdIreland 22,587,986 Tsutomu Yamabe Director x JP
Cr2 Ltd Ireland 20,419,243 Franky Van Damme Director x BE
Cosmo Technologies Ltd Ireland 14,695,980 Giuseppe Cipriano Director x IT
Smbc Aviation Capital LimitedIreland 617,416,000 Shinichi Hayashida Director x JP
Clonmel Healthcare Ltd Ireland 62,287,341 Hartmut Retzlaff Director x DE
Ranbaxy Ireland Ltd Ireland 46,059,435 Debashis Das Gupta Director x IN
G A Corporation Finance Ltd Ireland 11,534,745 Riccardo Colombi Director x IT
Business in Ireland
(based on 20k names of C-level executives)
IE
GB
FR
Other

25. Using NamSor API
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Option 1/
Online
Option 2/
RapidMiner Extension

26. Thank you!
Elian CARSENAT,
elian.carsenat@namsor.com
Phone : +33 6 52 77 99 07
http://www.namsor.com/
26
Juillet 2013, Ambassade de Lituanie à Paris