introduction to MASS MEDIA
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This document discusses different topics related to mass media, including the various types of mass media like press, radio, television and the internet. It talks about the functions of mass media in informing, educating and entertaining audiences, as well as advertising. The document also mentions various radio stations, types of radio programs, TV shows, newspapers, magazines and their sections. It addresses the influence of mass media and potential ways to reduce negative impacts.
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Class2 Media And Comm
The document discusses the role and influence of mass media in society. It notes that mass communication has evolved significantly over time with new technologies and that the business side of media is struggling to adapt. Additionally, it explains that media outlets are businesses influenced by advertisers as advertising dollars fund most media, and that media consolidation has placed greater influence in fewer hands.
Media 1
This document contains questions about various topics related to media. It is divided into three parts. The questions cover where people get their news from, what types of magazines and newspapers they read, how they use social media, attitudes toward different news sources and their reliability, the impact of the internet and technology on how news is accessed and shared, and qualifications for working in journalism.
Understanding Media - Class 7 Civics (Social Studies)
In mass communication, media are the communication outlets or tools used to store and deliver information or data.[1][2] The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.[3]
The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media.[4] Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.[5] Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture.[6]
The term media in its modern application relating to communication channels was first used by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. The phrase mass media (according to H.L. Mencken) was used as early as 1923 in the United States.[7][8]
The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, such as newspapers, radio, or television."[9]
This ppt it by Rianna Chaturvedi, a class 7 student herself. Please let her know your thoughts on this presentation.
Mass Media And Its Influence
The document discusses the influence of mass media on society. It argues that mass media, through various platforms, shapes people's perceptions of themselves, others, and societal structures. Americans come to understand political, economic, educational, and other structures through media portrayals. Similarly, media influences how individuals and events outside the U.S. are interpreted. The media also affects youth through both positive and negative portrayals of topics like sports, relationships, and substance use in television, movies, and music videos.
Voting behaviour impact_of_the_media
Newspapers, television, and the internet all influence voting behavior in UK elections. Newspapers tend to reflect the political views of their owners and can influence voters, though their impact may be exaggerated. The tabloid The Sun in particular is often credited with swaying elections through its endorsements of parties. Television provides balanced coverage of parties and leadership debates that some viewers find informative. While parties utilize websites, social media, and online fundraising, the internet likely had less impact on the 2010 election than initially predicted, as newspapers and television remain the primary sources of political news for many voters.
POPC 2900 Television as Popular Culture Final Exam Essays (Spring.docx
POPC 2900: Television as Popular Culture Final Exam Essays (Spring 2018)
Each of the following essay questions is worth 10 points. You may receive partial credit due to the quality of your responses. Please be as specific and detailed as possible in your answers as possible. You are to choose Any FIVE of the following from 1 to 11. Responses should be approximately 1-2 pages for essay question, So 5 pages at least, (double spacing) in length. There is no need to cite any of your facts.
Please discuss the power of advertising as discussed in class and in the textbook. How is advertising incorporated into modern programming? What do you believe makes an ad effective? What are some of the more successful advertising strategies? Do you think TV commercials are influential on you? Have you ever bought a product simply based on its ad campaign? Do you think that ads are becoming too intrusive in television and in our modern media as a whole? What do you think is the best and worst TV commercial currently running?
1. Situation comedies underwent a dramatic revolution in the 1970s. How did programs like MASH, All in the Family, Good Times, Maude, & Mary Tyler Moore differ from the sitcoms of the previous decade? What types of issues were discussed on these programs and how were women/minorities represented in this era? Which sitcom of this era do you believe had the greatest impact and why? Finally, how would you compare the state of the today’s sitcoms with those produced in the 1970s?
2. What TV program or TV event has had the greatest impact upon you and why? Please explain your own “relationship” with TV. Are you an active viewer – do you seek out thought-provoking programming or do you see TV as merely a form of entertainment? Has the quality of TV programming improved with the rise of so many channels in recent years? What do you think is the most important thing you have learned about TV this semester? Has this course altered any previous notions you may have had about television?
3. The 1950s sitcom I Love Lucy remains a landmark of American television. What were the elements that made this program so important – both in front of and behind the camera? What is your view of the depiction of Lucy Ricardo? Do you agree or disagree (and why) that she is a feminist icon? What are some of the elements that this program had that helped it establish the sitcom as one of the most dominant TV genres? What is your opinion on the state of the sitcom today? Do you think there is a current sitcom that will (like Lucy) still be viewed decades into the future?
4. The representation of Blacks, ethnics, and other minorities has changed dramatically on TV over the last 50 years. Please briefly discuss 3-4 moments that you believe were significant is TV’s move away from broad ethnic or racial stereotypes. How would you rate TV today in its depictions of these groups? For example, do you think a program like Jersey Shore is de.
Pol Comm 7 Mediated Society
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Mass Media
Mass Media - refers to every medium or source which is used to connect and communicate with a large number of people at
once.
Recommended
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The document discusses the role and influence of mass media in society. It notes that mass communication has evolved significantly over time with new technologies and that the business side of media is struggling to adapt. Additionally, it explains that media outlets are businesses influenced by advertisers as advertising dollars fund most media, and that media consolidation has placed greater influence in fewer hands.
Media 1
This document contains questions about various topics related to media. It is divided into three parts. The questions cover where people get their news from, what types of magazines and newspapers they read, how they use social media, attitudes toward different news sources and their reliability, the impact of the internet and technology on how news is accessed and shared, and qualifications for working in journalism.
Understanding Media - Class 7 Civics (Social Studies)
In mass communication, media are the communication outlets or tools used to store and deliver information or data.[1][2] The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.[3]
The development of early writing and paper enabling longer-distance communication systems such as mail, including in the Persian Empire (Chapar Khaneh and Angarium) and Roman Empire, can be interpreted as early forms of media.[4] Writers such as Howard Rheingold have framed early forms of human communication, such as the Lascaux cave paintings and early writing, as early forms of media.[5] Another framing of the history of media starts with the Chauvet Cave paintings and continues with other ways to carry human communication beyond the short range of voice: smoke signals, trail markers, and sculpture.[6]
The term media in its modern application relating to communication channels was first used by Canadian communications theorist Marshall McLuhan, who stated in Counterblast (1954): "The media are not toys; they should not be in the hands of Mother Goose and Peter Pan executives. They can be entrusted only to new artists because they are art forms." By the mid-1960s, the term had spread to general use in North America and the United Kingdom. The phrase mass media (according to H.L. Mencken) was used as early as 1923 in the United States.[7][8]
The term medium (the singular form of media) is defined as "one of the means or channels of general communication, information, or entertainment in society, such as newspapers, radio, or television."[9]
This ppt it by Rianna Chaturvedi, a class 7 student herself. Please let her know your thoughts on this presentation.
Mass Media And Its Influence
The document discusses the influence of mass media on society. It argues that mass media, through various platforms, shapes people's perceptions of themselves, others, and societal structures. Americans come to understand political, economic, educational, and other structures through media portrayals. Similarly, media influences how individuals and events outside the U.S. are interpreted. The media also affects youth through both positive and negative portrayals of topics like sports, relationships, and substance use in television, movies, and music videos.
Voting behaviour impact_of_the_media
Newspapers, television, and the internet all influence voting behavior in UK elections. Newspapers tend to reflect the political views of their owners and can influence voters, though their impact may be exaggerated. The tabloid The Sun in particular is often credited with swaying elections through its endorsements of parties. Television provides balanced coverage of parties and leadership debates that some viewers find informative. While parties utilize websites, social media, and online fundraising, the internet likely had less impact on the 2010 election than initially predicted, as newspapers and television remain the primary sources of political news for many voters.
POPC 2900 Television as Popular Culture Final Exam Essays (Spring.docx
POPC 2900: Television as Popular Culture Final Exam Essays (Spring 2018)
Each of the following essay questions is worth 10 points. You may receive partial credit due to the quality of your responses. Please be as specific and detailed as possible in your answers as possible. You are to choose Any FIVE of the following from 1 to 11. Responses should be approximately 1-2 pages for essay question, So 5 pages at least, (double spacing) in length. There is no need to cite any of your facts.
Please discuss the power of advertising as discussed in class and in the textbook. How is advertising incorporated into modern programming? What do you believe makes an ad effective? What are some of the more successful advertising strategies? Do you think TV commercials are influential on you? Have you ever bought a product simply based on its ad campaign? Do you think that ads are becoming too intrusive in television and in our modern media as a whole? What do you think is the best and worst TV commercial currently running?
1. Situation comedies underwent a dramatic revolution in the 1970s. How did programs like MASH, All in the Family, Good Times, Maude, & Mary Tyler Moore differ from the sitcoms of the previous decade? What types of issues were discussed on these programs and how were women/minorities represented in this era? Which sitcom of this era do you believe had the greatest impact and why? Finally, how would you compare the state of the today’s sitcoms with those produced in the 1970s?
2. What TV program or TV event has had the greatest impact upon you and why? Please explain your own “relationship” with TV. Are you an active viewer – do you seek out thought-provoking programming or do you see TV as merely a form of entertainment? Has the quality of TV programming improved with the rise of so many channels in recent years? What do you think is the most important thing you have learned about TV this semester? Has this course altered any previous notions you may have had about television?
3. The 1950s sitcom I Love Lucy remains a landmark of American television. What were the elements that made this program so important – both in front of and behind the camera? What is your view of the depiction of Lucy Ricardo? Do you agree or disagree (and why) that she is a feminist icon? What are some of the elements that this program had that helped it establish the sitcom as one of the most dominant TV genres? What is your opinion on the state of the sitcom today? Do you think there is a current sitcom that will (like Lucy) still be viewed decades into the future?
4. The representation of Blacks, ethnics, and other minorities has changed dramatically on TV over the last 50 years. Please briefly discuss 3-4 moments that you believe were significant is TV’s move away from broad ethnic or racial stereotypes. How would you rate TV today in its depictions of these groups? For example, do you think a program like Jersey Shore is de.
Pol Comm 7 Mediated Society
Discussion of the role of the media on democracy, examples pertain to the UK. Seventh lecture for final year students on the Political Communication option in Bournemouth University
Mass Media
Mass Media - refers to every medium or source which is used to connect and communicate with a large number of people at
once.
IMPACT OF MASS MEDIA
This document discusses the impact of mass media on youth. It begins by defining mass media and providing examples such as television, radio, newspapers, mobile phones, the internet, and cinema. It then explores both the positive and negative influences of each type of mass media on teenagers. Positively, mass media can educate, entertain, and inspire youth. However, it can also lead to issues like distorted body image, cyberbullying, lower academic performance, and increased consumerism and violence exposure. The document concludes by recommending ways to handle mass media influences, such as setting limits on screen time and discussing the realistic nature of media messages.
the role of influence of print and electronic media on public opinion
This document summarizes an English project investigating the influence of print and electronic media on public opinion. The project contains an introduction, methodology, types of media influences, and conclusions. The student analyzes how media shapes perceptions through psycho sells and cultural icons. Both positive and negative effects are examined, with media influencing government policies and agenda through issue highlighting and directing public opinion.
COURSE LECTURESREVISIT THIS PAGE OFTEN CONTENT IS SUBJECT T
COURSE LECTURES
REVISIT THIS PAGE OFTEN: CONTENT IS SUBJECT TO CHANGE WITH NOTICE.
THIS IS A MEDIA CLASS SO WE WILL BE COVERING MEDIA
CONTENT/CURRENT-EVENTS IN REAL TIME.
MODULE 1 DIGITAL MEDIA AND CONVERGENCE
TOPIC 1— INTRODUCTION TO THE COURSE MEDIA AND MASS COMMUNICATION
Communication, in its simplest form, can be defined as shared meaning.
Using an old-fashioned communication model, where a SOURCE sends a
MESSAGE to a RECEIVER, we can define several different kinds of
communication.
SOURCE ----------> MESSAGE-------- > RECEIVER
SOURCE
>
MESSAGE RECEIVER
INTRAPERSONAL
COMMUNICATION
YOU
SPECIFIC
INTERNAL
DIALOGUE
YOU
INTERPERSONAL
COMMUNICATION
ONE OR A
FEW
PEOPLE
FACE-TO-
FACE, with or
without
technology
ONE OR A
FEW PEOPLE
MASS
COMMUNICATION
Usually a
GROUP/CORP
But can also
be an
individual
(influencer)
LCD
AS MANY AS
POSSIBLE
(MASSES)
MASS COMMUNICATION: A CRITICAL APPROACH
I love media studies! I feel this area of study can and will help you in myriad other
endeavors and academic pursuits as media intersects with every other discipline. Media
technology is an ubiquitous presence in our lives, it's everywhere all the time! To name
just a few media sources: radio, television, film, newspapers, magazines, smartphones,
computers, the Internet, computer and video games, gps, satellites, phones and other
smart devices, etc.
We must interrogate these systems on a deeper level to develop a critical lens.
Attaining a deeper understanding of how these industries and tools work will allow us to
engage, produce and consume more thoughtfully and intentionally. Now more than ever,
due to the pandemic, we see how these tools-and an understanding of these tools- is
necessary to keep in contact with friends and family, stay informed, work etc.
Study after study claim that Americans consume a lot of media. According to
STATISTA.com, (Daily media consumption in the U.S. 2020, by format, published by
Amy Watson, Jun 17, 2020) "In terms of average time spent each day, TV is the
second most used form of media in the United States, with adults spending 229
minutes (almost four hours) watching television on a daily basis according to a study
undertaken in April 2020. Digital formats took up the majority of U.S. adults' daily
media consumption time, while for newspapers and magazines the average time
spent was just nine and eight minutes respectively.
HTTPS://WWW.STATISTA.COM/STATISTICS/276683/MEDIA-USE-IN-
THE-US/
If it is true (and it is) that we spend more time- consuming media than doing
ANYTHING ELSE in our lives (eating, sleeping, working, getting exercise, making love,
spending time with our families, getting educated, exercising, etc.), then why is it we are
not better educated about our media interactions/consumption? Why aren't we taught
about media in school? We begin consuming media as babies, so by the time we start
kindergarten or first grade, we've already been listening and watching ...
Understanding media
The document discusses different types of media and how technology has changed media over time. It explains that mass media like television, newspapers, and radio use technologies like satellites, cables, and printing presses that allow them to reach millions of people. However, these technologies are expensive to maintain. As a result, mass media earns money through advertising to cover costs. The document also discusses how local communities have started their own grassroots media like community radio and newspapers to cover issues important to ordinary people that may be ignored by larger media organizations.
Understanding media
The document discusses different types of media and how technology has changed media over time. It explains that mass media like television, newspapers, and radio use technologies like satellites, cables, and printing presses that allow them to reach millions of people. However, these technologies are expensive to maintain. As a result, mass media earns money through advertising to cover costs. The document also discusses how local communities have started their own local media like community radio and newspapers to cover issues important to ordinary people that mass media ignores.
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IMPACT OF MASS MEDIA
This document discusses the impact of mass media on youth. It begins by defining mass media and providing examples such as television, radio, newspapers, mobile phones, the internet, and cinema. It then explores both the positive and negative influences of each type of mass media on teenagers. Positively, mass media can educate, entertain, and inspire youth. However, it can also lead to issues like distorted body image, cyberbullying, lower academic performance, and increased consumerism and violence exposure. The document concludes by recommending ways to handle mass media influences, such as setting limits on screen time and discussing the realistic nature of media messages.
the role of influence of print and electronic media on public opinion
This document summarizes an English project investigating the influence of print and electronic media on public opinion. The project contains an introduction, methodology, types of media influences, and conclusions. The student analyzes how media shapes perceptions through psycho sells and cultural icons. Both positive and negative effects are examined, with media influencing government policies and agenda through issue highlighting and directing public opinion.
COURSE LECTURESREVISIT THIS PAGE OFTEN CONTENT IS SUBJECT T
COURSE LECTURES
REVISIT THIS PAGE OFTEN: CONTENT IS SUBJECT TO CHANGE WITH NOTICE.
THIS IS A MEDIA CLASS SO WE WILL BE COVERING MEDIA
CONTENT/CURRENT-EVENTS IN REAL TIME.
MODULE 1 DIGITAL MEDIA AND CONVERGENCE
TOPIC 1— INTRODUCTION TO THE COURSE MEDIA AND MASS COMMUNICATION
Communication, in its simplest form, can be defined as shared meaning.
Using an old-fashioned communication model, where a SOURCE sends a
MESSAGE to a RECEIVER, we can define several different kinds of
communication.
SOURCE ----------> MESSAGE-------- > RECEIVER
SOURCE
>
MESSAGE RECEIVER
INTRAPERSONAL
COMMUNICATION
YOU
SPECIFIC
INTERNAL
DIALOGUE
YOU
INTERPERSONAL
COMMUNICATION
ONE OR A
FEW
PEOPLE
FACE-TO-
FACE, with or
without
technology
ONE OR A
FEW PEOPLE
MASS
COMMUNICATION
Usually a
GROUP/CORP
But can also
be an
individual
(influencer)
LCD
AS MANY AS
POSSIBLE
(MASSES)
MASS COMMUNICATION: A CRITICAL APPROACH
I love media studies! I feel this area of study can and will help you in myriad other
endeavors and academic pursuits as media intersects with every other discipline. Media
technology is an ubiquitous presence in our lives, it's everywhere all the time! To name
just a few media sources: radio, television, film, newspapers, magazines, smartphones,
computers, the Internet, computer and video games, gps, satellites, phones and other
smart devices, etc.
We must interrogate these systems on a deeper level to develop a critical lens.
Attaining a deeper understanding of how these industries and tools work will allow us to
engage, produce and consume more thoughtfully and intentionally. Now more than ever,
due to the pandemic, we see how these tools-and an understanding of these tools- is
necessary to keep in contact with friends and family, stay informed, work etc.
Study after study claim that Americans consume a lot of media. According to
STATISTA.com, (Daily media consumption in the U.S. 2020, by format, published by
Amy Watson, Jun 17, 2020) "In terms of average time spent each day, TV is the
second most used form of media in the United States, with adults spending 229
minutes (almost four hours) watching television on a daily basis according to a study
undertaken in April 2020. Digital formats took up the majority of U.S. adults' daily
media consumption time, while for newspapers and magazines the average time
spent was just nine and eight minutes respectively.
HTTPS://WWW.STATISTA.COM/STATISTICS/276683/MEDIA-USE-IN-
THE-US/
If it is true (and it is) that we spend more time- consuming media than doing
ANYTHING ELSE in our lives (eating, sleeping, working, getting exercise, making love,
spending time with our families, getting educated, exercising, etc.), then why is it we are
not better educated about our media interactions/consumption? Why aren't we taught
about media in school? We begin consuming media as babies, so by the time we start
kindergarten or first grade, we've already been listening and watching ...
Understanding media
The document discusses different types of media and how technology has changed media over time. It explains that mass media like television, newspapers, and radio use technologies like satellites, cables, and printing presses that allow them to reach millions of people. However, these technologies are expensive to maintain. As a result, mass media earns money through advertising to cover costs. The document also discusses how local communities have started their own grassroots media like community radio and newspapers to cover issues important to ordinary people that may be ignored by larger media organizations.
Understanding media
The document discusses different types of media and how technology has changed media over time. It explains that mass media like television, newspapers, and radio use technologies like satellites, cables, and printing presses that allow them to reach millions of people. However, these technologies are expensive to maintain. As a result, mass media earns money through advertising to cover costs. The document also discusses how local communities have started their own local media like community radio and newspapers to cover issues important to ordinary people that mass media ignores.
Role of media in social awareness
social awareness
why it is important?
how to develop social awareness
what is media
types of media
role
Similar to introduction to MASS MEDIA (6)
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introduction to MASS MEDIA
- 1. MASS MEDIA 1. Different types of mass media, pros and cons 2. Press 3. Radio and television 4. Influence of mass media 5. Influence of the Internet
- 2. If you don’t read the newspaper, you are uninformed. If you read the newspaper, you are misinformed. Author unknown (commonly attributed to Mark Twain or Thomas Jefferson) We have more media than ever and more technology in our lives. It’s supposed to help us communicate, but it has the opposite effect of isolating us. Tracy Chapman Comment on the following quotations.
- 3. MEDIA Brainstorm the vocabulary connected with the following subtopics:
- 4. informative educational entertaining advertising Explain the basic functions of mass media.
- 5. Talk about the types of mass media and their advantages and disadvantages.
- 6. Express Viva Max Jemné melódie Slovenský rozhlas Devín Lumen Europe 2 Fun Radio Hey news phone-in programmes traffic news pop charts live broadcasting talk shows masses political debates weather forecasts morning shows What radio stations and types of programmes do you know? Which of them do you listen to? Why? Which of the above programmes can you listen to on the radio stations listed above?
- 7. Which of these TV programmes can you name? Which of them do you like watching? Why? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14.
- 8. Comment on the negative influence of television in these pictures.
- 9. What types of newspapers and magazines do you know? Compare them. Which newspapers and magazines do you read? How often?
- 10. report column gossip column review feature article obituary horoscope classified ads political commentary crosswords Match the section of the newspaper with the picture. Which of them can you find in tabloids and broadsheets? Which of them are you interested in? 2. 3. 5. 7. 1. 4. 5. 6. 7.
- 11. What role does the Internet play in people’s life? What is the Internet used for? What are your reasons for using the Internet?
- 12. the role of mass media the influence of mass media the future of mass media reduction of negative influence of mass media Discuss the following issues.
- 13. Design the front page layout of your new school newspaper. Suggest its name and content. How would you attract its potential readers? ?