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  Smartphone360 Research  © 200 8   Nokia  Smartphone360 panel in summer 2008 FINDINGS ON DEVICE USAGE November 5, 2008
Contents ,[object Object],[object Object],[object Object],[object Object],  Smartphone360 Research  © 200 8   Nokia
Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Smartphone360 Research  © 200 8   Nokia
Background: What is Smartphone360? ,[object Object],[object Object],[object Object],[object Object],[object Object],  Smartphone360 Research  © 2008  Nokia
UK Study 2008: Background   Smartphone360 Research  © 200 8   Nokia  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Browsing, map applications, email and music have all attracted more users over the years   Smartphone360 Research © 200 8   Nokia  * At least twice a week Base: Live UK panels 2005-2008 (all together 1 189 device owners) Usage Activity 2005-2008 A
Listening to music with mobile has become more popular   Smartphone360 Research  © 200 8   Nokia  ,[object Object],[object Object],Base: Live UK panels 2005-2008 (all together 1 189 device owners) A
Music Player used more actively in commuting hours   Smartphone360 Research  © 200 8   Nokia  Hour Base: Live 5 UK panel (2008) with 489 device owners Hourly Distribution of Music Player Use *total weekend launches normalized with multiple 2 (weekend days per week), total workday launches normalized with multiple 5 (5 workdays per week) A
Most panelists play in the evenings   Smartphone360 Research  © 200 8   Nokia  Hour Base: Live 5 UK panel (2008) with 489 device owners ,[object Object],[object Object],[object Object],*total weekend launches normalized with multiple 2 (weekend days per week), total workday launches normalized with multiple 5 (5 workdays per week) A
Number of active map application users has increased five fold during 2005 and 2008   Smartphone360 Research  © 200 8   Nokia  ,[object Object],[object Object],[object Object],[object Object],Base: Live UK panels 2005-2008 (all together 1 189 device owners) A
Map applications used more actively in daytime on weekends   Smartphone360 Research  © 200 8   Nokia  Hour Base: Live 5 UK panel (2008) with 489 device owners Hourly distribution for map applications use *total weekend launches normalized with multiple 2 (weekend days per week), total workday launches normalized with multiple 5 (5 workdays per week) A
3 rd  party email client use has increased the most in the last three years   Smartphone360 Research  © 200 8   Nokia  ,[object Object],[object Object],[object Object],Base: Live UK panels 2005-2008 (all together 1 189 device owners) Note: Here message traffic includes all MMS, email and IM traffic A
S60 email is still more popular than webmail or Gmail   Smartphone360 Research  © 200 8   Nokia  ,[object Object],[object Object],Base: Live 5 UK panel (2008) with 489 device owners A
88% of panelists used browser actively   Smartphone360 Research  © 200 8   Nokia  14% ,[object Object],[object Object],[object Object],[object Object],Base: Live UK panels 2005-2008 (all together 1 189 device owners) A
For 46% of the respondents it would be important to have one Nokia account    Smartphone360 Research  © 200 8   Nokia  Data Point:  325  respondents How important would it be for you to have one account to pay for all Nokia services? Proportion of Respondents % Q
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Smartphone360 Research  © 200 8   Nokia
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Smartphone360 Research  © 200 8   Nokia
  Smartphone360 Research  © 200 8   Nokia  Alja Lepistö Smartphone360 Research Services & Software
Live5 Study: Demographics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],  Smartphone360 Research  © 200 8   Nokia  ,[object Object],[object Object],[object Object],Number of Days in the Panel

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Nokia Smartphone360 Research Finds Increased Usage of Music, Maps, Email and Browsing 2008-2005

  • 1. Smartphone360 Research © 200 8 Nokia Smartphone360 panel in summer 2008 FINDINGS ON DEVICE USAGE November 5, 2008
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Browsing, map applications, email and music have all attracted more users over the years Smartphone360 Research © 200 8 Nokia * At least twice a week Base: Live UK panels 2005-2008 (all together 1 189 device owners) Usage Activity 2005-2008 A
  • 7.
  • 8. Music Player used more actively in commuting hours Smartphone360 Research © 200 8 Nokia Hour Base: Live 5 UK panel (2008) with 489 device owners Hourly Distribution of Music Player Use *total weekend launches normalized with multiple 2 (weekend days per week), total workday launches normalized with multiple 5 (5 workdays per week) A
  • 9.
  • 10.
  • 11. Map applications used more actively in daytime on weekends Smartphone360 Research © 200 8 Nokia Hour Base: Live 5 UK panel (2008) with 489 device owners Hourly distribution for map applications use *total weekend launches normalized with multiple 2 (weekend days per week), total workday launches normalized with multiple 5 (5 workdays per week) A
  • 12.
  • 13.
  • 14.
  • 15. For 46% of the respondents it would be important to have one Nokia account Smartphone360 Research © 200 8 Nokia Data Point: 325 respondents How important would it be for you to have one account to pay for all Nokia services? Proportion of Respondents % Q
  • 16.
  • 17.
  • 18. Smartphone360 Research © 200 8 Nokia Alja Lepistö Smartphone360 Research Services & Software
  • 19.