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도모브로더 학공락 '디지털 샘플링'
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도모브로더 학공락 '디지털 샘플링'
1.
노동형 커뮤니케이션 도모학공락 ROBIN 20150625
2.
3.
옳지만 옳지 않은
이야기
4.
우리 고객은 어디에… “
” #1
5.
돈 쓰며 나
혼자 말하기 #2
6.
디지털 샘플링
7.
01 데이터 베이스 수집 02 샘플
증정/발송 03 모니터링 FLOW
8.
“사용해 보고 구매하세요!
(Try it Before You Buy)” By 1980년대의 키엘 경영자 제이미 모스
9.
3 BRANDS LISTERINE Aveeno
Neutrogena
10.
LISTERINE VS 가그린 *
Source: 첫 니 가그린 편 (2015년)
11.
LISTERINE VS 가그린 *
Source: 리스테린 호주, 포르투갈 광고 (2008년)
12.
LISTERINE | 1+23
13.
Aveeno | 등급제
홍보대사 DISCOVERER
14.
Aveeno | DISCOVERER
프로세스 300명 3 Missions Natural DC 선정 상위 5% Queen DC 선정
15.
Queen의 발자취“
16.
Neutrogena | 렛미인
(LET ME IN)
17.
Neutrogena | Member
GET Member
18.
Neutrogena | Member
GET Member
19.
Neutrogena | Member
혜택
20.
Neutrogena | Member
혜택 초대 받은 1% 타이틀이 주는 힘
21.
Learning 01 고객 지향적 사고
22.
Learning 02 Relationship
23.
Learning 03 KOL의 중요성
24.
인터렉티브 샘플링 |
SSUM * Source: https://www.youtube.com/watch?v=G5iSj8XKzQk
25.
랜덤 샘플링 슬로베니아 시립
도서관 | 미스터리 패키지 더 와인 파운드리 | 와인 시음 샘플 글로시박스 | 큐레이션 뷰티 박스
26.
“큰 돈 못
벌고, 수 많은 개인 정보와 만나겠지만, 배움의 가치는 충분하다.” 나에게 샘플링을 다시 시킨다면…
27.
E.O.D
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