Partnership Start up Proposal to Generate Funds through Childrens Books

1. Introduction to
The CORE Campaign, Inc
A California 501(c)(3) Non-Profit
Contacts:
Nikki Mannes, Founder, 858-342-8134, nikki@thecorecampaign.org
Stephen Moses, Founder, 310-281-7646, steve@thecorecampaign.org

2. The Definition of CORE
• 1 : a central and often foundational part; usually distinct
from the enveloping part by a difference in nature <core
of the city> <core of the apple>
• 2 a : a basic, essential, or enduring part <the staff had a
core of experts> <the core of her beliefs> b : the
essential meaning <the core of the argument> c : the
inmost or most intimate part <honest to the core>
• 3 a : a California-based 501(c)(3) non-profit dedicated to
creating children's books geared for kids between the
ages of 4 and 10. These books are designed to both
teach and entertain all children; however, the topics will
focus on sending a message of hope in the face of
certain childhood adversities (see Core Topics). The
ultimate goal is to provide these children with a positive
outlook on their future.

3. The CORE Mission
• The CORE Campaign is a California-based 501(c)(3)
non-profit dedicated to providing many solutions
including but not limited to :
– Educating children through child/parent interaction
– Providing meaningful information to teach children
about the things that affect them today and in the
future
– Assisting parents in explaining difficult topics to
children
– Creating a library of books, and other educational
resources of superior quality and significance.

4. The CORE Concept
• CORE creates books that are designed to both teach and
entertain children about life by sending a message of
hope in the face of certain adversities that affect children.
• CORE partners with other non-profits to deliver these
specific messages through children’s picture books.
• CORE shares the net profit from the sale of these books
with our non-profit partners.
• Topics are limitless. They could include issues of loss
due to natural or manmade disasters, a death in the
family, sickness, handicaps, etc.
• Non-profit partners could include any small- or mid-sized
non-profit who membership base could support at least
1,000 books being sold.

5. CORE Sustainability
• At this time CORE is in its capacity building phase. We
have sourced several key non-profit partners, have
identified several professionals that we would like to hire,
and have chosen topics that we would like to address.
• CORE is seeking donors to fund the start of this much
needed organization. Your investment will immediately
be used to bring on two key professionals which will allow
CORE to begin the publishing our first book.
• Our estimate is that CORE needs to publish at least 10
books* in order to obtain financial sustainability of its
efforts. Your investment will help us reach our goal.
• 10 books at $10 profit per book at 10,000 units per book equals $1,000,000 operating budget for the following year.

6. CORE Success
• CORE defines success by solving four problems:
– First, we provide needed materials that parents can
use to explain very difficult situations to their children.
– Second, we help our non-profit partners raise
operating capital by selling these books to their
members. Our success is our partners success.
– Third, by building a library of titles, CORE can
become a self-sustaining organization thus avoiding
the fund raising trap.
– Fourth, CORE intends to develop the organization
into a well know name brand of high quality children's
books.

7. CORE Initiatives
• By December 2005, CORE will hire its first employee.
• By January 2005, CORE will secure office space.
• By March 2006, CORE will secure at least five non-profit
“book” partnerships.
• By April 2006, CORE will launch its first contest.
• By June 2006, CORE will select its first winners and select
the first book to enter production.
• By September 2006, CORE will begin selling its first book.
• By December 2006, CORE will deliver a donation to its
non-profit book partners.

8. CORE Topics?
• Health Issues
• Environmental
– Obesity
– Body Image – Save the Beaches
– Water Pollution
• Disease & Mortality
– Cancer (Susan G. • Natural Disasters
Koman)
– Heart Defects – Hurricane Relief
– Deafness – Fires
– Blindness – Earthquakes
– Pediatric Cancer
Note that these are only a few topics
• Special Needs of the many that CORE can
eventually cover. CORE encourage
– Death in the family donors to make suggestions on
– Divorce topics to be covered by The CORE
Campaign process.
– Sibling illness

9. CORE Executive Staff
• STEPHEN MOSES, CEO and Chairman
Stephen Moses specializes in assisting the growth emerging and established corporations. Steve is currently a
Partner at Avenndi, Inc., a consulting and financial advisory firm. He also serves as CEO of Arkad Holdings, LLC
which is the parent of FineArt.com. Mr. Moses was formerly a Managing Director of Roth Capital Partners’
Corporate & Executive Services Division. Prior to Roth, Mr. Moses was a Partner at Affinity Investment Advisors,
Inc., a money management firm based in Irvine, California. Mr. Moses has 15 years investment management and
consulting experience at companies such as Morgan Stanley Dean Witter Reynolds Inc., Bank of America’s Mergers
& Acquisition Group, and Toyota Motor Credit. Mr. Moses graduated from the University of Southern California,
Marshall School of Business with an emphasis in Entrepreneurship and Finance. He is a Past President of one of
USC’s regional Alumni Clubs for which he received distinguished recognition for his work with the organization. Mr.
Moses founded SCVN (www.scvn.org), a networking organization designed to “accelerate entrepreneurial velocity”
and SCEBA, the Southern California Emerging Business Association.
• JOHNNY T. NGUYEN, CFO and Board Member
Mr. Nguyen serves as the Chief Financial Officer of Arkad in addition to taking an active role in assisting in the
management of Arkad’s investments. His current responsibilities include acting as interim management in multiple
investment projects, consulting on various accounting, financial and tax issues for start-ups and emerging
businesses, valuing of small cap companies, and working directly with senior management in various cost cutting
projects and consultative capacities. Prior to joining Arkad, Mr. Nguyen was a Senior Financial Auditor in the
Assurance and Advisory Business Services division of Ernst & Young LLP, a global professional services firm. His
clients included multi-billion dollar companies from multiple industries including, manufacturing, healthcare and high-
technology. Mr. Nguyen’s experience includes involvement in audits of multi-billion dollar public companies and
secondary public offerings raising over $80 million in public equity. He is a graduate of the University of Southern
California, cum laude.

10. CORE Executive Staff (Con’t)
• NIKKI MANNES, Director of Development
Nikki Mannes is a 2002 graduate of Syracuse University with a bachelor’s degree in Child Development and a
minor in Inclusive Elementary Education. As a student teacher she worked with special needs children having
been diagnosed with Autism, Asperger’s Syndrome, mental retardation, emotional disorders and numerous
learning disorders. While in college Nikki also interned locally with DavisElen Advertising, working with San Diego
McDonalds, San Diego Toyota and the San Diego Padres. She has also interned with Nuffer, Smith, Tucker
Public Relations, Clear Channel Communications, and Ronald McDonald House Children’s Charity. At Ronald
McDonald House, she was a board member for their annual golf tournament and organized their silent auction, at
the same time researching and revamping their current canister fundraising program. After graduating Nikki
worked as a preschool teacher, before being contracted by the Ronald McDonald House to coordinate an online
auction with local radio station KYXY 96.5. She collected over 2,000 individual items for auction and raised just
under $200,000. Nikki has done fundraising for Seacrest Jewish Retirement Village and a number of other local
non-profits in San Diego.
• KARA EASTMAN, Independent Consultant
Kara Henner Eastman, MSW has been the Director of Extra Hands for ALS since its inception, 3 years ago. Hired
to run a pilot program serving 2 patients in St. Louis, she turned Extra Hands into a national volunteer and social
service program serving 7 major metropolitan areas. At Extra Hands, she has been instrumental in creating multi-
media educational tools, developing fundraising initiatives and generating national media coverage. Prior to that,
she started a new domestic violence program with the Salvation Army Family Services in Rolling Meadows, IL.
Soon after, she was hired on as the Director of Residential Services for Rainbow House, one of the largest
shelters for battered women and children in Chicago, where she developed a children's program, a substance
abuse program and professional counseling services for the shelter clients. Kara holds a Master's Degree in Social
Work from Loyola University of Chicago and speaks fluent Spanish.

11. CORE Production Partners

12. Sample Artwork

13. More Artwork

14. And Even More Artwork