Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How Hockey Helps

3,196 views

Published on

Presented by Adam Sherlip, Executive Director & Founder of The Hockey Foundation at The Hockey Conference in Fredericton, New Brunswick, July 2016

Published in: Sports
  • Be the first to comment

  • Be the first to like this

How Hockey Helps

  1. 1. How Hockey Helps A LOOK AT HOCKEY CHARITIES IN NORTH AMERICA & THEIR IMPACT ON COMMUNITIES AROUND THE WORLD ADAM SHERLIP FOUNDER & EXECUTIVE DIRECTOR
  2. 2. How large is the not- for-profit hockey industry? $1,000,000,000 USD
  3. 3. The Real Deal  Of that number, the National Hockey League has assets of $461,789,400 USD  Most hockey “non-profits” in the United States are leagues, clubs or associations  Organizations doing actual philanthropy are closer to $75,000,000 USD Anchored by USA Hockey Foundation, Hockey Canada Foundation, Ed Snider Youth Hockey Foundation, NHL Foundation,
  4. 4. A Very Brief Overview/Comparison Canada  Clear distinction between “charity” & non- profit  Many non-profits are able to be tax exempt without being charitable  More stringent regulations for charities, i.e. must be charitable  Tax-benefit for donors typically reserved for charities United States of America  Not-for-profit is a broad term that includes, but is not limited to charities  A charity and a foundation are forms of non-profits  There is a distinction between Public Charity and Private Foundation  Foundations are typically financial contributors  In the US, “foundation” is not a strictly regulated term
  5. 5. The National Bodies Hockey Canada  Hockey Canada Foundation  Revenue: $5,194,497 CAD  Expenses: $2,540, 397 CAD  Source: Canadian Revenue Agency, 2014  Enrollment: 640K Youth, 107K Adult, 98K Coach USA Hockey  USA Hockey Foundation  Revenue: $10,900,104 USD  Expenses $9,696,727 USD  Source: IRS form 990, 2014  USA Hockey  Revenue: $42,087,969 USD  Expenses: $34,898,367 USD  Source: USA Hockey Annual Report, 2014-15  Enrollment: 360K Youth, 175K Adult, 55K Coach
  6. 6. Leagues & Associations
  7. 7. Leagues & Associations 93% 2% 1% 1% 1% 1% 0%0% 0% 0% 0% 0%0% 0% 0% 0% 0% 0% 0% 0% TOTAL ASSETS NATIONAL HOCKEY LEAGUE FALMOUTH YOUTH HOCKEY LEAGUE INC PROFESSIONAL HOCKEY PLAYERS ASSOCIATION AMERICAN HOCKEY LEAGUE TRUST AMERICAN HOCKEY LEAGUE NATIONAL HOCKEY LEAGUE HEALTH FUND
  8. 8. Let’s Remove the 800-lb Gorilla
  9. 9. Leagues & Associations 23% 18% 11% 10% 7% 7% 7% 4% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% TOTAL ASSETS FALMOUTH YOUTH HOCKEY LEAGUE INC PROFESSIONAL HOCKEY PLAYERS ASSOCIATION AMERICAN HOCKEY LEAGUE TRUST AMERICAN HOCKEY LEAGUE NATIONAL HOCKEY LEAGUE HEALTH FUND ROCKY MOUNTAIN ROLLER HOCKEY LEAGUE INC
  10. 10. So what about the teams?
  11. 11. NHL Team Foundations $0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000 $12,000,000 $14,000,000 $16,000,000 $18,000,000 $20,000,000 AnaheimDucks ArizonaCoyotes BostonBruins BuffaloSabres CarolinaHurricanes ChicagoBlackhawks ColoradoAvalanche ColumbusBlueJackets DallasStars DetroitRedWings EdmontonOilers FloridaPanthers LosAngelesKings MinnesotaWild MontrealCanadiens NashvillePredators NewJerseyDevils NewYorkIslanders NewYorkRangers OttawaSenators PhiladelphiaFlyers PittsburghPenguins SanJoseSharks StLouisBlues TampaBayLightning TorontoMapleLeafs VancouverCanucks WashingtonCapitals WinnipegJets CalgaryFlames Revenue Expenses
  12. 12. NHL Team Foundations - Comparison Canadian Teams  Revenue: $49 Million CAD  Exepnses: $39 Million CAD  Standouts:  Edmonton Oilers  Winnipeg Jets American Teams  Revenue: $34.5 Million USD  Standouts:  Boston Bruins  Chicago Blackhawks  Detroit Red Wings  Los Angeles Kings  Nashville Predators  New York Islanders  Expenses: $36.2 Million USD  New York Rangers  Philadelphia Flyers  Pittsburgh Penguins  San Jose Sharks  Tampa Bay Lightning
  13. 13. Snapshot: Grass-roots Hockey Charities IN THEIR OWN WORDS…AND PHOTOS
  14. 14. Hockey Sans Frontières Hockey Without Borders  Mission:  Hockey Without Borders (HSF) promotes the overall health and growth of children and youth through sport and physical activity. HSF believes in supporting and enriching the lives of the volunteers that we connect with partner communities. We encourage their development as leaders and global citizens.  Regions of focus: Balkans (Bosnia & Herzegovina, Bulgaria, Serbia, Croatia, Slovenia, Greece), Turkey, Hungary, Mexico, India  Founded: 2010  Crowning Achievement: 6th Year – 60 volunteer coaches without spending any money  Host clubs take care of room/board, volunteers pay travel  Challenges: admin work handled by volunteers  Supported by: HSF alumni coaches  Re-write History: would ensure coaches were more experienced & grasp the challenges of travel abroad
  15. 15. HSF Team from Montreal with players in Novi Sad, Serbia - 2016 Hockey Sans Frontières Hockey Without Borders
  16. 16. hockey4all  Mission: Hockey4all aims to give everyone the opportunity to not only skate and play hockey, but to spread general awareness of the sport we all love so much.  Regions of Focus: United States, Chile, Argentina, Falklands, South Africa, Antarctica  Crowning Achievement: Donated 50 pieces of gear to youth program in Punta Arenas, Chile. In South Africa ran an ice skating event for 20 kids affected by AIDS/HIV ice skating - for most of these kids it was the first time they had seen ice.  Challenges: Awareness & Fundraising  Primary Supporters: friends/family, Anaheim Ducks & San Diego Gulls  Re-write History: “I’d dedicate more time. My ‘normal’ job currently gets in the way” – Ryan Bahl, Founder & Executive Director hockey4all S P R E A D I N G H O C K E Y A C R O S S T H E W O R L D
  17. 17. hockey4all hockey4all S P R E A D I N G H O C K E Y A C R O S S T H E W O R L D Equipment donation in Punta Arenas, Chile
  18. 18. Goalie Guild  Mission: To benefit underprivileged and under-educated goalies and goalie coaches through the creation of annual scholarships, free educational resources, and pro consulting services.  Founded as for-profit in 2009, converted to non-profit in 2015  Region of Focus: United States  Crowning Achievements: Mentored thousands of American goalies through the publishing of two popular books on goaltending. Established six new annual goalie scholarships in the winter of 2015.  Challenges: Awareness & Fundraising  Primary Supporters: Professional Goalies, Goalie Coaches, Equipment Companies (all in-kind)  Re-write History: “I’d study business in college” – Justin Goldman, Founder & ED
  19. 19. Goalie Guild Goaltending Scholarship Winner with Chelsea Laden Goalie Coach Scholarship Winner with Mitch Korn
  20. 20. Ice Hockey in Harlem  Mission: Ice Hockey in Harlem's mission is to improve the social and academic well being of children from the Harlem community.  IHIH offers programming that allows children in the community to take advantage of the educational and athletic opportunities provided by youth sports.  Through participation in ice hockey, IHIH student-athletes learn the fundamentals of the game, engage in an active lifestyle and broaden their life experiences.  Founded: 1987  Region of focus: New York City (not just kids in Harlem)  Statistics: 2014-15: 240 students enrolled, 220 completed, 25% girls, 86% are children of color, 26% live in public housing, 78 volunteer coaches, 9 graduating HS seniors, 100% of graduating seniors entered college  Supporters: New York Rangers Alumni, New York City, NHL, “Wall Street” & NYC law firms
  21. 21. Ice Hockey in Harlem IHIH players skating at Lasker Rink in Central Park, NYC
  22. 22. Herb Brooks Foundation  Mission: The Herb Brooks Foundation is dedicated to providing more opportunities for kids to play the game of hockey. True to his words, the Foundation will assist in, "making hockey fun for kids and letting them learn to love the game the way we did.“  In keeping with this ideal, the Foundation will support programs that emphasize the development of youth hockey players and coaches throughout the country. The Foundation will also assist in providing more outdoor hockey facilities and programs, which directly impact the development of youth hockey players.  Region of focus: predominantly Minnesota
  23. 23. Herb Brooks Foundation Herb Brooks Foundation “Rink Rats” excited to try hockey
  24. 24. Ed Snider Youth Hockey Foundation  Mission: Using the sport of hockey, the mission of Snider Hockey is to build lives and unite communities, helping educate young people to succeed in the game of life. Snider Hockey programs are provided at no cost and are focused on underserved boys and girls who otherwise would not have the opportunity to play, with an emphasis on character development, life skills, fitness, nutrition, and academics.  Founded: 2005  Region of Focus: Philadelphia Metro Area  Statistics: 3000+ enrollment, 74% minority, 78% low-income  Primary Supporters: Snider Foundation, Flyers Fans, Comcast Spectator, Philadelphia, NHL
  25. 25. Ed Snider Youth Hockey Foundation Flyers’ Alternate Captain Wayne Simmonds with ESYHF player
  26. 26. Five Hole For Food  Mission: Five Hole for Food (FHFF) is a national, volunteer-driven, non-profit organization with a bold, enterprising and entrepreneurial approach aimed at raising food and awareness for Canadians across the country.  Region of focus (former): Canada – Coast to Coast  Founded: 2010; Current Status: On Hold, possible re-definition  Crowning Achievement: raised in excess of 1,000,000 pounds of food in support of local food banks across Canada.  Challenges: awareness, “competing” food banks, rely upon food banks for promotion, never actually resolving the “problem”  Primary Supporters: Boston Pizza, London Drugs, Telus, Bob McKenzie, The Hockey Foundation
  27. 27. Five Hole For Food FHFF in Saint John, NB supporting SJ Community Food Basket, 2015
  28. 28. Hockey Players 4 Kids  Mission: Hockey Players for Kids (HP4K) a non-profit organization made up of hockey players around the world who are dedicated to positively impacting the communities they play in. HP4K believes that promoting player interaction with children is the best way they can achieve this impact, and acts as a catalyst in connecting players with kids in their communities.  Founded: 2009  Region of Focus: Mostly US & Europe, growing in Canada  Crowning Achievements: Programs run in 7 countries, positively affected the lives of thousands of kids through literacy and mentorship programs.  Primary Supporters: hockey players; general public  Challenges: fundraising & general support  Re-write History: Focus more on partnerships
  29. 29. Hockey Players 4 Kids Milwaukee Admirals player reading to elementary school children
  30. 30. Hockey Helps the Homeless  Mission: Leverage Canada’s affinity for hockey to raise awareness and financial support for the homeless through education, fundraising, and partnering with solutions-based local homeless support agencies.  Region of focus: Communities across Canada, looking to expand to US  Founded: 1996  Crowning Achievement: Over $10M raised in support of 45 homeless agency partners across Canada, over 1,000 volunteers, 200 former pros and olympians participate  Supporters: Local and national organizations, local business people  Challenges: Securing regional and national sponsorships  Re-Write History: nope!
  31. 31. Hockey Helps the Homeless Top 14 fundraisers got to play in hockey game in Toronto with pro players, 2013
  32. 32. But Wait, There’s More
  33. 33. THE HOCKEY FOUNDATION  Mission: To change lives around the world via ice hockey by providing access to the game in remote or under-served regions, harnessing the life lessons the game imparts to empower youth and foster international understanding & cooperation.  Founded: 2010 after 2009 exploratory trip  Region of Focus: global (pilot program: India)  Crowning Achievements: donated 6,000+ pieces of equipment, coached 2,000+ players, helped establish & coach men’s & women’s national teams, brought Team India to Brampton, ON for historic hockey game against Brampton Beast (ECHL)  Challenges: Awareness & Fundraising, managing volunteers, growing the organization  Primary Supporters: general public, India jersey sales, Sun Life Financial  Re-write History: I'd enlist more volunteers early on to help run the organization
  34. 34. THE HOCKEY FOUNDATION Left: Teaching kids basic 2-on-1 in Ladakh; Right: Reading a donated hockey book to students
  35. 35. So How Does Hockey Help?IN CASE IT WASN’T OBVIOUS YET
  36. 36. Hockey Charity Survey NON-SCIENTIFIC OPINIONS FROM 6 GRASS-ROOTS HOCKEY CHARITIES/NON-PROFITS (3 CANADIAN, 3 AMERICAN)
  37. 37. Working for my hockey charity/non-profit has brought great meaning & satisfaction to my life.
  38. 38. Hockey charities/non-profits are more relevant today than ever before.
  39. 39. There's room for more hockey charities/non-profits in the world.
  40. 40. Social media has enabled every wannabe to try to reinvent the wheel
  41. 41. People do not understand the complexity and challenges that hockey charities/non- profits face.
  42. 42. I believe that professional hockey leagues (NHL, AHL, ECHL) genuinely care about charitable causes.
  43. 43. I believe that professional hockey players genuinely care about supporting charitable causes.
  44. 44. I believe governing bodies like IIHF, USA Hockey & Hockey Canada care deeply about charitable causes.
  45. 45. I believe hockey equipment companies care deeply about charitable causes.
  46. 46. To be continued… hockeyfoundation.org/donate @HockeyFndtn

×