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Tumblr in the
Media
Nathan Liechty
How to (Properly) Use Tumblr
to Market Your Brand

 http://www.searchenginejournal.com/ho
 w-to-properly-use-tumblr-to-market-your-
 brand/40385/
How to (Properly) Use Tumblr
to Market Your Brand

   What is Tumblr
   Who visits Tumblr
       Creative and artistic types
       Brands
   Who uses Tumblr
       Ideal for the under 30 crowd
   How to post content on Tumblr
       Original content
       Reblog
   3 Tips to getting Brand Exposure on Tumblr
       Reblog, liking, and commenting
   Link original content to yourself
   Tagging Photos
   Drive traffic to your other Social Media Platforms
   Focus on a very-tight Niche
Why Your Brand Should
Consider Tumblr for Social
Media Marketing
 http://venpop.com        Gives 6 tips on how
                            Tumblr is useful in
 /2012/why-your-            marketing your Brand
 brand-should-                 It’s growing
                                Users spend more
 consider-tumblr-for-       
                                time on Tumblr
 social-media-                 Easily syncs with other
 marketing/                     social media sites
                               Google Analytics
                               Anyone can view
                                your post
                               Reblog button
Buddy Media CEO: is the Year
of Tumblr
 http://thenextweb.com/socialmedia/2012
  /01/31/buddy-medias-ceo-says-2012-is-
  the-year-of-tumblr/
 Growing like crazy and it works
 Has the right people on Tumblr
    Michael Lazerow thinks that to have a
     successful social network you need
     celebrities and women.
    Barack Obama and Lady Gaga and more
What media companies
should learn from
Tumblr’s success

 http://www.digiday.com/publishing/tumb
 lr-inches-into-media/
What media companies
should learn from
Tumblr’s success

 Growth
     Hosts 30 million blogs
     13 million unique visitors a month in the U.S.
      which is a 200% increase over the previous
      year
       300   million worldwide
 It’s
    a cross between Twitter and blogging
 Have made it simple to share content

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Tumblr in the media

  • 2. How to (Properly) Use Tumblr to Market Your Brand  http://www.searchenginejournal.com/ho w-to-properly-use-tumblr-to-market-your- brand/40385/
  • 3. How to (Properly) Use Tumblr to Market Your Brand  What is Tumblr  Who visits Tumblr  Creative and artistic types  Brands  Who uses Tumblr  Ideal for the under 30 crowd  How to post content on Tumblr  Original content  Reblog  3 Tips to getting Brand Exposure on Tumblr  Reblog, liking, and commenting  Link original content to yourself  Tagging Photos  Drive traffic to your other Social Media Platforms  Focus on a very-tight Niche
  • 4. Why Your Brand Should Consider Tumblr for Social Media Marketing  http://venpop.com  Gives 6 tips on how Tumblr is useful in /2012/why-your- marketing your Brand brand-should-  It’s growing Users spend more consider-tumblr-for-  time on Tumblr social-media-  Easily syncs with other marketing/ social media sites  Google Analytics  Anyone can view your post  Reblog button
  • 5. Buddy Media CEO: is the Year of Tumblr  http://thenextweb.com/socialmedia/2012 /01/31/buddy-medias-ceo-says-2012-is- the-year-of-tumblr/  Growing like crazy and it works  Has the right people on Tumblr  Michael Lazerow thinks that to have a successful social network you need celebrities and women.  Barack Obama and Lady Gaga and more
  • 6. What media companies should learn from Tumblr’s success  http://www.digiday.com/publishing/tumb lr-inches-into-media/
  • 7. What media companies should learn from Tumblr’s success  Growth  Hosts 30 million blogs  13 million unique visitors a month in the U.S. which is a 200% increase over the previous year  300 million worldwide  It’s a cross between Twitter and blogging  Have made it simple to share content