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My Book Business Plan V1.0


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One of the business plans that we made which was acclaimed by GM of SASKEN bangalore.
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My Book Business Plan V1.0

  1. 2. my Book The New Age Book TMANG Technologies Inc. Conceptualized by: Azhar Ali Sayed Gaurav Kulkarni Manas Dandekar Nitin Gaopande Tanvir Singh Executive Summary Business Plan
  2. 3. Company Introduction <ul><li>Establishment of “ T MANG Technologies Inc ”. </li></ul><ul><li>Vision </li></ul><ul><ul><li>To reach at a stage where we have no better competitor than ourselves </li></ul></ul><ul><li>Mission </li></ul><ul><ul><li>To be successful by following Highest Quality Standards, New Rules of Management and Constant Innovation </li></ul></ul><ul><li>Values </li></ul><ul><ul><li>Dedication to customer service </li></ul></ul><ul><ul><li>Innovate to Renovate </li></ul></ul><ul><ul><li>Constant recognition towards change and adaptability </li></ul></ul>
  3. 4. Need Gap <ul><li>E-Books </li></ul><ul><li>E-Books reader </li></ul><ul><li>myBook </li></ul>
  4. 5. Product Introduction <ul><li>Product </li></ul><ul><ul><li>myBook is a handheld electronic ebook reader </li></ul></ul><ul><ul><li>User friendly design </li></ul></ul><ul><ul><ul><li>Two flap folding design </li></ul></ul></ul><ul><ul><ul><li>Auto lock mechanism </li></ul></ul></ul><ul><ul><ul><li>Touch screen control </li></ul></ul></ul><ul><ul><ul><li>Audio ready design </li></ul></ul></ul><ul><ul><li>Targeting Indian Customer base </li></ul></ul><ul><li>Surrounding Services </li></ul><ul><ul><li>E-Book provider database </li></ul></ul><ul><ul><li>Collaborative business with BookStore to provide on demand e-Books </li></ul></ul><ul><ul><li>Online connectivity for buying of e-Books directly from Internet </li></ul></ul>
  5. 7. Product Introduction… <ul><li>Price </li></ul><ul><ul><li>To be tagged at Rs. 8000 </li></ul></ul><ul><li>Place </li></ul><ul><ul><li>Availability in leading retail stores </li></ul></ul><ul><ul><li>Availability in prominent online stores </li></ul></ul><ul><li>Promotion </li></ul><ul><ul><li>Holistic Marketing strategy </li></ul></ul><ul><ul><li>Viral Marketing </li></ul></ul><ul><ul><li>Word of mouth marketing </li></ul></ul>
  6. 8. Target Customer <ul><li>Age </li></ul><ul><ul><li>Teenager </li></ul></ul><ul><ul><li>College student/recent grad </li></ul></ul><ul><ul><li>Working Class </li></ul></ul><ul><ul><li>Retired </li></ul></ul><ul><li>Disposable Income </li></ul><ul><ul><li>Moderate </li></ul></ul><ul><ul><li>Abundant  </li></ul></ul><ul><li>Lifestyle </li></ul><ul><ul><li>Generation Y </li></ul></ul><ul><ul><li>Workaholic </li></ul></ul><ul><ul><li>Generation X </li></ul></ul><ul><ul><li>Family-oriented </li></ul></ul><ul><ul><li>Retired  </li></ul></ul>
  7. 9. Marketing and Sales Strategy <ul><li>Advertisement </li></ul><ul><ul><li>TV </li></ul></ul><ul><ul><li>Newspaper ads </li></ul></ul><ul><ul><li>FM radio </li></ul></ul><ul><li>Market Survey </li></ul><ul><ul><li>Quarterly market survey </li></ul></ul><ul><ul><li>Analysis to check loopholes in strategy </li></ul></ul><ul><li>Sales </li></ul><ul><ul><li>Customer friendly portal </li></ul></ul><ul><ul><li>Online sales </li></ul></ul><ul><ul><li>Database record of all the customers </li></ul></ul><ul><ul><li>Free gifts with the product </li></ul></ul><ul><ul><li>Warranty </li></ul></ul>
  8. 10. Market competition <ul><li>Our major competitors are </li></ul><ul><ul><li>Sony E-Book reader </li></ul></ul><ul><ul><li>Amazon Kindle </li></ul></ul><ul><ul><li>iRex iLiad e-book reader </li></ul></ul><ul><li>Other global companies like Polymer Vision (Raedius) and Netronix (Gen3) have not launched similar products in Indian Markets but may do so in near future. </li></ul>
  9. 11. Financial Plan <ul><li>Initial Investment : Rs. 65 Cr </li></ul><ul><li>Revenue of 8 Cr in first year of operations </li></ul><ul><li>Potential market of over 70 Cr over the next 5 years </li></ul><ul><li>Break Even on sale of approx 90000 units </li></ul>
  10. 12. Operations <ul><li>Business Location </li></ul><ul><li>Operating facilities and equipment </li></ul><ul><li>Production and operating procedures </li></ul><ul><li>Purchasing procedures </li></ul><ul><li>Inventory management procedures  </li></ul><ul><li>Quality control procedures </li></ul><ul><li>Customer service procedures </li></ul><ul><li>Software </li></ul><ul><ul><li>Product software </li></ul></ul><ul><ul><li>Application firmware </li></ul></ul><ul><ul><li>Company Portal ( </li></ul></ul><ul><ul><li>myBook portal ( </li></ul></ul>
  11. 13. <ul><li>Continuity of biz strategy </li></ul><ul><ul><li>Recovery plans </li></ul></ul><ul><ul><li>Test and refine </li></ul></ul><ul><ul><li>Re-evaluate as required. </li></ul></ul><ul><li>Succession planning </li></ul><ul><li>Plan-B </li></ul>Risk Management
  12. 14. Thank You Save me Please!!!! Buy me a myBook