Dance FM is a radio station targeted at teens and young adults aged 18-25 who enjoy dance music, festivals, clubbing, and DJ sets. The station plays music associated with clubbing from artists like Swedish House Mafia, Porter Robinson, and Hardwell. It also offers competitions for tickets to events. Dance FM competes with larger stations like Radio 1 but offers a more unique focus on dance music. Jingles and ads are used to keep listeners engaged between segments of music and talking.

1. DANCE FM
Ellie Rowe

2. Dance FM
Dance FM is a Contempary Hits radio station, targeted at teens and
young adults, male and female, who are interested in dance music and
events.
We interest those aged 18-25 who enjoy:
• Dance music
• Festivals
• Clubbing and ‘Night Life’
• DJ Sets

3. Listeners Needs
• Music associated with clubbing
• DJ Jack Harris was our featured artist
• Typically dance music; Deep house/Progressive house
• Swedish House Mafia, Porter Robinson, Hardwell, Steve Aoki
• Competitions for tickets to events
• Music ‘updates’ of latest music releases
• Artist updates
• Events updates
• Charts show

4. Competition
• Radio 1, the biggest radio station in the UK
• Smaller stations like Ministry of Sound
• Capital FM
• Were quite a unique station
• Possible festivals

5. Speech Contents
This is a clip from my radio demo. This clip is a jingle
used on Dance FM on Friday nights, and is used just
before music is played.
This is an advert used on my demo promoting the TV show
Skins. Used in between breaks of music and talking.
This is used to keep viewers tuned in. Using a ‘voting
scheme’ which keeps viewers listening to see if their
song they voted for is played.