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Give Content Contributors the AX

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Do you have trouble with your content contributors? Is your content out-of-date, inaccurate, or inaccessible? Are you tired of getting support calls to just “put this on the web for me”?

Since these contributors aren’t likely your direct reports, and contributing content may not even be their main duty, you have very few tools in your arsenal to coax them. You have no sticks. You might not even have carrots. But you can have an AX.

AX, or authoring experience, is the user-experience for people who author or contribute content. In this session you will learn about AX, the benefits of a good AX, what you can do to improve your CMS’s AX, and where we’re headed with HAX, an open source AX that works with multiple CMSs.

Published in: Technology
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Give Content Contributors the AX

  1. 1. Give Content Contributors the AX Nikki Massaro Kauffman / @nikkimk #tie2
  2. 2. PG-13 ATTENDEES CAUTIONED Moderate language, horror, and adult themes.
  3. 3. PG-13 ATTENDEES CAUTIONED Moderate language, horror, and adult themes. Where does content come from?
  4. 4. Where does content come from?
  5. 5. When a content author and a authoring interface love each other very much, they make beautiful content together.
  6. 6. Image: https://www.pexels.com/photo/ person-holding-pen-near-macbook-pro-905877/ Authoring Experience (AX) describes relationship a content author has with your authoring interface.
  7. 7. The authoring interface through the years has been the WYSIWYG editor.
  8. 8. Interfacing with content authors since 2004.
  9. 9. Interfacing with content authors since 2003.
  10. 10. Interfacing with content authors since 1997.
  11. 11. Interfacing with content authors since 1995.
  12. 12. Interfacing with content authors since 1990.
  13. 13. Interfacing with content authors since 1984.
  14. 14. You can’t woo authors with an AX past its prime.
  15. 15. A CMS trying to create a modern AX is a lot like your parents trying to look cool.
  16. 16. IfDrupalwas yourdad...
  17. 17. Some Section header Second Line
  18. 18. IfWordPress wasyourmom...
  19. 19. IfWordPress wasyourmom...
  20. 20. The horrors of a bad content author & AX relationship.
  21. 21. Calls from authors in Panic Mode. Hotline by Alex, on Flickr, https://www.flickr.com/photos/eflon/3261104775
  22. 22. Mad Content, Yo!.html Mad Content, Yo!
  23. 23. CIMG4000 by Scurzuzu, on Flickr, https://www.flickr.com/photos/scurzuzu/271232366 Attack of the Undead Content
  24. 24. “Don't look, Marion! Keep your eyes SHUT!” Face-melting author hacks.
  25. 25. Image, https://disabledaccessdenied.wordpress.com Inaccessible Garbage
  26. 26. A good AX makes content creation easy for authors.
  27. 27. A good AX makes content creation easy for all authors.
  28. 28. IfWordPress wasyourmom...
  29. 29. Accessibility is hard.
  30. 30. Innovation: can be defined simply as a "new idea, device or method". -Wikipedia
  31. 31. ...the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. -Wikipedia
  32. 32. Accessibility is innovation.
  33. 33. http://bit.ly/haxmedia
  34. 34. Every user, content author or visitor, deserves a place at the table.
  35. 35. Content Authors shouldn’t have to be accessibility experts.
  36. 36. http://bit.ly/haxtable
  37. 37. The AX should prevent the authors from making inaccessible content. Or at least guide them in making it accessible.
  38. 38. Content Authors shouldn’t have to be mobile web experts.
  39. 39. Content Authors shouldn’t have to be design experts.
  40. 40. Content Authors shouldn’t have to be CMS experts.
  41. 41. Content authors have too many authoring experiences.
  42. 42. Mad Content, Yo!.html Mad Content, Yo!
  43. 43. It’s time to decouple the AX from the CMS.
  44. 44. Headless Authoring eXperience!
  45. 45. Headless AX
  46. 46. Headless Authoring Experience (HAX) Content Author Drupal BackdropGrav WP? HAXCMS HAX Bookmarklet
  47. 47. In the event of a break-up, make sure content authors can get their stuff back.
  48. 48. Why Semantic HTML Matters
  49. 49. Join Us! ● haxtheweb.org ● elmsln.org ● oerschema.org ● bit.ly/ haxplaylist nikkimk@psu.edu

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