The radio show will be a contemporary hits format with an urban music feel, airing for an hour early on Saturday afternoons when the JD Sports shops are busiest. This allows them to get feedback and engage with many customers, who will mainly be young children and teenagers as the primary target audience interested in the brand. Additionally, some young adults of lower socioeconomic status may shop there occasionally, and the majority of targets will be heterosexual males located in UK cities who are often considered the prime shoppers or "chavs" at JD Sports stores.

1. JD Sports Radio Context Statement
One of our radio demos is going to be an in-store radio show for JD sports. The
format will be a Contemporary Hits Radio show with a feel of urban music. Our show
will generally last an hour and the appropriate time we have chosen to air it is early
Saturday afternoon around 12pm when the shops are the busiest, therefore we can
get the most feedback and it helps us to engage with a large amount of people. The
target audience will mainly be young children and teenagers as these people are the
most interested in the brand, however, some young adults do tend to shop there
once in a while but may be considered of a lower working class (e.g. category D or
E). Besides this, the majority of the target audience will also be heterosexual males
based within the various UK cities as they are the prime shoppers at JD Sports
which people often refer to as ‘chavs’.