Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Friendticker 2010 Slideshare Information 2

1,008 views

Published on

Friendticker is a location-based mobile marketing platform that puts brands in front of customers by adding virtual check-ins to their brand or venue. Friendticker gives real-life value to a customer's mobile actions beyond the gaming aspect of first generation virtual check-in technology.

Published in: Business
  • Get access to 16,000 woodworking plans, Download 50 FREE Plans... ★★★ http://t.cn/A6hKZsXN
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Want to preview some of our plans? You can get 50 Woodworking Plans and a 440-Page "The Art of Woodworking" Book... Absolutely FREE ■■■ http://tinyurl.com/yy9yh8fu
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • The #1 Woodworking Resource With Over 16,000 Plans, Download 50 FREE Plans... ▲▲▲ http://tinyurl.com/y3hc8gpw
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Want to preview some of our plans? You can get 50 Woodworking Plans and a 440-Page "The Art of Woodworking" Book... Absolutely FREE ♥♥♥ http://tinyurl.com/yy9yh8fu
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Friendticker 2010 Slideshare Information 2

  1. 1. Information
  2. 2. What is Friendticker? For Businesses For Consumers An easy real-time Interactive, location Real world benefits based marketing for mobile actions 2 channel What's new and different? Friendticker is a tool for advertisers and marketers in order to increase and retain brand interaction and thus loyalty for mobile campaigns – plus keeping the fun for consumers. 06.04.2010 friendticker.com
  3. 3. The loyalty mechanism: Example Flughafen Berlin-Bra 3 Get your benefit from a brand – e.g. Check in on any a real football! location in your Collect 4 ft (Example: city with Check-ins Vouchers. iPhone App and receive Share your Coupons,etc) an ITEMs success among Friends on Facebook 06.04.2010 Servtag
  4. 4. Benefits for easyJet Brand interaction Customer acquisition Customer loyalty 4  Customer uses the mobile  Get new customers by offering  Give amazing incentives to your phone to interact with your cheap flights in the city (Shops, existing customers for virtual brand Restaurants, Bars, etc.) check-ins at your airports  Sharing the brand among social networks Location-based and contextual advertising 06.04.2010 friendticker.com
  5. 5. Loyality mechanism: benefits along the value chain ITEM is User signs in User performs User User is promoted on FT for ITEM ITEM rules receives ITEM rewarded (Check-in) T-Shirts 5 BENEFITS FOR BRANDS Customer CPM Customer CPM brand Customer list interaction brand list leads exposure CPM CPM exposure CPM 06.04.2010 Servtag
  6. 6. Campaign types O P T Digital punch cards (e.g. “Check in 5 times, get a I O benefit provided by Partners”) N 1 O P T ITEM as Raffles (e.g. “each x Check-in has I O the chance to win a price”) 6 N 2 O P T I ITEM for Special Event promotions O N 3 O P T I Specials for the user who checks in most often. O N 4 06.04.2010 friendticker.com
  7. 7. friendticker in the press 7 06.04.2010 friendticker.com
  8. 8. The „mobile“ problem we address for brands Situation: • Brands want to stay connected with customers on any platform. And today more and more of their customers are mobile. Problem with existing mobile marketing: • Traditional mobile marketing campaigns are ineffective and inefficient • There is no interaction and feedback from consumers to achieve traceable results (success measurement is needed) 8 • So far, there is no benefit for the user when using Mobile Marketing instruments – this is why they don’t use it • Setting-up a own geo-relevant service is costly and requires detailed knowledge of referring technologies • Until recently: the mobile channel had no big reach •  These things have changed! 06.04.2010 friendticker.com
  9. 9. Contact Dr. Florian Resatsch resatsch@servtag.com servtag GmbH Chausseestraße 16 9 10115 Berlin Germany www.servtag.com twitter.com/friendticker 06.04.2010 Servtag

×