Brands And The Social Web

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39 likes•1,961 views

Businesses and Brands are waking up not just to blogging but to a broad spectrum of social tools, from micro blogging in twitter to social networks like Facebook and MySpace. They are finding ways to engage with consumers, companies like DELL now employee large teams and spend a large chunk of their PR budgets on the social web, I will cover why and how they are doing it.

Technology

REALTIME

COMMENTING
SHARING
LIFE STREAMING

TRUST

HOW CONSUMERS TRUST SOURCES OF
INFORMATION ABOUT PRODUCTS

TRUST

INFORMATION AT ONLINE
50%
CONSUMER OPINION SITES

TRUST

AN ONLINE REVIEW
30%
BY A BLOGGER

TRUST

OPINION OF A FRIEND
83%!!
WHO HAS USED THE PRODUCT

HAPPENING
WITH OR WITHOUT YOU

DONT BE SCARED!

DEDICATED 20%
OF PR BUDGET TO SOCIAL MEDIA

NICK HALSTEAD
Founder & CEO
fav.or.it Ltd
twitter.com/nickhalstead

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