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Building on Twitter

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How we first built tweetmeme.com in one weekend. Nearly a year later we rebuild the site with API and widgets. The slides show the costs and the impact on running a more complex and much more costly website.

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Building on Twitter

  1. 1. NICK HALSTEAD Founder & CEO twitter.com/nickhalstead #INTRO
  2. 2. DEVELOPMENT BUSINESS THE FUTURE #TOPICS
  3. 3. FIRST A QUICK STORY (TRY NOT TO NOD OFF) #STORY
  4. 4. (LAST YEAR) BUILDING WEB 2.0 IN 16 HOURS #BUILDING
  5. 5. HAVE AN IDEA #IDEA
  6. 6. GET A GOOD CODER #BABY
  7. 7. GET A DESIGNER (my designer @DTSN supplied this picture of himself) #MONKEY
  8. 8. INSERT COKE #COKE
  9. 9. DO SOME WORK #POO
  10. 10. INSERT PIZZA #PIZZA #YUMMY
  11. 11. DO MORE WORK #MOREPOO
  12. 12. INSERT MORE JUNK #COKE+PIZZA
  13. 13. CRUNCH TIME #BUZZING
  14. 14. LAUNCH PRODUCT! • TWITTER AGGEGRATOR • LOOKS FOR LINKS TO CONTENT • DISPLAYS MOST POPULAR CONTENT • CATEGORISES THE CONTENT #LAUNCH
  15. 15. WHAT IT COSTS (LAST YEAR) • £500 for contract programmer • 4 hours internal design time • 4 hours (me programming) • total man hours = 16 #COSTS
  16. 16. WHAT IT COSTS (LAST YEAR) • £500 for contract programmer • 4 hours internal design time RETURN TO THIS LATER...... • 4 hours (me programming) • total man hours = 16 #COSTS
  17. 17. DEVELOPMENT #DEVELOPMENT
  18. 18. THE ‘FIREHOSE’ (public timeline) #SCARY
  19. 19. THE ‘FIREHOSE’ TWEETS READY FOR GROWTH? #LOTS #AND #LOTS
  20. 20. THE ‘FIREHOSE’ TWEETS #LOTS
  21. 21. THE ‘FIREHOSE’ TWEETS 800,000+ a day #LOTS
  22. 22. THE ‘FIREHOSE’ TWEETS 800,000+ a day 24 million a month #LOTS
  23. 23. THE ‘FIREHOSE’ TWEETS 800,000+ a day 24 million a month = year #LOTS
  24. 24. THE ‘FIREHOSE’ TWEETS 1200%+ GROWTH IN LAST 12 MONTHS #COSTL Y
  25. 25. THE ‘FIREHOSE’ TWEETS 1200%+ GROWTH IN LAST 12 MONTHS 2010 288 million a month? #COSTL Y
  26. 26. THE ‘FIREHOSE’ TWEETS 1200%+ GROWTH IN LAST 12 MONTHS 2010 288 million a month? = month #COSTL Y
  27. 27. THE ‘FIREHOSE’ ACCESS Data Mining Feed #FIREHOSE
  28. 28. THE ‘FIREHOSE’ ACCESS Data Mining Feed stream HTTP (Q2 2009) #FIREHOSE
  29. 29. THE ‘FIREHOSE’ ACCESS Data Mining Feed stream HTTP (Q2 2009) XMPP (been and gone...) #FIREHOSE
  30. 30. THE ‘FIREHOSE’ ACCESS Data Mining Feed stream HTTP (Q2 2009) XMPP (been and gone...) 3rd Party (e.g. GNIP) #FIREHOSE
  31. 31. WHITELISTING 20,000 requests per hour http://twitter.com/help/request_whitelisting #WHITELIST
  32. 32. OPTIMIZATION DB DE-NORMALIZATION STATIC CONTENT MEMCACHE CLOUD? #SPEED
  33. 33. OPTIMIZATION Speed != Scalable #SPEED
  34. 34. BACK TO OUR STORY #STORY
  35. 35. BEYOND BOOTSTRAP (THIS YEAR) #MORECOS T
  36. 36. BEYOND BOOTSTRAP (THIS YEAR) Development • Monthly Updates • 10 days x 4 Team Members • total man hours = 320 • £10,000 a month #MORECOS T
  37. 37. BEYOND BOOTSTRAP (THIS YEAR) Development Hosting • • Monthly Updates Bandwidth £500+ • 10 days x 4 Team • Dedicated Servers Members £1500+ month • total man hours = 320 • Cloud Computing • £10,000 a month • Maintenance #MORECOS T
  38. 38. WHY INVEST THIS MUCH? #WHY
  39. 39. BUSINESS #BUSINESS
  40. 40. +BRANDS #BRANDS
  41. 41. WHY? #QUESTION
  42. 42. #QUESTION
  43. 43. TRUST OPINION OF A FRIEND 83%!! WHO HAS USED THE PRODUCT #TRUST
  44. 44. has made $1 million revenue on #DELL
  45. 45. DEDICATED 20% OF PR BUDGET TO SOCIAL MEDIA #NETAPP
  46. 46. Revenue Models Sponsorship / Advertising Promoting Twitter Accounts Engagement #REVEN UE
  47. 47. FUTURE #AWESOME #GROWTH
  48. 48. Technology is Hard to Predict “What scaling walls will Twitter hit? Obviously the technology scales pretty well, it's not using a whole lot of CPU” Dave Winer, March 2007 #FAIL
  49. 49. What We Know... OAuth Integration/Purchase 3rd Party API/Products’s Start of Advertising
  50. 50. #REAL #LIFE

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