1. HUMBER INTERNET MARKETING
RECOMMENDATION
Ryan Wijesinghe
NHL on The Fly - www.maplebuds.blogspot.com
Monday December 13th, 2011
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2. - Social networking can drive
traffic
- Consumer trend shows a
move from traditional outlets
to online in the future

3.  Blog Topic – Hockey
 Breaking down games, trades, injuries and any
major news that is hockey related
 Hockey is one of the fastest growing sports across
Europe and is gaining headlines in the US
 A personal PASSION

4.  Who are we going after?
Primary
 Age:16-30
 Gender: Male and Female
 Education: High school - Graduated Professional
 Income: $0 - $60,000
Secondary:
 Age: 30-50
 Gender: Male and Female
 Education: High school graduate - Graduated Professional
 Income: $30,000 - $70,000
Hockey fans EVERYWHERE

5.  - The Real Deal Leafs?
 - Lightning Get Fried By The Leafs
 - How Imminent Is Crosby’s Return?
 - Watching the Rookies
 - Leafs and Avs
 - Richards Back in Philly
 - It’s A-Dought Time
 - Young Stars

6.  Facebook -
http://www.facebook.com/#!/NHLonthefly
 Twitter - https://twitter.com/
 Youtube -
http://www.youtube.com/user/99nhlonthefly?feature
=mhee

7. - High bounce rate, needs to be
lowered
- Good amount of new visits, but
needs more traffic
- Achieved a Blog Grade of 91
Ice Rocket Blog Rank – 3953 from 4236

8. - Majority of traffic coming
from Canada, as expected
- High new visitors
- Considerable people
returning to read more
- Need more search traffic
- Good direct traffic

9. - More followers will come in time.
*Note the upward trend
- Hashtags and mentions need
more utilization
- Made for amazing consumer communication back and forth

10. - Needed a lot more ‘Likes’
- The average fan prefers
Twitter
- Post still have a far ‘reach’
- Good exposure for blog
- Hit the intended target
market

12.  Features Juniors, Ownership/League
Affairs, International Play also
 To publish numerous writers to build audience
 Adds credibility to writers and organization in
general

13.  More utilization of video and pictures is needed
 Posts that featured videos and pictures had the
most success

14. - More search traffic is needed
- Consistent use of labels
- Online social media strength will help raise search engine
results
- Keywords used in blog post titles and throughout their
respective post
- A Popular youtube channel provides the blog with a more
warranted clout, therefore bringing it up higher in searches.
- More frequent posts

15. - Competition
Examples of
text ads for search
engines
- Keywords for searches

16.  Will grow traffic exponentially if placed correctly
Examples of display ads
- www.NHL.com
- www.TSN.ca
- www.sportsnet.ca
- www.espn.com
- www.yahoo.com/fantasyhockey
- www.hockeycanada.ca
- www.prohockeylife.com
- www.iihf.com
- www.sportsillustrated.cnn.com
- www.CHL.ca
Top 10 sites to place display ads!

17.  A connected social media campaign is critical
 Twitter, Facebook, and Youtube are the top 3 social
media sites

18.  Press release for an interview with an NHL drafted
junior player

19.  Technology has consumers accessing sites and
services on the go
 A mobile app will maximize site traffic by having
connectivity with the social media aspects

20.  Connectivity and consistency between different
medias is critical
 Hitting a global audience is now possible through
technology