Be the first to like this
Each year the NCAA men’s collegiate basketball tournament captures the attention of the nation. Many companies seek to capitalize on this enthusiasm by advertising to this passionate and loyal audience. In the Networked Insights NCAA Report, learn how one consumer services company overcame the threat of being “locked out” from broadcast advertising during the tournament by analyzing social media data to find alternative ways to reach the same audience. Even better, the company avoided the substantial expense of large TV buys, and still reached its target customers, at a fraction of the price.
In this report you will learn how to:
* Harness social data to provide insights into audience behaviors.
* Make smarter, more cost-effective media investments.
* Optimize sequencing between paid media and earned media.