With this business summary, it is expected to be presented to stakeholders for an overall overview. This will help them in understanding the business operation of this business model that could probably help in developing the standard of living of the abandoned community, which is the Community Based Rehabilitation Centre of Samarahan.
2. ENACTUS UNIMAS
ENACTUS UNIMAS is a registered students association under the Students Affair
and Alumni Division (BHEP) of University Malaysia Sarawak (UNIMAS) and are
active members under ENACTUS Malaysia Foundation (EMF).
3. The Rehabilitation Centre of
Muara Tuang
PDK Samarahan is a rehabilitation center in the community that is led by a
specially appointed committee from the local community. The specially
appointed committee is known as Jawatankuasa PDK. However, PDK Samarahan is
under the monitoration of the Welfare Department.
4. The Rehabilitation Centre
Mission
• Optimize the skills and ability of disabled
Vision
• Creating awareness and increasing the social wellbeing for the
disabled
Objectives
• To provide job opportunities for the disabled
• To provide training for trainees and staff
• To provide awareness of PDK Samarahan
• To provide a platform for the training of university students
• To promote the spirit of volunteerism
5. Mission
Breads and Crafts focused on the mission under the
following aspects.
1. Provide a platform for the disabled to learn and manage
through training
2. Increase the socio-economic status of the Rehabilitation
Centre
3. Fulfill the mission, vision, and objectives of the
Rehabilitation Centre
6. Vision
Breads and Crafts foresee the following aspects.
1. To create social awareness among the local communities.
2. To produce trainees of rehabilitation centre that are independent.
3. To increase the social wellbeing of the people of disabled (PWDs).
4. To provide platforms of job opportunities for the disabled.
5. To provide a source of income for the wellness of the PWDs.
7. Problems Analysis
Lack of Business
Knowledge
Lack of Technical
Knowledge
Lack of connections
Lack of Financial
Support
Public Recognition
8. Executive Summary
Empowering the disabled community with the
mentioned project
Provide PDK Samarahan a platform in generating
business transformation.
Engage the community to gain more supports –
technically & financially
9. Our Management Team
This part comprises basic knowledge in regards of our organizational
chart, our committee members, and our decision making process.
11. Director Lim Jhin Horng
Undergraduates Student
Faculty of Economic and Business
Deputy Director Lisa Lok Choy Hong
Undergraduates Student
Faculty of Resources Science and
Technology
Secretary Fadzrahni Tarsha binti Mohd Ustar
Undergraduates Student
Faculty of Resources Science and
Technology
Deputy Secretary Izneil Nashriq Mohamad Nasir
Undergraduates Student
Faculty of Resources Science and
Technology
Treasurer Radin Aiman bin Muhammad Anas
Undergraduate Student
Faculty of Economic and Business
Deputy Treasurer Nurlanullu Omurbek
Undergraduate Student
Faculty of Economic and Business
Chief of
Administration
Siti Hajar Hanis binti Sa’id
Undergraduate Student
Faculty of Computer Sciences and
Information Technology
Patron
Prof Mohd Fadzil Abd Rahman
Deputy, Vice Chancellor
Students Affairs and Alumni Division
Faculty Advisor
AP Dr. Prashant Talwar
Senior Lecturer
Students Development Unit
Dr. Samsur Mohamad
Deputy Dean (Undergraduates and
Academics)
Faculty of Resources Sciences and
Technology
Project Advisor
Dr. Rohaya Mohd Nor (Management)
Senior Lecturer
Faculty of Economic and Business
Mr. Sharizal Hashim (Marketing)
Lecturer
Faculty of Economic and Business
Mr. Shaharudin Jakpar (Financial)
Senior Lecturer
Faculty of Economic and Business
Mr. Arnold Ryan AlloCatarata (Legal)
Lecturer
Faculty of Economic and Business
Ms. Saptuyah Barahim (Community
Engagement)
Senior Psychology Officer
Counselling and Students Welfare
Division
13. Standard of Operations (Decision Making)
Instruction
Received
• By Head of
Department
• By Head of
Unit
Discussion
• Conducted by
Head of
Department
• To be attended
by Director,
Vice Director,
Secretary,
Deputy
Secretary,
Treasurer,
Deputy
Treasurer
(either 2)
Results
• Compiled by
Head of
Department
• Consult
Treasurer and
Secretary
Endorsement
• Refer to
Director or
Vice Director
• To be compiled
and submit to
Project
Advisors,
Faculty
Advisors, and
Patron
Implementati
on
• To be
conducted by
respective
department
• Other
department
will need to
assist
14. Market Opportunity
It involves the analysis and developmental process of marketing related
matters, such as surveys, observations, and needs analysis.
16. Location of PDK Samarahan
PDK Samarahan is located further away from Taman Desa Ilmu and the
shopping mall (Summer Mall). However, it is nearby Dewan Suarah, government
offices, and the jetty.
18. Preferences of Adults Respondents
34%
18%
6%
42%
More than RM5.00 RM2.00 to RM3.00 RM3.00 to RM4.00 RM4.00 to RM5.00
-The highest percentage (42%) are willing to spend RM4.00 – Rm5.00
19. Government Staffs
-Kuching area offers an average annual salary of RM21,000 to the government staffs.
-Organizer considers the possibility of having financial constraints.
-So, a cheaper, yet quality confectionaries are to be manufactured by the bakery to
attract more consumers from this respective segmentation.
20. “
”
Real gem of a formula involving
kids market: C=f(P,E); that is,
Children = function of (Parents,
Environment).
Dr. Mc Neal
How do children think and how do children act are relatively affected by the
functional roles of both parents, and environment as its biggest influencer. As
such, when we position the market for their parent with cheap, yet quality
products, they would probably have the similar preferences as compared to their
parents.
24. Market Positioning
Roti BakulUnique
• Promoting both the crafts, and the breads as well
• Can be used as decorative items, souvenirs, or gifts
Cupcakes
Western
Orientated
• Nutritional values are assured and suitable for balanced diet
TartsHectic lifestyles
• Based on “grab and eat” concept
• Suitable for people in a rush, but looking for healthy food
28. Needs Analysis
From this analysis, the organizer is to provide specific information on
why this project is expected to be demanding.
29. Frequency of Visiting to Bakery
The local community that tend to spend more than RM5.00 per visit to bakery can be known as frequent buyer, which visit the
bakery more than 2 times per week. As such, there are possibilities that confectionaries products are going to be either
breakfast, or food that children bringing to school.
0
5
10
15
20
25
30
More than RM5.00 RM2.00 to RM3.00 RM3.00 to RM4.00 RM4.00 to RM5.00
2 - 3 times a week I have my own bakery of choice Once a week Very frequently
30. Inconvenient
If the residents around PDK Samarahan are to buy their confectionaries products,
it will certainly lead to much inconvenience, especially to those family members
without a car.
38. Start End Stages Activities
1st December 2014 5th January 2015 Market research
- Understand the end-consumer chains, and
retailer chains
- Expecting the potential price setting
- Forecasting the potential sales
5th January 2015 19th January 2015 Networking
- Expansion of networking
- Engagement with universities management
team
- Involvement with stakeholders activities
19th January 2015 2nd March 2015 Funding opportunities
- Negotiating with method of collaboration
and types of return
- Finalizing and validating the donors, and
stakeholders
2nd March 2015 13th April 2015
Research and
Development
- Cupcakes
- Breads
- Packaging and labelling
13th April 2015 20th April 2015 Coordination
- Supply chain
- Retailer chain
- Financial distribution
20th April 2015 18th May 2015
Integration of e-
Commerce
- Built up payment hosting
- Built up websites, and webpages
- Built up Facebook page
4th May 2014 1st June 2015 Business Establishment
- Coordinating the running of business
- Coordinating of business strategy
- Engaging the suppliers, and end-consumer
chains
11th May 2015 25th May 2015 Promoting awareness
- Build reputation of PDK Samarahan
- Encourage the involvement of PWDs
18th May 2015 8th June 2015 Income generation
- Fundraising
- Conduction of events
8th June 2015 8th June 2015 END OF PHASE
40. Start End Stages Activities
7th June 2015
10th August
2015
Market research
- Summarization of statistical data
- Analyse potential occurrence
- Determine suitable products
10th August
2015
19th October
2015
Seasonal sales
- Involve market testing
- Determine public reactions
- Finalization of target market
19th October
2015
7th December
2015
Research and
Development
- Determine new products
- Estimate suitable product taste
- Estimate suitable packaging
7th December
2015
1st February
2016
Promotions
- Attract consumers from the
public
- Introduce the new products
- Organize launching ceremonies
1st February
2016
28th March 2016 Business kick start - Official establishment of bakery
28th March 2016 28th March 2016 END OF PHASE
42. Start End Stages Activities
18th April 2016 30th May 2016 Training
- Intermediate level of training
- Focus on baking skills
- Include basic computer skills
30th May 2016 25th July 2016 Market research
- Determine new products’ line
- Estimate new market
distributions
- Coordinating new market
positioning
25th July 2016
19th September
2016
Research and
Development
- Estimate suitable product taste
- Estimate suitable packaging
19th September
2016
17th October
2016
Promotions
- Attract consumers from the
public
- Leasing of new promotional
strategy
o Contracts and agreements
17th October
2016
5th February
2018
Licensing
- MESTI
- HACCP
- GMP
5th February
2018
5th February
2018
END OF PHASE
44. Start End Stages Activities
5th March 2018 14th May 2018 Training
- Advanced level of training
- Focus on baking and computer
skills
- Include intermediate computer
skills
14th May 2018
13th August
2018
Market research
- Factors of brand loyalty
- Long lasting marketing
strategy
- Finalizing market coordination
13th August
2018
26th November
2018
Research and
Development
- Estimate suitable product taste
- Estimate suitable packaging
- Determine possible trends
8th October
2018
11th February
2019
Licensing - HALAL
11th February
2019
29th July 2019 Reflection
- SWOT Analysis
- Contribution Margin
- Track Points
29th July 2019 29th July 2019 END OF PHASE
46. Start End Stages Activities
29th July 2019
16th
September
2019
Reporting
- All transactions record
- All minutes of meeting
- All activities reports
7thOctober
2019 2018
9thDecember
2019
Implementation
- Solutions from weaknesses
- Actions of recovery for
errors
9th December
2019
9th December
2019
EXIT
47. COMMUNITY
ENGAGEMENT
Engaging with the community is an on going cumulative process enabling relationships
and trust to build and strengthen over time. It aids in the operations for “Breads and
Crafts” project as individual engagement events should be planned and designed with
this in mind and aim to contribute to the overall aims of the engagement process.
52. National Institute of Public Administration
(INTAN) Sarawak
• Provide management advice and implementation guidelines.
53. Kuching Community College
It is expected that the mentioned collaborator will provide:
• Technical advice
• Modular trainings
54. KPMG (Sarawak Branch)
It is expected that the mentioned could provide financial consultation,
and financial related training programme
55. Perbadanan Usahawanan Nasional Berhad
(PUNB)
• Provide guidelines for the running of the bakery, and provide
financial aids for its establishment.
56. Social Welfare Council of Sarawak
• Provide facilitation on social welfare needs and
recommendations to respective government agencies and
advocates
57. Sarawak Chamber of Commerce and Industry
To provide assistance in developing business contacts and provide business
related support and advice
58. Faculties of University Malaysia Sarawak
Faculties Expectation
* Economic and Business - Provide subsequent entrepreneurship plan
- Provide business related consultation
Resource Science and Technology - Provide basic chemical analysis towards the food products
- Suggest laboratory related technical knowledge
Science Social - Encourage involvement of students, especially from Social Work
- Provide suggestions and recommendations in regards of political related matter
Cognitive Science and Human
Development
- Provide assistance in regards of psychological and personality test from time to
time
- Suggest ways in increasing the morality of trainees and staffs
Applied and Creative Arts - Provide consultation in terms of event management, especially officially
- Provide technical knowledge for the running of official events
Engineering - Provide suggestion on the structure of bakery under renovation
- Provide technical knowledge in assuring the air ventilation upon production
periods
Computer Sciences and Information
Technology
- Editing the location of map for the future reference of visitors
- Suggesting promotional related products in regards of information technology
skills
59. Departments of
University Malaysia Sarawak (UNIMAS)
Counseling and
Students Social
Welfare Division,
Department of
Planning and
Corporate
Communication
Centre of
Students
Development
Centre of
Students Service,
University
Malaysia Sarawak
66. Financial Projections
Financial Projections, and Financial Statement are to be presented in
understanding the sustainability of operations for “Breads and Crafts”
project. All statistical findings are based on pro-forma calculation, so it
may differ and manipulated by environmental, and economic factors.
67. Pricing
Strategies
Premium
Establishment
of products
price higher
than
competitors
Assure
uniqueness of
products
Highlight on
products
customization
Price Skimming
Enter the
market with
significant
competitive
advantage
Maximize the
revenue
advantages
As a “key of
entrance”-Attract consumers from
different areas of niches
-lower income group,
higher income group.
- Psychological
attributes in consumers’
attractions.
69. Statement of Cash Flow
(300,000) (200,000) (100,000) - 100,000 200,000 300,000 400,000
2015
2016
2017
2018
2019
Transaction Amount (RM)
Year
CASH AT THE END OF THE YEAR Net cash from financing activities Net cash used in investing activities Net cash from operating activities
70. Unit of Production by Categories
Roti Bantal
17%
Roti Berisi
21%
Cupcakes
17%
Tarts
40%
Roti Bakul
5%
The unit of production is determined based on the degree of preferences.
71. Sales Projection by Categories300
600
300
900
75
450
900
600
1900
150
900
1200
900
2700
300
1500
1800
1500
3600
450
1500
1800
1500
3600
450
1500
1800
1500
3600
450
750
900
750
1500
180
750
900
750
1500
180
750
900
750
1500
180
1500
1800
1500
3600
450
1500
1800
1500
3600
450
1500
1800
1500
3600
450
ROTI BANTAL ROTI BERISI CUPCAKES TARTS ROTI BAKUL
SALESUNIT
PRODUCTS
January February March April May Jun July August September October November December
The mentioned sales projection is subjected to an annual increment between 15% and 30%.
72. Cash Flow on Operations
Sales Transaction
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2015 2016 2017 2018 2019
TransactionAmount(RM)
Year
Sales Projection Increment
Purchases Transaction
-
50,000
100,000
150,000
200,000
250,000
300,000
2015 2016 2017 2018 2019TransactionAmount(RM)
Year
Expenditures Projection Increment
The cash flow on operations is subjected to unit of productions, and several
environmental factors.
73. Working Capital by Categories
- 10,000 20,000 30,000 40,000 50,000 60,000
Sales & Marketing Costs (monthly)
General & Administrative Costs (monthly)
Operations & Technical Costs (monthly)
Pre-Operating & Incorporation Costs (one-off)
Other Expenditure (annually)
Provision for Contingencies
Sales & Marketing Costs
(monthly)
General & Administrative
Costs (monthly)
Operations & Technical
Costs (monthly)
Pre-Operating &
Incorporation Costs (one-
off)
Other Expenditure
(annually)
Provision for Contingencies
Series3 1,500 500 12,884 56,500 250 28,338
Working Capital is determined as the overall costs required for the running of project.
74. Profitability Marginal Ratios
Gross Profit Margin Net Profit Margin
0%
5%
10%
15%
20%
25%
30%
2015 2016 2017 2018 2019
29%
12%
15% 16%
24%
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
2015 2016 2017 2018 2019
-3%
1%
5%
6%
15%
From the statistics above, it indicates the efficiency in controlling the cost and financial
health, if it goes as per planned.
75. Statement of Surplus and Deficit
(200,000) (100,000) 0 100,000 200,000 300,000 400,000 500,000
2015
2016
2017
2018
2019
TRANSACTION AMOUNT (RM)
YEAR
Net Income After Tax Expenditure Sales
76. Balance Sheet
0 50,000 100,000 150,000 200,000 250,000 300,000 350,000
2015
2016
2017
2018
2019
Transaction Amount (RM)
Year
TOTAL LIABILITIES TOTAL EQUITY TOTAL ASSETS
77. Returning Ratios
Return on Assets Return on Equity
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
2015 2016 2017 2018 2019
-2%
1%
5%
6%
16%
-2%
0%
2%
4%
6%
8%
10%
12%
14%
16%
2015 2016 2017 2018 2019
-2%
1%
5%
6%
16%
Statistics indicates a good returning values according to the planning and possession of assets.
78. “
”
PAYBACK PERIOD FOR START-UP : > 5 years
INTERNAL RATE OF RETURN (IRR) : 1%
TIME TO BREAK-EVEN : Between 1 - 2 years
Financial Performance
Although the payback period for this start up takes for more than 5 years, it
could still be considered because the time to break even and IRR Rate supports
its good, pro-forma financial performance.
79. -Liability has been minimized.
-Purpose : To assure constant work flow and cash flow throughout the
startup.
RM-
RM50,000.00
RM100,000.00
RM150,000.00
RM200,000.00
RM250,000.00
RM300,000.00
RM350,000.00
RM400,000.00
2015 2016 2017 2018 2019
Financial Position
ASET
LIABILITY
EQUITY
80. -Respective business is a new startup
-Low ratio indicating naturally slow moving stocks
-Potential stock valuation issues will be constantly conducted
-Helps in monitoring the ratio over consecutive financial years to determine if a
trend is developing.
2015 2016 2017 2018 2019
4
4 4 4
4
INVENTORY TURNOVER
81. Summarization
From the mentioned financial plan, it indicates a low turnover, but good
financial health. However, constant monitoring should be conducted in order
for the business to go as per planned.
83. Projected Outcomes
This final part will briefly discuss on the impact that may be contributed
towards the development of the community.
84. Types of Impacts
•Provide them with the ability to be independent
•Provide them with chances to venture into the business world
•Provide them with the platform to train and develop themselves
Social Impacts
•Encourage the implementation of Good Manufacturing Practice
(GMP)
•Maintain good working environment
Environmental
Impacts
•Provide chances of employability to the employees
•Increase the sales volume of the products
•Encourage brand loyalty among consumer
Commercial
Impacts
88. Short message and officiating of
event
By Puan Rassidah, representative for Students
Development Unit, and Deputy Vice
Chancellor (Students Affairs and Alumni
Division).