To celebrate the New Year with a bang, we're offering a 50% discount throughout January by using code HAPPY2015PB at checkout! This exclusive by-invitation-only master class takes place on 10th and 11th March 2015 at Stoke Park (fantastic venue, easy access and only a few miles from Heathrow airport). It is entitled “Building Your Digital Brand and Becoming A Social Entrepreneur” and will equip the willing (or reluctant) senior executive with many (free) tools and time saving tips. Attend both days, or just one day, it's up to you! Thank you for spreading the word! And for a bit more context on Day One, see https://www.linkedin.com/pulse/article/20141013185649-1958016-why-are-cxos-scared-of-social-media-and-how-to-help-them-face-the-fear?trk=prof-post REGISTER AT https://www.eventbrite.com/e/building-your-digital-brand-and-becoming-a-social-entrepreneur-tickets-13950613661

1. BUILDING YOUR DIGITAL BRAND AND BECOMING A SOCIAL ENTREPRENEUR
10th – 11th March 2015
Effective communication across social media platforms
is more critical today than ever before.
Successful leaders are no longer measured by share price alone
as their personal brand becomes increasingly scrutinised by
shareholders, employees, government, community and
customers.
You and your business are being talked about anyway and
conversations do not stop because you’re not listening. For
businesses large and small, innovation has become a necessity.
Whether you are an intrapreneur or an entrepreneur,
make sure you are ready and involved.

2. Who should attend?
Today, a company’s brand image and
that of its leaders are intrinsically
linked. Think of Richard Branson,
Martha Stewart, Mark Zuckerberg or
Jeff Bezos. Social-savvy consumers
understand this connection and
seek transparency when supporting
a brand. While customers use social
media channels to learn about
product quality and brand
reputation, they formulate their
opinion of a brand based on great
leadership, transparency and
innovation.
Executives who ignore social media
are at risk of “loss of voice” as they
enable others to shape their brand
story and influence their reputation.
When executives fail to speak for
themselves, conversations continue
without them and other voices will
fill the void.
Whether you are a C-Level executive
in a large corporation or early-stage
start-up this master class is for you.
A MASTER CLASS BUILT JUST FOR YOU
Whether you are interested in building or enhancing your
personal digital footprint or increasing the visibility of your
business, this intensive, by-invitation-only, two-day master
class was specifically created to address the challenges faced
by senior executives in the digital age.
You will learn:
• how to build and enhance your digital presence to achieve
your personal goals and how to become a social
entrepreneur within a large corporation or a small business
• what the books don’t tell you about building an enterprise
and how to build the presence of your early stage start-up
for a successful exit strategy.

3. DAY ONE: Build your digital brand
Mastering your personal brand is not about contributing to
the noise on social media. It’s about defining your unique
message, finding your tone of voice and being perceived as
a thought leader.
The first day of the master class will focus on:
• Defining your unique story and creating a personalised
branding statement and profile
• Creating and implementing your social media strategy
maximising all the platforms best suited to your goals,
including an expert LinkedIn profile
• How you can become a thought leader and influence
people on social media, including time-saving tips for
the busy executive
• Learn how to maximise your presence and the basics of
content sharing and creation when time is of the
essence
• How to address the potential risks of being on social
media, including corporate company policies,
regulations, privacy and crisis management.
FOCUSED LEARNING, FANTASTIC SURROUNDINGS
Attend just one day, or both days...
DAY TWO: The successful social entrepreneur
Taking that “wow” idea, be it for a new business or creating
a new direction, and turning it into a commercial reality
may seem daunting. Learn how to define your end-game.
The second day of the master class will focus on:
• The tricks and pitfalls of building the tools and processes
to create longevity and sustained growth
• How to build assets and protect your time; the mistakes
that so many make and what is often overlooked
• Attracting your initial investment with insight into how
Angel / internal investors and private equity groups work
• Managing time conflict and common failures; building
the business vs. creating sustained activity in the market
• How to create a trail of “Internet breadcrumbs” for your
clients and would-be suitors; linking your personal and
corporate brand
• Learn what is the process of acquisition is really like;
dispelling the myths and the things nobody ever tells you
• Exiting a business – the complexities and opportunities
of starting over and the redefinition process that follows.

4. Why should you care about your digital footprint?
SOCIAL CEOs MAKE BETTER LEADERS:
Between 2012 and 2013, the perception that C-Suite
and executive participation in social media leads to
better leadership increased from 45% to 75%.
SOCIAL CEOs BUILD BETTER CONNECTIONS:
83% of US respondents and 73% of UK respondents
believe that CEO participation can build better
connections with customers, employees, and investors.
SOCIAL MEDIA IS MODERN PR FOR EXECUTIVES:
77% of US and 68% of UK respondents believe that
social media is a powerful tool for building thought
leadership and enhancing executives credibility with
stakeholders, including the media.
SOCIAL CEOs CAN AVERT CRISES:
79% of US and 68% of UK respondents believe that
having a socially active leadership team can mitigate
risk before a brand reputation crisis occurs.
PROVEN METHODS – REAL DATA, REAL INSIGHT
What business books don’t tell you!
MANAGEMENT INFORMATION & THE P&L:
Starting with the right information from day one is
critical. Many ignore the numbers and the flow of
money. Lacking commercial focus is the main reason
businesses fail to thrive.
YOUR IDEA, YOUR PEOPLE, YOUR MARKET:
It is hard to balance all of the above and easy to
fixate on one at the detriment of others. The art of
balancing activity is often difficult to acquire and
sustain.
… BUT I’M TOO BUSY
Most are too busy to stop, think and assess. This
significantly impacts the majority of businesses.
CHOOSING ADVISORS CAREFULLY
Choosing advisors and coaches is often ignored in the
early days and may seem an unaffordable luxury. It
could make significant differences. We will explore.
STACK THE ODDS IN YOUR FAVOUR & BE PREPARED

5. More than 20 years in financial services made Neira believe in change
through innovation and partnerships. She is regularly invited to advise
organisations at board level and address global audiences on payments,
cybercrime, risk, information security and business turnaround. She has
directed many global change programmes, launched new products and
services and managed process reengineering practices. Neira strives to
demystify payments and risk and raise cybercrime awareness whilst
promoting digital innovation.
She chairs the Advisory Board for mobile payments innovator Ensygnia and
the Global Advisory Board for the Centre for Strategic Cybercrime and
Security Science and is a Fellow of the British Computer Society.
Neira was nominated Top Chief Security Officers (CSOs) to Follow on
Twitter by CEOWORLD Magazine in April 2014; Merchant Payments
Ecosystem nominated her Acquiring Personality of the Year 2013. She
received the FStech April 2013 Compliance Project of the Year and Anti-
Fraud/Security Strategy of the Year awards; the 2012 SC Magazine
Information Security Person of the Year award and was inducted to the
InfoSecurity Europe 2011 Hall of Fame. Neira has also worked for
Barclaycard, Santander, Abbey National, Oracle Corp. and Unisys.
She describes herself as a bit of a geek, is a proud Google Glass Explorer
and loves cars... www.linkedin.com/in/neirajones twitter @neirajones
ABOUT YOUR MASTER CLASS LEADERS
Dan is an entrepreneur, non-executive director and investor who is
passionate about building, growing and advising businesses. He
works daily with entrepreneurial teams and advises clients in the
analysis and solving of business problems. Dan’s style is to “make
things happen”; to drive change and create a strong sense of energy
and collaboration.
His portfolio of companies and projects are all geared towards growth
and acquisition with simple investment criteria; exciting, innovative
ideas with scale and a strong management team who believe in their
mission and demonstrate the right traits to pursue their goals.
Dan’s experience has included working for two of the world’s top
consultancies and exposure to solving complex technical and business
process challenges within an international client base. He created his
own start-up consultancy over 10 years ago; as an executive board
member and Director he led the company through formation, growth,
recent acquisition and integration into a global management
consultancy firm.
His energy and enthusiasm also extends into aviation where he is a
pilot of planes and helicopters. www.linkedin.com/in/danhaagman
Neira Jones, FBCS, MSc
Chairman| NED| Advisor|
International Speaker| Blogger
Dan Haagman
NED| Entrepreneur| Advisor|
Business / Angel Investor
REGISTER HEREhttps://www.eventbrite.com/e/building-your-digital-brand-and-becoming-a-social-entrepreneur-tickets-13950613661
https://www.eventbrite.com/e/building-
your-digital-brand-and-becoming-a-
social-entrepreneur-tickets-
13950613661

6. Founded in 1908, Stoke Park is the perfect place to enjoy life in a five star and friendly atmosphere. They
provide a unique combination of the traditions of an exclusive club and the best of today's sporting, leisure,
entertaining and hotel facilities in one of the most convenient locations in Britain: only 35 minutes from
London and 7 miles from London Heathrow.
Stoke Park is a 300 acre private estate and offers:
• 49 exquisite bedrooms and suites (5 AA Red Star Hotel),
• 3 restaurants and bars including Humphry’s, fine dining (3 AA Rosette),
• 27 hole Championship golf course designed by Harry Colt,
• 10 private rooms for conferences and entertaining, indoor teaching facilities for golf and tennis,
• 13 tennis courts (indoor, artificial clay and grass),
• 11 treatment room spa and nail bar,
• Indoor swimming pool, large state-of-the-art gym, exercise, spinning and hot yoga studios,
• Crèche, games room and playground.
ABOUT THE VENUE

7. About your Master Class
• This master class is limited to 20 delegates and by invitation only, so early booking is recommended.
• Depending on your requirement, you can attend the first day only, or just the second day or both days.
• Lunch and refreshments are included on both days and dinner is included on the first day.
Prices
• Two day master class: £2,895, One day only £1, 500 (all prices subject to UK VAT).
• Throughout January 2015, a 50% discount is available by using code HAPPY2015PB.
• Cancellations made before the 31st January 2015 will incur a 50% charge.
• Cancellations made after 31st January 2015 will be non-refundable.
• REGISTER HERE: https://www.eventbrite.com/e/building-your-digital-brand-and-becoming-a-social-entrepreneur-tickets-13950613661
Accommodation
• Accommodation is not included but delegates of this master class benefit from a from a 25% discount on the
published room rates at Stoke Park. (http://www.stokepark.com/)
• Please book early to avoid disappointment (reservations@stokepark.com / +44 (0)1753 717171)
quoting “Social Entrepreneur 10/11 March 15”.
If you have any queries, please email:
neira.jones@phoenixedge.co.uk or dan@haagmanconsulting.com.
REGISTRATION DETAILS

8. You may find the content of this master class very relevant and topical. If however, you may feel that more
than one person in your organisation could benefit from it (both days or just one day), perhaps you would
like it exclusively reserved for your company. To cater for this requirement, this class can be delivered on
your premises or premises of your choice (outside UK by specific arrangement). It will still be limited to a
maximum of 20 delegates and the minimum booking is for 8 delegates.
If you feel this option might be of interest to you, or would like to discuss other options, please email
neira.jones@phoenixedge.co.uk or dan@haagmanconsulting.com quoting “Social Entrepreneur ON PREM”
for further details.
TAILORED TO YOUR NEEDS