2. Click on links to view examples & case studies of work.
Employment Freelance
2008 - Current 2002 I have also worked with a number of clients on a freelance basis.
Work for these clients include design, photography & brand
Freelance Designer Photographic Assistant strategy. Clients include : Acne, Puma, Matthew Williamson,
Over the course of the last two years I completed Bruce Anderson Studio - London Matches, Diane Von Frustenburg & Blackberry.
independant projects for several high profile clients
including Puma, Blackberry & Acne.
2001 Other Projects
2009 - 2010 Placement
Senior Designer Wolff Olins - London I also work on a number of personal art projects. Some of these
Working with the design team on illustrations, are for private exhibitions, as well as collaborations with brands
Yellowdoor Creative - London branding and instore materials for Orange. such as Topshop & 125 magazine.
During my time at Yellowdoor as a Senior Designer
I worked on launching ‘Mary’s Living & Giving Shops
for Save the Children’ in Westfield London and in Edinburgh.
2000 Skills
I was integral to the design of the stores and visual Maidstone Museum & Art Gallery
merchandising / prop sourcing as well as creating Designer and Illustrator, illustrating and designing graphics Wide variety of creative skills from Design, Photography and Art
hand drawn graphics in the stores. for the Natural History sector of the museum. Other projects Direction as well as Illustration. My history in Illustration enables
that I was commissioned to work on through the museum me to visualise elements such as windows and communicate
were monthly illustrations for the Kent Messenger newspaper concepts in a highly visual manner. I have an advanced knowl-
2006 - 2008 and BBC Wildlife magazines. edge of all Adobe software and am also competent at artwork-
Middle Weight Designer ing, print management & retouching.
Yellowdoor Creative - London
Working on a wide range of clients including Sportsgirl, Education
Stuart Weitzman, Clarks, French Connection, Ronit Zilkha,
Miss Selfridge, GAP, Dunhill, Yves Saint Laurent, Clinique 1st Class BA (HONS) Graphic Design / Communication
& Westfield. Work involved complete brand development De Montfort University, Lincoln
and management, delivering integrated brand campaigns
across instore, windows, magazines, invites etc... Foundation Course Diploma - Distinction
KIAD, Maidstone, Kent
2003 - 2005
Junior Designer
Yellowdoor Creative - London
Completed work for clients such as Clarks, Homebase
Sportsgirl and H.Samuel, dramatically changing their
brand perception to public and press.
Exit
3. Back 1 / 2
Matches - Magazine
I designed and directed the Matches magazine for several
seasons, working closely with the Matches buying team
and Editor Melanie Rickey (Fashion Editor at Large at Grazia).
The magazine showcased Matches high end labels
in an editorial styled, fashion forward biannual
Magazine. This was distributed nationally with Vogue
and used in-store.
Involvement:
Concept / Design & Layout / Illustration / Some Photography
5. Back 1 / 2
Stuart Weitzman - Lookbooks
Stuart Weitzman shoes are very bold and bright.
Their distinctive and sometimes outrageous styles
provided me with a great brief and a very creative one.
I designed the lookbooks to compliment the tone of
the brand and to introduce the collections to the UK press.
The design consisted of an A5 folding brochure with
key styles shot as hero imagery, and the remaining styles
arranged to form a poster that could be put on a wall
for quick reference.
Involvement:
Concept / Design / Photography / Retouching
7. Back 1 / 2 / 3 /4 /5
Sportsgirl
Sportsgirl is an Australian fashion brand, similar to Miss
Selfridge in the UK. Sportsgirl has been a long standing client
for Yellowdoor and one I have been involved in from day one.
Over the last six years working in a team we have built the
brand an identity that is striking and individual. Currently
its style is imitated by many competitors in Australia and
remains a leader on the streets of Melbourne & Sydney.
Featured here is a campaign consisting of A3 magazine
promotional materials, press stunt and event to launch
their flagship store on Melbournes Bourke St.
Involvement:
Concepts, design & typography for windows,
instore, magazine.
12. Back 1 / 2
Westfield London - Launch Brochures
Westfield are a global organization that have large
shopping malls in key cities acorss the world.
They were opening a flagship centre in the West of London
and required something outstanding to launch the project
to the UK press.
This had to be something that felt very luxurious,
very fashionable and overall something that would make
the press take notice of this multi £million centre that
would be the biggest shopping destination in London.
The piece consisted of five lavishly printed large scale
brochures, that were hand wrapped in silver and black paper
carrying the trade mark roof graphics of Westfield London.
Then presented in semi translucent black Perspex cases.
Involvement:
Concept / Design / Illustration
Art Direction / Print Management
13. Back 1 / 2
Westfield London - Launch Brochures
14. Back 1 / 2 / 3
Acne
Press photography for high end label.
Involvement:
Concept / Photography / Retouching
20. Back 1 / 2
Topshop - Oxford Street
This project was an artistic collaboration with Topshop.
They were running a talent competition to showcase
artists on a featured wall in the Oxford St store.
I entered the competition and was chosen to
be the first contributor to this project.
This was then displayed on the website to promote
the competition and stimulate more submissions
to the project.
22. Back 1 / 2
Yellowdoor - Press Invite SS10
This was an invite for press to preview Yellowdoor’s
Spring Summer client collections.
The design of this piece was a folded invite designed
around the theme of English Summer. It was printed
on bible paper, using fluorescent Pantone inks
and black foil blocking.
Involvement:
Concept / Design / Illustration / Print Management
