1. Fundação Armando
Alvares Penteado
São Paulo, Brazil—8/97-12/01
Bachelor of Arts in Industrial Design
Major: Visual Communication—
Graphic Design
While studying, I worked for an
award winner advertising agency as
a Junior Art Director.
Art Center College of Design
Los Angeles, CA—4/99-9/99
Art Center at Night - Introduction
to illustration with fine artists Rob &
Christian Clayton
Education
I thrive on bringing ideas to life.
I am a senior-level Art Director/
Graphic Designer, with 16+ years
of professional experience in
boutique/studio and in-house
corporate environments. My areas
of expertise include advertising,
editorial, art directing photo shoots,
photo styling, branding, direct
mail, signage, basic Web graphics,
banners, spots, icons and social
media. I am extremelly comfortable
working with tight deadlines,
managing and mentoring staff.
ADVERTISING
WORTH GROUP - Consultant Creative Director—7/16 - current
I was brought to help create and establish their Creative Services Department. Setting up best practices,
creating visuals and marketing materials.
• Created ads, advertorials, native ads, booklets, inserts, brochures
• Sell Sheets, presentations, media kits, visual communication.
• Design digital banners and signage, e-blasts, newsletters, presentations, icons and social media
• Clients included Piaguet, Jet Aviation, Kharma Auto, Aston Martim, Deloitte, ShareCare
HEARST - Consultant Creative Director—6/15 - 7/16
Work in corporate Creative Services Department for a variety of magwazines including Cosmopolitan,
Dr. Oz The Good Life, ELLE, Esquire, Harper’s Bazaar, Marie Claire and Redbook
• Created ads, advertorials, native ads, booklets, mini-magazines, brochures, sell sheets and folders
• Design digital banners and signage, e-blasts, newsletters, presentations, icons and social media
• Clients included Olay, l’Oreal, Chevrolet Malibu, Garnier, Febreze, Thermacare, Jenn-Air, LG, Bloomingdale’s
AVON PRODUCTS - Senior Art Director—8/13-5/15
Designed their catalog from concept to finish, including all pre-execution details
• Managed entire photo shoot process: casting, choosing talent (stylists, makeup artists, hair stylists and fashion stylists)
• Art directed fashion and still life photo shoots
• Directed all post production.
• Supervised a team of 3 art directors
SELF MAGAZINE - Consultant Art Director—10/11-3/12
Worked in their Creative Services Department on a wide variety of projects
• Designed advertorials, booklets, sell sheets, brochures, invitations and presentations
• Created mock-ups and comps for presentation in an extremely fast-paced environment
BLOOMINGDALE’S - Consultant Art Director—5/11-9/11
Consulted for their Fashion team, on the fall campaign for a wide variety of media
• Conceptualized campaign from start to finish
• Manipulated images to create the exact aesthetics for campaign presentation
• Designed collateral ads for magazines, newspapers, Ipads, kiosks, bus stops and taxi tops
EDITORIAL
REDBOOK - Consultant Art Director—6/13-8/13
Designed “Redbook KidsBook” special issue from concept to finish
• Art directed fashion and still life photo shoots
• Worked closely with editors, photo editors and photographers overseeing, all aspects of the publication
• Re-designed the publication logo
OK! MAGAZINE - Consultant Art Director—5/13-6/13
• Designed front and back of the book pages
• Met deadlines consitently in fast-paced, high-pressure environment of a weekly
US WEEKLY - Senior Art Director—7/12-5/13
• Designed features, front and back of the book pages
• Worked closely with editors, photo editors and photographers
• Met deadlines consitently in fast-paced, high-pressure environment of a weekly
PEOPLE STYLE WATCH - Art Director—1/12-8/12
• Designed features, front and back of the book pages for both tablet and print platforms
• Conceptualized and designed a 6 page tear-off booklet
DETAILS MAGAZINE - Art Director—4/11-5/11
• Redesigned “Calendar” page to give it a more dynamic and modern look
WWD BEAUTYBIZ - Art Director—11/06-3/11
Conceptualized and designed the entire magazine, assigned photographers and illustrators
• Managed a freelancer and an intern
• Art directed fashion and still life photo shoots
• Photo styled WWD Friday beauty covers (50+ covers), plus all Beautybiz still life shoots
Solid design foundation and
understanding of typography and
layout principles.
Expert-level knowledge of ADOBE
creative suite and MAC interface.
Concrete understanding of traditional
and digital printing process.
Strong foundation in email marketing.
Working knowledge of digital and
social media space.
Understanding of UX/UI standards.
Computer: K4, Woodwing,
Power Point, Keynote
Language: Fluent in English and
Portuguese; Proficient in Spanish
ExperienceAbout
Skills
c 347-703-0249 | e danilomatz@gmail.com
portfolio danilomatz.carbonmade.com
DaniloMatz
Multi-Disciplinary Art Director