eCommerce Insights for Brands

1. CLAVIS E-COMMERCE INSIGHTS
e-Commerce Intelligence for a Rapidly Changing
Marketplace

2. TOPICS
• Audits & Analytics for the Online Store to Mirror
Off-Line KPIs
• Online Store: Clavis eCommerce Insight
• The Sales Impact
© Clavis Technology Ltd. 2008 – 2012 2

3. CLAVIS E-COMMERCE INSIGHTS
AUDITS & ANALYTICS FOR THE ONLINE STORE TO MIRROR OFF-LINE KPIS
Bricks & Mortar: Online: Clavis
Trading Partner eCommerce
Metrics & KPIs Insights
SKU Portfolio Management Online SKU Portfolio & Integrity
-SKU Listing, Out of stocks, Product Quality, SKU Portfolio: Listing, Share of the Listing, Out of Stocks
Returns, Recalls SKU Integrity: Completeness, Accuracy, Images Suspect Data
Category Management Online Shelf Placement
- Plano-gram Management -Menu Rankings, Search Rankings, Keyword Analysis (availability and
- Shelf Positioning, Assortment Planning quality), Presentation
Promotion Execution Online Events Monitoring
- Retail Organizations & Store Audits - Compliance to Start & End Dates, Price, Marketing
Content/Banners, Video, etc. New Product Introduction
Consumer Feedback Online Consumer Review Monitoring
- Surveys, Focus groups, Other - Monitor Consumer Reviews, Early Warning to Bad Trends
© Clavis Technology Ltd. 2008 – 2012 3

4. ONLINE STORE: CLAVIS ECOMMERCE INSIGHT
SKU Portfolio &
Integrity
Shelf Placement
Events Monitoring
Consumer Review
Monitoring
© Clavis Technology Ltd. 2008 – 2012 4

5. ONLINE STORE: CLAVIS ECOMMERCE INSIGHT
SKU Portfolio & SKU
Integrity
Shelf Placement
Events Monitoring
Consumer Review
Monitoring
© Clavis Technology Ltd. 2008 – 2012 5

6. BUSINESS CASE (THE SALES IMPACT)
• Clavis analytics delivers 3x faster growth in online sales
Typical Consumer Buying Process
Identify Need Look for the Evaluate Complete Post-purchase
“I need Vodka ” product Alternatives Purchase feedback
“Here are the “This one is best “No reason not to “I really like what I
most popular for me” buy this right bought”
Vodkas” now”
•Position your •Achieve top 5 •Provide more •Make customer •Monitor
Clavis promotions to placing in and better feel secure customer
maximise share product search information on about purchase reviews
Impact of impulse buys •Achieve top 5 your products decision (safety
placing in •Optimise info…)
product menus pricing and
proposition vs.
closest
alternatives
Sales More likely More likely Less likely
Impact Greater share More likely
to be purchased To have To have
of impulse To be selected
ahead of purchase negative info
buys for evaluation
alternatives completed on pages
© Clavis Technology Ltd. 2008 – 2012 6